Company Overview

At Memorial Sloan Kettering (MSK), we’re not only changing the way we treat cancer, but also the way the world thinks about it. By working together and pushing forward with innovation and discovery, we’re driving excellence and improving outcomes.
 
For the 28th year, MSK has been named a top hospital for cancer by U.S. News & World Report. We are proud to be on Becker’s Healthcare list as one of the 150 Great Places to Work in Healthcare in 2018, as well as one of Glassdoor’s Employees’ Choice Best Place to Work for 2018. We’re treating cancer, one patient at a time. Join us and make a difference every day.

Job Description

**Please upload your cover letter and resume as one PDF**

The Development Department’s Digital Strategy & Marketing team is seeking a passionate, strategic, creative, highly motivated Marketing Manager to join its team. The Digital Strategy & Marketing team manages a revenue-driving, multi-channel digital program. Donations go to pioneering research and patient care at MSK and are vital to creating new and better treatments for cancer patients worldwide.

You will:

• Perform in-depth review of marketing channel performance – email, social, display and web – to formulate insights for a digital marketing roadmap
• Work closely with agency on all performance and insights projects to help improve the department’s marketing insights maturity curve from descriptive and diagnostic analysis to predictive and perspective analysis
• Work with team to evaluate the impact of marketing programs in achieving revenue and engagement objectives and create (or oversee the development of) marketing insights reports as needed
• Lead centralized reporting, digital attribution and Marketing Mix Model projects along with agency
• Work with Associate Director to evaluate return on marketing investments and reapportion media spends
• Make data-driven recommendations for improvements in cross-channel engagement, remarketing and customer experience
• Assist with maintaining a unified tagging strategy for all marketing efforts
• Monitor the competitive landscape and incorporate metrics for benchmarking and insights
• Identify opportunity gaps for significant ROI increase and areas of improvement
• Support team with vendor and partner relationship management

You are:

• Data-first team player that can translate numbers into a compelling story
• Obsessed with marketing analytics of all forms, and always looking for improved ways of measuring success
• Mission-driven and passionate about fundraising and proactive in sharing your ideas
• A strategic thinker who stays on top of tactical execution, deadlines and revenue goals
• Deeply curious about digital marketing trends, platform capabilities, and best practices
• Detail oriented and capable of multitasking with enthusiasm and efficiency in a fast-paced environment
• A positive, collaborative team player who takes pride in personal and team success

You have:

• A Bachelor's degree and 7-10 years in marketing (at least 11 years of relevant experience required in lieu of Bachelor’s degree)
• Fundraising and development experience with strong desire to raise funds for cancer research
• An advanced knowledge of digital marketing analytic tools
• Expert knowledge of all Google Marketing Analytics products
• Superior project management skills, with the determination and ability to drive a project from concept to launch
• The ability to think creatively and innovatively

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Closing

MSK is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.  

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.