About SmartAsset:

SmartAsset is an online destination for consumer-focused financial information and advice that powers SmartAdvisor, a national marketplace connecting consumers to financial advisors. Reaching approximately 75 million people each month (as of Sept. 2021) through its educational content and personalized calculators and tools, SmartAsset’s mission is to help people make smart financial decisions. 

Ranked on the Inc. 5000 and Deloitte Technology Fast 500™ lists of fastest growing companies in 2021, SmartAsset recently closed a $110 million Series D round, valuing the company at over $1 billion. SmartAsset was also named to Y Combinator's list of Top 100 Companies of all time and Forbes' list of America's Best Startup Employers in 2020. 

The PR team at SmartAsset secures a high-volume of media coverage that positions the company as an expert and thought-leader on consumer-related personal finance topics. The team supports the company’s brand-building efforts and SEO strategy by securing an ongoing stream of media coverage and backlinks. 

About You:

SmartAsset is looking for a Public Relations Manager to join our growing team. The responsibilities of the role include:

• Coordinate and collaborate with internal teams, including Editorial, Data and Design, to help produce unique, data-driven studies that focus on consumer-related personal finance and wealth management topics. 
• Identify relevant media contacts for outreach and establish ongoing relationships.
• Coordinate on proactive and reactive media relations activities. 
• Develop compelling pitch copy for each data-driven study and secure media coverage, from both national and local publications. 
• Coordinate and staff interviews with reporters, as well as prepare and brief spokesperson(s). 
• Follow the news cycle and secure media opportunities for relevant SmartAsset spokespersons.

The ideal candidate has:

• 2-4 years of public relations experience, either at an agency or in-house.
• Experience conducting ongoing media outreach (targeted and mass), including business, tech and consumer media.
• Strong writing skills, creating newsworthy pitch copy that ties into current events. A well-developed sense of narrative and an eye for news hooks that appeal to key reporters.
• Strong project management skills. The ability to manage multiple initiatives with different and evolving deadlines. 
• A love for the news media and an interest in personal finance and wealth management.
• A bachelor’s degree.
• Proficient in Google Suite (GMail, Sheets) and Microsoft Office (i.e. Excel, Word).
• Social media and basic SEO knowledge.

Perks:

• Virtual happy hours and team social activities
• Generous benefits package with cost of some medical and dental plans covered at 100%
• 401(k) plan with match that immediately vests
• Professional education reimbursement program
• Paid Parental Leave