Marketing Assistant, Lifecycle

| Remote
Sorry, this job was removed at 6:05 a.m. (EST) on Thursday, March 10, 2022
Find out who's hiring in Greater NYC Area.
See all Marketing jobs in Greater NYC Area
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Our mission at Talkspace is to make therapy affordable and accessible to everyone. To get there,
we need exceptionally talented, bright, and driven people. Want to help over one million people
feel better? Come join our team!

WHAT YOU'LL DO 

  • Lifecycle Marketing
    • Support daily email operations, coordinate email production and QA processes to
      ensure emails are accurate and deployed on time
    • Help develop briefs for marketing campaigns that are aimed at achieving
      company KPIs in a timely manner
    • Support A/B tests in subject lines, creative and copy tests to improve open-rates,
      click-through rates and conversion
    • Help maintain monthly calendar and make sure campaigns are delivered on time
    • Provide and understand regular campaign performance data that include opens,
      clicks, conversions, revenue, revenue lift, spam, unsubscribes, etc.
    • Upgrade email templates through sourced graphics, customization,
      calls-to-action, and additional advanced features
    • Help identify trends and lifecycle marketing strategies from other leading global
      brands to glean insights on best practices and new innovative ideas for email
      marketing tactics, including audits of how we can acquire, nurture and retain
      these customers
    • Support ideation/brainstorming of strategic quarterly experiments geared towards
      company KPIs, including churn, retention, growth, and reactivation
      ○ Work on multiple campaigns and projects at different stages and priority levels
      simultaneously, making sure projects progress efficiently and to completion
    • Review former campaigns to ascertain areas of strength and weakness, which
      could inform subsequent outputs
  • Collaboration
    • Work in partnership with designers and copywriters to optimize creative and
      template structure based on best practices and launch dates
    • Ensure relevant, accurate, and on brand campaigns to minimize unsubscribes
    • Upgrade and maintain Lifecycle template library by working cross-functionally to
      ensure advanced features, mobile-friendliness, and personalization
    • Code and develop emails by collaborating with designers and copywriters
  • About You
    • 1-3 years of email marketing experience
    • Working knowledge of deliverability, email analytics, CAN-SPAM, triggered campaigns,
      overall email best practices, and segmentation
    • A background in HTML and CSS
    • 1+ years of hands on experience working within a CRM/ESP environment (Braze
      preferred)
    • Experience with SMS and Push Notification delivery preferred
    • Experience building an email marketing campaign from scratch
    • A desire to work with and improve data analytics
    • Ability to harness collaboration to produce well-crafted content
    • A desire to learn new skills
    • A team player!

Why Talkspace?
Talkspace is a clinical quality led telebehavioral healthcare company, focused on making quality
behavioral health accessible and affordable to millions in need. Its signature psychotherapy and
psychiatry product connects individual users with a network of thousands of licensed mental
health providers through an easy-to-use and HIPAA-compliant web and mobile platform. With
Talkspace, users can send their dedicated providers unlimited text, video, picture and audio
messages from anywhere, at any time. Talkspace also provides psychiatry services and
prescription fulfillment, adolescent therapy and couples counseling.

Our focus to help people feel better starts at Talkspace, where we connect and collaborate as a
team to make the world a better place. Fun company-wide events, happy hours, wellness perks,
flex PTO, access to Talkspace products, and competitive benefits are just some of the ways we
make Talkspace a great place to work. Do you want to save the world? Come join us!


EQUAL OPPORTUNITY EMPLOYER
Talkspace welcomes and celebrates talent from all backgrounds, perspectives, and walks of life
to foster an innovative and diverse workforce. We encourage you to apply, even if you don’t meet
every qualification, if you believe you could make a great addition to this team. Come as you are
and learn about the exciting opportunities on our team.

Individuals seeking employment at Talkspace are considered without regard to race, color,
religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual
orientation, marital, parental, veteran or military status, unfavorable military discharge, or any
other status protected by applicable federal, state or local law.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

2578 Broadway , New York , NY 10025

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about TalkspaceFind similar jobs