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Marketing Analyst

RapidSOS is hiring! Join an advanced emergency technology start-up in transforming emergency response for hundreds of millions of people globally.

In partnership with public safety, RapidSOS has created the world’s first emergency response data platform that securely links life-saving data from 350M+ connected devices directly to 911 and first responders in an emergency. Through the platform, we’re providing intelligent data that supports over 4,800 Emergency Communications Centers, protecting 90%+ of people in the US, across 150 million emergencies annually.

Partnering with innovative companies recognized as RapidSOS Ready, we’re striving to reach everyone. Together, we’re empowering a faster and smarter response by sending first responders critical data like your exact location, real-time health information, and crash data. We’re united in our commitment to a safer, stronger future where technology and people work seamlessly together to save lives.

RapidSOS is backed by top venture capital firms and the former C-suite of Apple, AT&T, Verizon, Vodafone, Virgin Group, Lucent, Raytheon, the FCC, Harvard Data Initiative, and MIT.

RapidSOS in the last 18 months:

• Launch in multiple countries internationally 

• Doubled team size 

• Grew revenue 10x+

• Raised $100M+

• Managed 200M+ emergencies (on average 400K/day) 

• Helped save thousands of lives  

Video: RapidSOS 3-Min Summary Video

What this role is about: 

The Marketing Analyst will have the opportunity to make a notable impact by joining the team in this data-driven analytics role. We’re looking for someone who has experience working closely with a B2B marketing - and sales - team to drive growth by translating data into compelling business insights. If you’re a curious, self-starter with an aptitude for transforming data into actionable business decisions this may be the perfect opportunity for you!

What you’ll do: 

• Proactively identify opportunities and challenges through quantitative and qualitative data analysis to support the marketing and sales teams in developing strategic solutions

• Partner cross-functionally across the business to support growth marketing initiatives and sales goals, determine measurement approaches, and set analytical strategy for new challenges to ensure quarterly planning aligns with business strategy

• Perform comprehensive analysis of website traffic, the conversion funnel, campaigns, and ROAS to make recommendations for improvement

• Support development of executive-level presentations by presenting complex analytical findings in a clear, concise manner

• Own data pipelines, including researching, validating, and maintaining data to enhance marketing and sales data story

• Drive efficiencies through developing automated reporting/dashboards, maintaining related systems, developing new processes, and implementing testing

• Ad-hoc analysis to answer business questions or generate data sets

• Maintains a data-driven approach to optimize campaigns and derive insights on strategy and performance

What we’d like to see in our ideal candidate: 

• 5+ years of experience in a Marketing Analytics, Online Marketing, Business Analytics, Data Science or relevant data-driven support role

• Undergraduate degree in a quantitative discipline (Statistics, Engineering, Applied Mathematics, Economics) or 5+ years of digital marketing experience 

• Confidence in extracting, cleaning and manipulating large amounts of raw data from multiple systems into reporting objects for analysis and then translating into actionable recommendations

• Ability to synthesize information, derive insights from data, and communicate recommendations in engaging ways

• Knowledge of marketing and sales tools such as Hubspot, Salesforce, Supermetrics and Google Analytics required, as well as data analysis tools including advanced Excel, SQL, Tableau, Data Studio and other data visualization software

• Knowledge and experience in calculating Lifetime Value and all Churn/attrition metrics

• Ability to conceptualize business problems and solve them through data analysis

• Advanced Excel/Google Sheets skills

• Successful self-starter that is resourceful and resilient who thrives in a fast-paced environment where initiative and innovation are required 

• Not required, but additional skills as a bonus: Certifications in Google Analytics, Google Sheets or Excel, and Hubspot. 

• Ability to take our reporting to the next level

What we offer: 

• The chance to work with a passionate team on solving one of the largest challenges globally

• Competitive salary and benefits and equity participation 

• A dynamic, flexible and fun start-up work environment with a highly talented team

If you're curious to learn more about RapidSOS, you can check out our full press list!

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!