Marketing Manager, Peloton App & Digital Membership

| Greater NYC Area
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THE ROLE
 
Peloton is looking for a Marketing Manager to bolster the marketing of the Peloton App and Digital Membership, through strategy, creation, production and optimization of Peloton’s advertising and marketing initiatives. This candidate will work hand-in-hand with cross-functional marketing teams (inc.
performance marketing, media, product and creative agency partners) to deliver best-in-class marketing initiatives across a broad channel mix including, but not limited to, paid social, online video, display, TVC, email, web, mobile and earned media opportunities. The ideal candidate will obsess over performance and help drive creative optimizations to deliver business results.
 
RESPONSIBILITIES
 
● Collaborate with integrated marketing leads to comprehend the business goals, strategy, and consumer insights to inform the development of strategic plans across marketing channels.
● Deliver insight-led marketing briefs, that translate business and marketing goals into actionable communication strategies that can be brought to life by creative teams.
● Partner with the performance marketing and media teams to help develop effective strategies and optimize real-time in-market content and ads.
Support the creative development of campaigns and always-on performance marketing and manage campaign delivery and rollout.
● Coordinate day-to-day relationships with creative agency and performance partners and help manage the production of compelling and effective channel-first content.
● Manage end-to-end projects through clear cross-functional communication and diligent management of timeline and budget.
 
QUALIFICATIONS
 
● 5+ years of experience in advertising or marketing with a focus on content strategy, go-to-market launches, creative development, production and optimization to drive performance goals.
● Knowledge of the digital landscape, paid social platforms and formats with proven success driving performance marketing KPIs.
● Experience working with - or at - a creative agency to deliver compelling best-in-class marketing and advertising campaigns.
● Experience with full pre and post production process, working with producers and agencies to manage timelines, budgets, reviews and delivery.
● Top organizational skills, driving delivery of large-scale campaigns, asset management and coordination.
● Ability to be a fantastic team player, working collaboratively and cross-functionally in a fast-paced environment.
 
ABOUT PELOTON 
 
Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Roku, Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Culture
Eat lunch together
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from within
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