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Marketing Strategist

| Greater NYC Area
Marketing Strategist
LeafLink is seeking an experienced Marketing Strategist to join our fast-growing team. In this role, you will work directly with our Senior Marketing Manager to drive client acquisition and engagement across marketing channels including but not limited to email, content, platform, events, referrals and product marketing. This role is highly collaborative and cross-functional, with dependencies on our Sales, Client Experience and Product teams. You need to be a self-starter who is comfortable with change, enjoys a fast pace, and can juggle many tasks and deadlines.
As a marketing ‘swiss army knife,’ you should be confident at both strategy and execution across many marketing disciplines and excited to try and learn new things while getting your hands dirty. You will collaborate on overall marketing strategy and develop intelligent integrated campaigns for both sides of our marketplace. You’ll bring impeccable organization, creative ideas and proven execution to take our marketing campaigns and output to the next level. As an early member of a growing team, you should thrive on flexibility and taking on new projects outside of your comfort zone.
LeafLink is a SaaS marketplace platform that provides licensed cannabis dispensaries the ability to order from their favorite brands, as well as a suite of software tools for those brands to manage their operations and scale. With 2,300+ dispensaries and 600+ leading brands across 12 states, LeafLink is setting the industry standard for how cannabis brands and retailers work together. Our team, backed by funding from leading VC's, is poised to define the cannabis wholesale market. LeafLink was recently named one of FastCompany's 'Top 10 Most Innovative Companies in Enterprise' for 2018, joining the ranks of Amazon, Slack, and VMWare and we are hungry for more!
What You Will Do:
  • Own the strategy and day-to-day execution of creative and effective multi-channel marketing campaigns
  • Drive customer acquisition and engagement through refinement of existing marketing programs and the conceptualization, testing & implementation of new ones
  • Own the LeafLink blog and propose an exciting new data-driven content strategy
  • Create, execute and optimize a monthly retailer newsletter to improve retailer engagement
  • Own campaign development, setup, QA and reporting for the email channel
  • Collaborate with marketing designers to elevate the visuals we are putting forward via email
  • Work with our graphic design team to create new marketing collateral, including the company website, sales materials, and swag 
  • Contribute content and execution to platform announcements, email marketing campaigns, and social media marketing
  • Manage existing programs, which will require some administrative and operational work
  • Contribute to marketing analytics reporting, leveraging data for insights on how and why our customers hear about, join, and engage on LeafLink

Who You Are:
  • You have the ability to thrive in a fast-paced, high growth, rapidly changing environment that requires tenacity to exploit opportunities and a steady demeanor to handle challenges
  • You are the poster child for startup hustle: change is your only constant, no challenge is too big, and no task is too small
  • You are self-motivated and excited by the potential to own what you do, you have the willingness to learn and adapt as needed
  • You work well independently as well as with other members of the team, both in person and remotely
  • You have excellent presentation and communication skills, are outgoing and sociable, and enjoy meeting new people
  • You are a multi-tasker and connector, as well as an organized operator who executes on both internal and external responsibilities
  • You have knowledge of key project management concepts including phases, plans, deliverables, scope, and tasks
  • You have excellent verbal and written communications skills and are a proficient user of Microsoft Office
Qualifications
  • Bachelor's Degree
  • 2-3 years of startup marketing experience
  • Have managed cross-functional email processes and direct experience with one or more major ESP platforms
  • B2B, SaaS, or E-Commerce experience a strong plus
  • Strong organizational and time management skills; ability to shift gears quickly and effectively
  • Effective communication and interpersonal skills, internally and with outside vendors and partners w/ extreme attention to detail

Benefits
  • Flexible PTO
  • Fast-paced, exciting work environment
  • Competitive salary and benefit matching (medical, dental, vision) 
  • Stock Options
  • Team events and cool swag
  • Brand spanking new office in FiDi
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • VueLibraries
    • DjangoLibraries
    • DjangoFrameworks
    • VueFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • KissmetricsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • WordpressCMS
    • LeafLink CRMCRM
    • MailChimpEmail
    • Google InboxEmail

Location

In the heart of the Financial District, we're accessible to most train lines, the path train, and ferries, with almost too many lunch options!

An Insider's view of LeafLink

How do you collaborate with other teams in the company?

On a large scale, the LeafLink team collaborates during “Huddle Booze Report” (HBR), a biweekly meeting where team leaders present on company KPIs, accomplishments, and challenges (with some beers). Every member of the team is welcome to comment or ask questions, bringing forth their thoughts and ideas.

Claire

Growth Manager

How has your career grown since starting at the company?

As cliche as it may sound, one of my favorite things at LeafLink is that no day is ever the same. I’m excited to go into the office every single day to see what the day brings. At LeafLink, EVERYONE has a voice. In addition to the breakout success our service saw in California, my life also drastically changed. I saw my earnings increase over 300%

Josh

Account Executive, LA Manager

How do you make yourself accessible to the rest of the team?

As co-founder and CTO it’s important for me to maintain official communication channels with teams and individuals. We have various meetings that bring leadership together with teams which include sprint demos, retrospects, daily standups and one on one meetings. Open communication supports alignment and productivity something we are all about here

Zach

Co-Founder and CTO

What are LeafLink Perks + Benefits

LeafLink Benefits Overview

Leaflink provides Medical, Dental and Vision insurance, as well as Disability and Life Insurance. We also have a generous stock option plan, 401k and great branded merchandise.

Health Insurance & Wellness Benefits
Disability Insurance
Leaflink offers voluntary long-term and short-term disability plans.
Dental Benefits
LeafLink's dental plan has no deductible and covers 100% of preventative services, including X-rays, and has a $5 co-pay.
Vision Benefits
Our vision plan covers annual eye exams and lenses after a $20 copay. Frames and contact lenses are covered up to $100 annually.
Health Insurance Benefits
Leaflink offers a range of Aetna plans that cover both in network and out of network providers, and have copays as low as $20. We also have complimentary enrollment in One Medical and Teladoc.
Life Insurance
Our voluntary Life Insurance plans offer our employees financial stability and security.
Wellness Programs
LeafLink offers discounted Gym memberships to its full time employees.
Retirement & Stock Options Benefits
401(K)
LeafLink's 401k plan offers a broad range of available funds, including Vanguard, Fidelity, and American Funds.
Company Equity
LeafLink offers stock options through our Stock Option Plan.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Leaflink's Flexible PTO policy allows our team to execute ferociously, with the knowledge that they will be able to rest and recharge when they need to.
Paid Holidays
Leaflink offers 11 days per year for Major Holiday observance.
Perks & Discounts
Casual Dress
LeafLink's casual dress policy allows our employees to work however they feel most comfortable, whether that be in tie-die t-shirts and shorts or jeans and a sweatshirt.
Commuter Benefits
LeafLink offers pre-tax commuter benefits to all full time employees.
Company Outings
LeafLink has quarterly team outings, an annual holiday party, and an annual incentive trip.
Stocked Kitchen
LeafLink offers unlimited snacks, tea and coffee.
Professional Development Benefits
Job Training & Conferences
LeafLink has a generous annual budget for attending industry conferences and events.

Additional Perks + Benefits

LeafLink offers employees a chance to visit other offices through our AccoLLade program. Once a month an employee is recognized for exemplifying one of our Core Values. That employee is given an all expenses paid trip to a LeafLink Local event. Recent winners have travelled to Washington and Arizona.

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