Paid Media Manager, Google Ads

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Eight Sleep is the first sleep fitness company. At Eight Sleep we design products at the forefront of sleep innovation. Our mission is to fuel human potential through optimal sleep. We use innovative technology, detailed design, and proven science and data to personalize and improve each night for everybody—changing the way people sleep forever and for better. 

Backed by leading Silicon Valley investors including Founders Fund, Khosla Ventures and Y Combinator, we’ve raised 68 million to date. We were recognized as one of Fast Company’s Most Innovative Companies in Consumer Electronics in 2018.

Our temperature-regulated smart bed, the Pod is an absolute game changer, improving people's health and happiness by changing the way they sleep. It was named one of Time Magazine’s Best Inventions of 2019. We’re excited by the recognition and still have a long way to go toward achieving our mission. 

That's why we are looking for a Paid Media Manager who can help us with the planning and execution of SEM and YouTube campaigns. This role sits within Growth, which is working to drive efficient revenue for Eight Sleep. You’re a great fit if you are proactive, have strong attention to detail, and expertise in the Google Ads ecosystem.

How you’ll contribute:

  • Develop and optimize wide-ranging YouTube and Paid Search Campaigns
  • Carefully analyze campaign performances; evaluate and interpret performance-related KPIs
  • Prepare accurate reports and with clearly synthesized insights and actionable next steps
  • Continuously propose optimizations (to be approved by Growth Marketing Manager) and assure the quality control of campaigns 
  • Research keywords, market trends, and competition to ensure Eight Sleep is competitive in the market
  • Develop and implement tests at a rapid pace
  • Analyze and recommend new copy & creative using both qualitative and quantitative metrics
  • Stays up to date on relevant industry trends, new ad products, and best practices

What you need to succeed:

  • Proven success working on YouTube and search campaigns for direct to consumer brands
  • Capable of working independently and creating plans from the ground up with minimal oversight
  • Develop and continually expand or refine keyword lists based on performance
  • Strong familiarity with marketing funnels + attribution analysis
  • A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done

Bonus points for:

  • Experience marketing DTC or high AOV/high consideration products
  • Experience building a successful Non-Brand Search program from the ground up

Why you’ll love Eight Sleep: 

  • We’re a tight-knit, passionate team that’s working to improve people’s lives by improving the way they sleep
  • Leadership is committed to employees’ wellness and career development
  • You’ll get a better night sleep every night; all full-time employees receive the Pod
  • Flexible, generous PTO 
  • 100% employer contribution for medical/dental/vision insurance
  • Weekly company sponsored fitness classes
  • Discounted gym memberships, commuter benefits
  • Weekly team happy hours and lunches
  • Office snacks

At Eight Sleep we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • PythonLanguages
    • TypescriptLanguages
    • ReactLibraries
    • ASP.NETFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks

Location

Our company is located in Nomad, surrounded by bars and restaurants, quick walk from a dozen trains.

An Insider's view of Eight Sleep

What's something quirky about your company?

Well we have actual beds in the office. Not nap pods, not lounge chairs, but actual bonafide beds. Getting pulled into "testing" in the middle of the work day really helps when the after-lunch slowdown hits. Even though it's a bit unusual to catch up with your CEO about the product while laying in bed, it can be surprisingly productive!

Andriy

Product Manager

What's the biggest problem your team is solving?

On the software team, we've recently been working on a "solo sleeper" mode. This mode allows the dual-zone temperature control and biometric sensing to be used across the full length of the bed. "Solo sleeper" mode is our most-requested feature, so it's been exciting to work on a problem that will solve our biggest user need.

Mercer

Software Engineer

What are some things you learned at the company?

Eight Sleep is my first startup experience. In the past I've worked in large companies where processes are regimented and systems are in order. I have learned not to take those things for granted while discovering the true meaning of rolling my sleeves up and getting my hands dirty. It’s enriching. It’s empowering.

Irish

Director of Accounting & Finance

How do your team's ideas influence the company's direction?

Every one of our team members uses our products and we encourage sharing feedback. We have a daily stand up that is open to the whole team. There we give a rating to features in beta, we share feature ideas, and we talk about issues being flagged by our members. We've had great ideas emerge from this meeting that are now part of our products.

Alexandra

Co-Founder, VP Marketing & Branding

What is your vision for the company?

We are using innovation and technology to make the world sleep fit. In ten years from now, most people will be sleeping in smart beds like the Pod, giving them a full night of recovery, ensuring they can be their best during their waking hours.

Matteo

Co-Founder, CEO

What are Eight Sleep Perks + Benefits

Eight Sleep Benefits Overview

Why you'll love Eight Sleep:
-We’re a tight-knit, passionate team that’s working to improve people’s lives
-Leadership is committed to employees’ wellness and career development
-You’ll get a better night sleep every night; all full-time employees receive the Pod
-Flexible, generous PTO
-100% employer contribution for medical/dental/vision insurance
Discounted gym memberships, commuter benefits
Weekly team happy hours and lunches
Office snacks

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted Once per week.
Fitness Subsidies
Professional Development Benefits
Cross functional training encouraged
Promote from within
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