Head of Marketing
Job Description | The Particle team is still growing! You will specialize in defining, and communicating within, a new market category. You will be in charge of understanding the market, iterating on our brand and getting our message in front of the right people.
The ideal candidate for this position will be an experienced marketer that gathers information, makes data-backed decisions and is proven in creating effective & exciting campaigns. We have ambitious plans to be a distinguished thought leader, differentiated brand and market expert in our space and we’re looking for someone able to lead us in this charge!
Role and Responsibilities | As one of the senior hires at Particle Health, you will have autonomy & flexibility as we develop not just a new marketing plan, but also culture and thought leadership around our mission. As Particle’s Head of Marketing, you will be responsible for:
Qualifications
- Passionate about fixing a core issue in the US health system
- Living or able to move to New York City
- Demonstrated success in positioning and messaging
- Experience with brand development
- Ability to conduct audience definition & segmentation
- Ability to understand & track pricing across the industry
- Experience with packaging
- Strong affinity to running effective product promotions
- Market research & competitive intelligence
- Sales support, enablement, collateral development
- Ability to own content creation
Additional Wants
- Experience at a large enterprise and at a scaling startup
- Experience at a mission driven company creating a new category
- Experience in healthcare