Who are we?

At Ribbon, we believe homeownership should be made achievable for all. As a first of it's kind homeownership company, Ribbon empowers everyday home buyers and sellers to compete for their future home on a level the playing field with high-net-worth individuals and Wall Street investors – and we support agents, brokerages, and lenders build confidence and certainty for clients through powerful financial products and digital workflow software.

Making homeownership achievable is at the heart of all we do - and we live out that purpose every day through our core values:

Set New Standards. Our mission requires a new way forward. We start from first-principles to be different, creative and bold. Big or small, we create new norms.  

Build Together. We are one team, one mission, creating vibrant communities of belonging. We unite in our passion and collaborate with optimism, integrity and trust.

Learn, Teach, Grow. In service of delivering a world class experience, we actively learn from our community, educate others, and celebrate the victories and struggles that come along the way.

Your team:

As part of the Marketing team at Ribbon, you will be part of the team responsible for increasing our active user base. Your team functions from top of the funnel through activation and engagement. As the Paid Marketing Lead you will be responsible for the strategy, implementation and optimization of our paid marketing mix and helping to grow our Performance Marketing team.

How you'll help make homeownership achievable:

• Own user growth strategy in new and existing markets to drive adoption across the real estate ecosystem
• Manage and grow a team of high performing Performance Marketers
• Manage and track our budgets and ensure alignment with identified KPIs
• Be a strong partner internally and externally to gain alignment on key initiatives
• Never settle, be able to rapidly analyze and communicate results in order to scale successes across multiple channels and campaigns
• Work closely with Brand Design team to develop and launch on brand campaigns

What we're looking for:

• 7+ years of driving growth through performance marketing across paid search and social channels
• Experience managing enterprise level budgets
• Expert level knowledge of Google Ads and Facebook Ads
• Familiarity/Experience with Direct Mail, LinkedIn, Apple Search, etc.
• Track record of driving scaleable success for B2B or B2B2C companies
• Experience building, coaching and managing high performing Performance Marketing teams
• Comprehensive understanding of success measurement and analytics
• Holistic understanding of Marketing and how all pieces work together

Bonus Points:

• Experience in the Real Estate Industry
• Start-up Experience
• Growth oriented mindset

What we offer:

• Health, dental, and vision insurance
• Flexible, unlimited vacation
• Fully paid parental leave
• Regular team lunches 
• Health + wellness stipend 
• Company-sponsored TalkSpace membership
• 401(k)
• Commuter benefits
• FSA + HSA
• Learning + development stipend
• Meaningful equity in the company

Even if you don’t meet all the requirements, we encourage you to apply! If you’d be excited to show up for work each day, we’d be excited to have you on our team. 

Here at Ribbon we embrace our differences and thrive off of the creativity they produce. It’s how we break new ground. As we scale and we help families from every walk of life, the team we build must be reflective of the diverse communities that we serve. Together, we’ve built and will continue to grow, a diverse and inclusive culture where everyone has a seat at the table and the space to be their most authentic self. Ribbon is an Equal Opportunity Employer and we support, celebrate, and cherish all the things that make our teammates who they are.