Manager, Marketing Measurement

Jersey City, NJ

You are, I am, We are all Caesars!  At Caesars Sportsbook we are making a massive investment in everyone, offering excellent career development opportunities. Our people are at the heart of everything we do, and we offer a fast-paced environment where we have fun, celebrate success, and give you all the tools you'll need to be your best self. 

The Manager will combine knowledge of digital marketing as well as understanding of web analytics platforms to produce actionable insights and make data-driven recommendations for the organization. The Manager will serve as a subject matter expert for media performance reporting and analysis, working closely with business stakeholders to continually improve the end-to-end flow of customer information.

The Manager will support the development and execution of fact-based reporting, and apply expertise linking a variety of disparate data sources including web, transactional, and third-party data to produce business insights, dashboards, and standardized reports that will be presented to business stakeholders and company leadership.

What you will do:

• Assist in analytic reports and projects that uncover actionable customer insights to guide short-term and long-term acquisition and retention efforts
• Develop insights on relevant digital conversion behaviors, customer segments, customer journey, and conversion trigger points
• Assist in the on-going improvement of tagging and analysis related to Google Campaign Manager, Ads Data Hub, Google Analytics, and Google Data Studio
• Assist the customer acquisition and customer retention teams with A/B and Multivariate testing

What You Will Need:

• 5-10 years of experience in digital analytics, digital marketing analytics, and/or marketing analytics
• Academic background in analytics, statistics, marketing, business, or related field. Undergraduate college degree required; MA or MBA preferred
• Familiarity with visualization tools and methodology (Power BI, Tableau, Google Data Studio).
• An understanding of data flow from data layer through Google Tag Manager to Google Analytics and how to identify tagging inconsistencies
• Strong business acumen in finance, marketing, or statistics and ability to understand business problems, develop hypothesis, design tests, and learn
• Experience with data manipulation languages (SQL, R, Python, etc.) a plus
• Must be 21 years of age or older
• Proficiency in Microsoft Word and Excel is required
• Ability to obtain and maintain all necessary licensing

William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws.  William Hill complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Other Minimum Qualifications:

• Ambition. Proactively seeks opportunities to learn & grow.
• Initiative. Acts and thinks beyond tasks to accomplish goals.
• Team Focused.  Ensures understanding, cooperation and consistency within and between departments.  Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
• Self-Awareness. Genuine understanding of personal strengths and weaknesses. 
• Environmental Radar. Understands how to get things done and when to involve others in decisions.
• Business Intelligence. Understands how our organization works.  Demonstrates an understanding of the key business metrics in his/her world.
• Problem finding. Routinely looks to improve services, processes, and strategies.
• Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful
• Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
• Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.
• Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
• Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.

Essential Job Functions:

• Fast paced environment, multiple tasks to be handled under time constraint.
• Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.
• Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
• Respond to visual and aural cues.
• Must have manual dexterity to operate all office equipment.
• Must be able to maneuver around office and property.
• Must be able to work independently.
• Must be able to lift and carry 10 pounds.
• Must be able to bend, crouch, kneel, twist and work at a desk/counter when performing functions of the job.

More on William Hill US…

William Hill US, now part of Caesars Entertainment, currently operates sports betting in 18 US jurisdictions, an industry-leading 13 of which offer online sports betting. The combined companies have operations in The Bahamas, Colorado, Delaware, Florida, Illinois, Indiana, Iowa, Michigan, Mississippi, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Rhode Island, Tennessee, Virginia, Washington DC, and West Virginia. William Hill US is the licensed sports betting provider for numerous casinos in Mississippi and New Mexico and is the exclusive risk manager for the Delaware and Rhode Island sports lotteries. The combined companies have numerous league partnerships, including MLB, NBA, NHL, and NFL, as well as national media partnerships with CBS Sports and ESPN. Marking a major milestone in American sports history, William Hill US opened the William Hill Sportsbook at Monumental Sports & Entertainment’s Capital One Arena in May 2021, becoming the first ever sports betting venue to open within a US professional sports facility.

William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws.  William Hill complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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