Manager, Outlet Retention Marketing at Tapestry

| Greater NYC Area
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Job description

Manager, Outlet Retention Marketing


PRIMARY PURPOSE

The Manager will lead execution 360 campaign efforts for the Coach Outlet business, inclusive digital and store content with the goal of driving retention for Coach Outlet North America.


MAIN RESPONSIBILITIES

  • Manage the strategic planning and development of campaign marketing programs, including broadly circulated brand messages (i.e. Holiday, Mother’s Day), targeted campaigns based on customer segmentation, and culturally relevant holidays (i.e. Pride, National Best Friends Day.)
  • Bring ideas to improve outlet content marketing and be a champion of change with cross functional stakeholders.
  • Proactively manage projects, schedules and priorities to ensure cross functional alignment and decisions can made to meet timelines and budget expectations.
  • Liaison for Coach Outlet Marketing team to global marketing to share activation plans, recap results and monitor timelines for monthly campaigns.
  • Analyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. Share learnings with cross functional partners and Global Marketing to action on future campaigns to improve results.
  • Write effective creative briefs that are on-brand, seasonally relevant, and compelling. Ensure marketing initiatives are consistent with global brand priorities, site & store merchandising strategies.
  • Negotiate and manage on-mall strategy in key centers.
  • Identify, recommend, and execute local/regional marketing initiatives for Outlet stores that align with overall brand strategies and achieve specific retention metrics.
  • Lead store marketing calls to share updates with field team on a monthly basis.
  • Partner with Clienteling and Global events to plan season local store events
  • Develop and maintain cross functional relationships with leaders of the Outlet business, senior management & outside vendors. Must be able to partner with Creative Services, Outlet Site team, VM and Buying on promotional alignment, product assortment and overall creative approvals.

THE IDEAL CANDIDATE

  • Bachelor’s degree
  • 5-6 years of relevant marketing experience and knowledge of digital technology.
  • Highly organized with a strong attention to detail, an ability to prioritize, and be flexible and adaptable.
  • Well-developed planning, implementation, and able to manage and maintain deadlines.
  • Strong sense of urgency with ability to drive the same in business partners.
  • Ability to work outside of regular business hours, as needed, to support Retail Campaign launches
  • Excellent verbal and written communication skills.
  • Positive, high energy.
  • Curiosity to learn more about evolving technologies.
  • Resourceful, with the ability to work independently and solve problems.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • HTMLLanguages
    • CSSLanguages
    • GraphQLLanguages
    • BashLanguages
    • jQueryLibraries
    • ReactLibraries
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • SAP HANADatabases
    • NoSQLDatabases
    • Google AnalyticsAnalytics
    • Google LighthouseAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • AmplienceCMS
    • SalesforceCRM
    • Adobe CampaignLead Gen

Location

We are in Hudson Yards, New York's newest neighborhood & home to more than 100 diverse shops, culinary experiences, & offices for leaders in industry.

An Insider's view of Tapestry

How has your career grown since starting at the company?

I spent the majority of my career within the CRM + analytics space; running all direct to consumer marketing, segmentation strategies, and customer analytics. I'm most proud of my move to the ecommerce team. While I didn't have direct ecommerce experience, I knew the business well since I helped to grow it while on the marketing team.

Becca

VP, North America Ecommerce Outlet, Coach

What are Tapestry Perks + Benefits

Tapestry Benefits Overview

Our comprehensive employee benefits programs include but are not limited to, medical, dental, vision, life insurance, short and long term disability, Tapestry Inc. Savings Plan, Employee Stock Purchase Plan, employee discount program, vacation and sick days, Health Saving Accounts, Flex Spending, Commuter Benefits, accident insurance, pet Insurance, and Tuition Reimbursement.

Culture
Volunteer in local community
Tapestry is proud of its culture of service. We serve global communities through empowerment programs, financial & product donations, and volunteering, to make a positive impact on society.
Partners with Nonprofits
We partner with nonprofits that support our local and global communities and share our belief that all should have the freedom to live authentically and thrive.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We have four Employee Resource Groups (ERGs): Black Alliance, Asian Heritage Alliance, Prouder Together, and Working Parents & Caregivers. We also have an Inclusion Council.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Paid parental leave is available up to a maximum of 12 weeks. To qualify for paid parental leave, parents must be a full-time employee and have worked for 6 months prior to applying for leave.
Flexible Work Schedule
We have a Flex Friday program with half-day Fridays throughout the year.
Family Medical Leave
We offer Family and Medical leave to employees who need time off due to their own serious health condition or to care for a family member with a serious health condition, consistent with the FMLA.
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
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