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Marketing Manager - Meetup Pro

| Greater NYC Area

Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities. Show up. Change lives.

As the dedicated Marketing Manager for Meetup Pro, you’ll play a critical role in shaping how businesses -- from large enterprises to local businesses -- use the Meetup platform to build community at scale. The Marketing Manager will focus on developing product positioning, collateral, and go-to-market strategy for customers. This role works closely with the Pro Marketing Director, Product Managers, Designers and Sales, as well as other cross-functional team members in order to gather feedback for developing clear messages and stories that highlight the Meetup Pro offerings.

What you'll get to do in this role:

  • Contribute to the strategy and execution of marketing communication plans for internal and external audiences alike
  • Support the creation and maintenance of core product positioning, naming, features, and benefits
  • Determine key value propositions and target audiences of new solutions and product features
  • Create compelling and effective collateral that excites existing customers, inspires conversions, and drives sales
  • Evangelize the Meetup Pro story by mining for and researching inspiring Meetup Pro customer, organizer, and member stories and case studies
  • Partner with Client Success to craft marketing communications and resources for existing customers in order to facilitate their use of the Meetup Pro platform
  • Craft acquisition strategies and develop program tactics, goals, and assets
  • Manage the development and optimization of creative for paid media efforts
  • Measure and track effectiveness of all efforts, actively course-correcting based on results
  • Stay positive, solution-oriented and creative. Think outside the box in order to bring Meetup Pro to the world!

What we're looking for:

  • At least 4 years of experience in B2B marketing, preferably at SaaS, technology, or subscription companies similar to Meetup
  • Demonstrated experience planning and managing marketing programs that drive results
  • Exceptional written and verbal communication skills
  • Strong analytical skills and proven ability to use data to optimize campaign performance and inform future strategies
  • Excellent collaboration skills and ability to influence and motivate team members at all levels
  • Experience working in a fast-paced, high-growth environment

If your experience fits some but not all of what’s listed, we’d still love to hear from you!

Our team is bold, supportive, and passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, and building diverse, dynamic teams. You in?

Disclosure: Meetup cares about your privacy. We are committed to maintaining your trust by protecting and processing your Personal Information that you provide to us in accordance with our Employee Privacy Policy. Please take a moment to review our Employee Privacy Policy before submitting your application.

By submitting your application, you acknowledge that you have read and understood the Employee Privacy Policy.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • SwiftLanguages
    • React/ReduxLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement

Location

Meetup is in the vibrant and trendy SoHo neighborhood. Just steps away from the BDFM6 and a short hop and skip to the NQRW.

What are Meetup Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Meetup offers a generous health plan, including paid deductibles and One Medical access. Each employee is eligible for 3+ weeks of vacation, Summer Fridays, and up to 16 weeks paid parental leave + transition leave. Each Tuesday, Meetup caters breakfast for the team, and we host weekly rooftop BBQs in the summer months. As part of the WeWork family, we also get to participate in the annual Summer Conference and Global Conference.

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