Paid Social Marketing Manager (Remote Eligible - US)
At Dashlane we believe in leading with employee choice and respect peoples' different needs and preferences. Our interview process follows this same principle. In light of the ongoing pandemic, most people are currently choosing to interview remotely via Zoom. If you have different preferences, we welcome you to discuss them with us and we'll do our best to accommodate.
About Dashlane
Dashlane's mission is to make security simple for millions of organizations and their people. We empower businesses of every size to protect company and employee data while helping everyone easily log in to the accounts they need—anytime, anywhere.
Our global team with offices in Paris, New York, and Lisbon is united by a strong sense of community and passion for improving the digital experience. Over 15 million users and 20,000 businesses in 180 countries use Dashlane for a faster, simpler, and more secure internet.
The Role:
Dashlane is looking for a Paid Social Media Manager who will create a set of successful channel strategies, execute well-structured tests, roll out successful campaigns, and optimize performance over time against a clear set of performance goals. You will have the opportunity to build a social media strategy, run experiments, and scale up successful strategies across both our Global B2B and B2C Product.
This role can be either in person our New York office, or work remotely in the US. We offer relocation support.
At Dashlane you will:
- Define strategy, manage, and efficiently scale customer acquisition across Facebook, Instagram, Twitter, and other key paid social channels
- Traffic campaigns across a variety of social platforms, ensuring best practices are followed and campaigns are set up accurately
- Support the creation of testing and learning roadmaps, ongoing data analysis, and presenting results
- Collaborate with Creative and Brand to produce top-performing ads and brainstorm new testing concepts
- Work cross-functionally with global teams to develop, launch, and track high-impact integrated campaigns
- Contribute to other team projects and initiatives, remaining flexible and willing to contribute
- The position demands strong analytical, planning, and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize resonance with target audiences
Requirements:
- 3+ years of hand-on experience scaling paid social (Facebook, Twitter, etc)
We're Also Looking For:
- Additional experience with Instagram, Quora, TikTok, Pinterest, and other social channels
- Excellent analytical skills (Excel, Google Sheets) with incrementality testing experience
- Understanding of both pixel and mobile app measurement and tracking
- Experience with creative teams to consistently build and optimize creative
- Strong understanding of A/B testing methodologies
- Demonstrated ability to work well with a variety of stakeholders and team members across different projects
- Experience in other performance marketing channels
Diversity, Equity, Inclusion and Belonging at Dashlane:
As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs.
Your interview experience:
To know what to expect once you’ve sent your application, read about how we interview and hire at Dashlane in this blog article written by our Talent team. Feel free to browse our blog to find more information about our product and how we work.