Marketing Associate/Coordinator
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Zocdoc is looking for an enthusiastic Marketing Associate/Coordinator (title will depend on work experience). This is a great opportunity for someone smart and ambitious to build marketing campaigns to activate, engage, and cross-sell our audience of medical providers across our suite of products and services. The role will play an integral part in driving revenue. Marketing experience is preferred but not required.
What you’ll do:
- Own end-to-end production process of email campaigns, including list creation, error-free copy, imagery, links, QA, rendering and deployment.
- Monitor, evaluate, and troubleshoot marketing data, tools, and processes to ensure deployment of campaigns and support the development of scalable marketing automation programs.
- Collaborate with Sales, Operations, and Product teams to execute ad-hoc marketing campaigns to support cross-functional initiatives to drive revenue.
- Lead reporting and analysis of email campaigns (including pulling weekly/monthly performance reports and delivering ad-hoc insights).
- Participate in the brainstorming and conception of new marketing campaign ideas.
- Monitor deliverability and maintain email list health metrics to determine optimal frequency and form of communications.
What’s required:
- 1-3 years of work experience.
- High attention to detail and strong communication skills.
- Ability to manage multiple projects at once, while working well with other teams.
- Strong analytical skills (particularly Excel) and ability to use data to optimize campaigns.
- Working knowledge of SQL or interest in learning
- Bachelor's degree required.
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