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Marketing Manager, Customer Loyalty & Retention

| Greater NYC Area

Help us Build the Future of Money

Gemini Trust Company, LLC (Gemini) is a licensed digital asset exchange and custodian. We built the Gemini platform so customers can buy, sell, and store digital assets (e.g., Bitcoin, Ethereum, and Zcash) in a regulated, secure, and compliant manner.

Digital assets and blockchain technology have the power to transform the world for good. This truth, along with our core values, form the bedrock of our company and culture. At Gemini, no job is too small and no project too big as we endeavor to build the future of money. We are a mission-driven, team-based, inclusive, and determined community of thought leaders who invest in each other and the long game. Join us in our mission!

The Department: Marketing

We believe that the world should know and love Gemini. In Marketing, we spend our days crafting the Gemini story and telling it to the people who need to hear it. This team sits between our product and the market, and is a key growth driver for every aspect of the organization. We have a holistic philosophy that combines data, brand marketing, acquisition tactics, PR, and all aspects of consumer & customer-facing communications.

The Role: Marketing Manager, Customer Loyalty & Retention

Who is the crypto user? What are they looking for? How do we keep them, grow them, and make them happy? These are the questions that the Gemini Marketing team is striving to answer, and we need a best-in-class marketer to do so. The ideal candidate is professionally driven by the user and the opportunity to surprise and delight; you embrace ambiguity, roll up your sleeves, and can build strategic and impactful loyalty programs from the ground up. If you are intellectually curious about the consumer life cycle - and have the ability to make impactful, data driven improvements that lead to retention, loyalty, and positive brand identity - this role is for you.

Responsibilities:

  • Build, execute, and oversee various promotional, event and loyalty marketing initiatives; own corresponding KPIs and reporting to internal teams and stakeholders.
  • Collaborate with Customer Support to truly understand the Gemini user; discern customer pain points, unpack customer lifecycle/journey, and identify products and services that delight the user.
  • Partner closely with Customer Support, Communications, Sales, and Design teams to ensure marketing is Omni-channel.
  • Develop solid business cases for new initiatives/ projects that support loyalty program growth or enhance the customer experience and oversee projects through to completion.
  • Create testing plans to continually optimize results to meet KPIs that bolster profitability for the firm.
  • Conduct competitive research to stay informed of industry trends.

Qualifications:

  • 2-5 years of primarily customer lifecycle, retention, and loyalty marketing program management.
  • Experience analyzing marketing data, building reports, and synthesizing data for stakeholders.
  • Proven ability to initiate creative loyalty and retention programs (rather than only iterating on legacy programs).
  • A track record of maximizing customer value, extending life cycle, and increasing NPS.
  • Self-starter who is excited for the opportunity to join a growing team and want to make an impact from Day 1.

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

  • Competitive base salaries across all departments
  • Ownership in the company via profit sharing units
  • Amazing benefits, 401k match contribution, and flexible hours
  • Snacks, Perks, Wellness Outings & Events

Gemini is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • AeronFrameworks
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement

Location

New York, NY 10010

An Insider's view of Gemini

What’s the vibe like in the office?

Before I started, I was told that taking a job at Gemini was a great idea because of how excited everyone was to be there. After working here for more than two years, I still believe that to be true. The office is constantly buzzing with incredibly smart people who are working to build Gemini into the long-lasting business we know it can be.

Marjorie

Manager, Cash Management

How do you collaborate with other teams in the company?

A risk team is typically seen as a group that says "no”; at Gemini, establishing relationships and collaborating are key to understanding risks, which better enables us to say "yes" (or "yes, but..."). Communicating clearly and regularly, keeping things simple, and being flexible in a complex space reduces the risk of a message being lost.

Yusuf

Head of Risk

How has your career grown since starting at the company?

At Gemini, I learned how to advocate for myself. The startup struggle is real and if you don't speak up, your needs won't be heard in the fast-paced environment. Luckily, I’ve been able to grow my career by gaining cross-functional experience and flexing my muscles in the two areas I love the most -- helping customers and designing for them.

Mariel

Customer Support Associate

How do you make yourself accessible to the rest of the team?

Team meetings and 1:1s are necessary for communication and productivity, but the daily interactions are what really make you accessible. You need to show genuine interest in everyone professionally and personally. I make a connection with each person so they know they are welcome to stop by my desk or ask for my support outside of “scheduled” time.

Jeanine

Managing Director of Operations

How do you empower your team to be more creative?

When we start a project, I challenge my team to look outside of the finance space, to take inspiration from other creative spaces such as art, industrial design, fashion, automotive, etc., and try to translate that into a solution for our industry and users. It's important to set the tone that solutions to problems can come from anyone or anywhere.

Ty

Creative Director

What are Gemini Perks + Benefits

Culture
Volunteer in local community
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Dental coverage for employees through Guardian PPO
Vision Benefits
Vision coverage through VSP
Health Insurance Benefits
Gemini's health insurance plan with our preferred provider Empire BCBS provides 3 plans, an EPO and 2 PPO at very little cost to employees!
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Gemini's 401(k) retirement plan through ADP offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
Gemini's 401(k) matches an employee's contributions up to 5% of their base salary, with immediate vesting for matched contributions. Employees are eligible to contribute after 90 days of employment
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Company sponsored family events
We happily sponsor annual Take Your Child to Work Days.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Gemini's unlimited PTO policy allows employees to take as many days off as they need, provided they get their manager's approval.
Paid Holidays
Paid Sick Days
Gemini is generous in adding sick days on an as-needed basis.
Perks & Discounts
Casual Dress
Commuter Benefits
We offer pre-tax commuter benefits for all employees through Navia.
Company Outings
We typically host quarterly company outings - past events include baseball games and Coney Island.
Stocked Kitchen
We keep our kitchens and pantries well-stocked with snacks, soft drinks, cold brew coffee, and, of course, LaCroix.
Happy Hours
We host monthly happy hours with collaborative activities like employee presentations, trivia, Mario Kart, etc.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Gemini hosts monthly Lunch and Learns
Cross functional training encouraged
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