Marketing Manager, Peloton App & Digital Membership at Peloton

| Greater NYC Area
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THE ROLE
 
Peloton is looking for a Marketing Manager to bolster the marketing of the Peloton App and Digital Membership, through strategy, creation, production and optimization of Peloton’s advertising and marketing initiatives. This candidate will work hand-in-hand with cross-functional marketing teams (inc.
performance marketing, media, product and creative agency partners) to deliver best-in-class marketing initiatives across a broad channel mix including, but not limited to, paid social, online video, display, TVC, email, web, mobile and earned media opportunities. The ideal candidate will obsess over performance and help drive creative optimizations to deliver business results.
 
RESPONSIBILITIES
 
● Collaborate with integrated marketing leads to comprehend the business goals, strategy, and consumer insights to inform the development of strategic plans across marketing channels.
● Deliver insight-led marketing briefs, that translate business and marketing goals into actionable communication strategies that can be brought to life by creative teams.
● Partner with the performance marketing and media teams to help develop effective strategies and optimize real-time in-market content and ads.
Support the creative development of campaigns and always-on performance marketing and manage campaign delivery and rollout.
● Coordinate day-to-day relationships with creative agency and performance partners and help manage the production of compelling and effective channel-first content.
● Manage end-to-end projects through clear cross-functional communication and diligent management of timeline and budget.
 
QUALIFICATIONS
 
● 5+ years of experience in advertising or marketing with a focus on content strategy, go-to-market launches, creative development, production and optimization to drive performance goals.
● Knowledge of the digital landscape, paid social platforms and formats with proven success driving performance marketing KPIs.
● Experience working with - or at - a creative agency to deliver compelling best-in-class marketing and advertising campaigns.
● Experience with full pre and post production process, working with producers and agencies to manage timelines, budgets, reviews and delivery.
● Top organizational skills, driving delivery of large-scale campaigns, asset management and coordination.
● Ability to be a fantastic team player, working collaboratively and cross-functionally in a fast-paced environment.
 
ABOUT PELOTON 
 
Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Roku, Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
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Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture
Volunteer in local community
Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.
Partners with Nonprofits
Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Diversity Employee Resource Groups
Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Peloton employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental Benefits
Peloton's dental plan covers up to $3000 of expenses.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
Peloton covers up to 90% of premiums for high deductible health plans.
Life Insurance
Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.
Pet Insurance
Pet insurance is a voluntary employee-paid benefit.
Wellness Programs
Onsite Gym
Team workouts
Peloton team members have free access to the Peloton digital product and can take workouts anytime!
Mental Health Benefits
Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.
Retirement & Stock Options Benefits
401(K)
In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.
401(K) Matching
Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company Equity
Employee Stock Purchase Plan
Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.
Child Care & Parental Leave Benefits
Child Care Benefits
Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.
Generous Parental Leave
Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.
Remote Work Program
Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.
Family Medical Leave
Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.
Adoption Assistance
Peloton reimburses for eligible adoption expenses and 18 week of paid leave.
Vacation & Time Off Benefits
Generous PTO
Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.
Paid Volunteer Time
Peloton employees receive 16 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Team Members receive 48 hours of sick time up front.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Peloton hosts happy hours in our NYC Penthouse on occasion.
Recreational Clubs
Relocation Assistance
Peloton offers a comprehensive relocation policy for employees relocating.
Fitness Subsidies
Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.
Home Office Stipend for Remote Employees
During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.
Professional Development Benefits
Tuition Reimbursement
Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.
Diversity Program
Promote from within
Continuing Education stipend
Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.
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