The Manager will lead execution 360 campaign efforts for the Coach Outlet business, inclusive digital and store content with the goal of driving retention for Coach Outlet North America.

MAIN RESPONSIBILITIES

Manage the strategic planning and development of campaign marketing programs, including broadly circulated brand messages (i.e. Holiday, Mother’s Day), targeted campaigns based on customer segmentation, and culturally relevant holidays (i.e. Pride, National Best Friends Day.)
Bring ideas to improve outlet content marketing and be a champion of change with cross functional stakeholders.
Proactively manage projects, schedules and priorities to ensure cross functional alignment and decisions can made to meet timelines and budget expectations.
Liaison for Coach Outlet Marketing team to global marketing to share activation plans, recap results and monitor timelines for monthly campaigns.
Analyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. Share learnings with cross functional partners and Global Marketing to action on future campaigns to improve results.
Write effective creative briefs that are on-brand, seasonally relevant, and compelling. Ensure marketing initiatives are consistent with global brand priorities, site & store merchandising strategies.
Negotiate and manage on-mall strategy in key centers.
Identify, recommend, and execute local/regional marketing initiatives for Outlet stores that align with overall brand strategies and achieve specific retention metrics.
Lead store marketing calls to share updates with field team on a monthly basis.
Partner with Clienteling and Global events to plan season local store events
Develop and maintain cross functional relationships with leaders of the Outlet business, senior management & outside vendors. Must be able to partner with Creative Services, Outlet Site team, VM and Buying on promotional alignment, product assortment and overall creative approvals.

THE IDEAL CANDIDATE

Bachelor’s degree
5-6 years of relevant marketing experience and knowledge of digital technology.
Highly organized with a strong attention to detail, an ability to prioritize, and be flexible and adaptable.
Well-developed planning, implementation, and able to manage and maintain deadlines.
Strong sense of urgency with ability to drive the same in business partners.
Ability to work outside of regular business hours, as needed, to support Retail Campaign launches
Excellent verbal and written communication skills.
Positive, high energy.
Curiosity to learn more about evolving technologies.
Resourceful, with the ability to work independently and solve problems.

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Kelley Hanifin

Senior Product Manager, Digital Sales & Events

NOT LIMITED TO ONE LANE

Delve into different areas of the business

Having multiple brands lends itself to professional exploration. Hanifin, for example, has worked in inventory management, global pricing and data analytics. Now she’s on the digital team, supporting sales and events e-commerce features. Throughout, managers and leaders have been instrumental. “People were transparent with me about my strengths and opportunities and took the time to help me grow both hard skills and soft skills,” she said.

There are so many smart and kind people at Tapestry. That type of environment allows you to be curious, build relationships and grow quickly.

Kelley Hanifin

Product Manager, Digital Sales & Events

Muhammad Chaudhry

Head of Data Engineering

UTILIZING THEIR CRAFT

Technical experts who are an integral part of the whole

Chaudhry’s team handles Tapestry’s data platforms, ultimately supporting marketing campaigns, customer data management and initiatives like Tapestry’s Loyalty program by leveraging a powerful cloud-native stack. “We've been able to deliver many business-critical initiatives with speed, agility and accuracy largely due to the flexibility and technical depth of our stack and the expertise of our engineering team,” Chaudhry said.

We have a culture where ‘smart failures’ are rewarded to encourage the team to try out new and innovative ways to solve complex technical and business problems.

Muhammad Chaudhry

Head of Data Engineering

Madison Hajeb

Senior Director of Testing & Innovation

SHAKING UP THE STATUS QUO

A customer-fueled focus on experimentation

Overseeing A/B testing roadmaps for Tapestry’s brands and e-commerce sites, Hajeb helps validate the digital experiences that resonate with customers. That means being forward-thinking, as seen through a current project to reimagine how to address customer needs while shopping. “Instead of listing questions and answers, we can provide dynamic size charts or tools where the customer can see exactly what fits inside a tote bag,” Hajeb said.

Innovation at Tapestry means trying new things, taking risks, and being unafraid of failure. It means a goal of delivering a top-notch experience to our customer, whether online or in-store, by trying and using new technologies and strategies available to us.

Madison Hajeb

Senior Director of Testing & Innovation

What are Tapestry Perks + Benefits

Tapestry Benefits Overview

Our comprehensive employee benefits programs include but are not limited to, medical, dental, vision, life insurance, short and long term disability, Tapestry Inc. Savings Plan, Employee Stock Purchase Plan, employee discount program, vacation and sick days, Health Saving Accounts, Flex Spending, Commuter Benefits, accident insurance, pet Insurance, and Tuition Reimbursement.

Culture

Volunteer in local community

Tapestry is proud of its culture of service. We serve global communities through empowerment programs, financial & product donations, and volunteering, to make a positive impact on society.

Partners with nonprofits

We partner with nonprofits that support our local and global communities and share our belief that all should have the freedom to live authentically and thrive.

Open door policy

OKR operational model

Team based strategic planning

Pair programming

Open office floor plan

Employee resource groups

Employee-led culture committees

Hybrid work model

Summer hours

Employee awards

Flexible work schedule

We have a Flex Friday program with half-day Fridays throughout the year.

Diversity

Dedicated diversity and inclusion staff

Mandated unconscious bias training

Diversity manifesto

Diversity employee resource groups

We have an Inclusion Council plus 7 Employee Business Resource Groups (EBRGs): Black Alliance, Asian Heritage Alliance, Juntos Unidos, Prouder Together, Working Parents & Caregivers. and EmpowHER.

Hiring practices that promote diversity

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Disability insurance

Dental insurance

Vision insurance

Health insurance

Life insurance

Pet insurance

Wellness programs

Team workouts

Mental health benefits

Wellness days

Financial & Retirement

401(K)

401(K) matching

Company equity

Employee stock purchase plan

Performance bonus

Charitable contribution matching

Pay transparency

Child Care & Parental Leave Benefits

Childcare benefits

Generous parental leave

Paid parental leave is available up to a maximum of 12 weeks. To qualify for paid parental leave, parents must be a full-time employee and have worked for 6 months prior to applying for leave.

Family medical leave

We offer Family and Medical leave to employees who need time off due to their own serious health condition or to care for a family member with a serious health condition, consistent with the FMLA.

Adoption Assistance

Return-to-work program post parental leave

Company sponsored family events

Fertility benefits

Vacation & Time Off Benefits

Generous PTO

Paid volunteer time

Paid holidays

Paid sick days

Office Perks

Commuter benefits

Company-sponsored outings