Product Marketing Coordinator

| Hybrid
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About Foursquare:

Since our inception in 2009, Foursquare has been a leading force in changing how location information enriches our real-world and digital lives. As a location intelligence company, Foursquare is comprised of two well-known consumer apps, Foursquare and Swarm, as well as thriving media and enterprise products. Our B2B offerings include Places (for developers), Pinpoint and Attribution (for marketers), and Foursquare Analytics (for analysts, based on the world's largest foot traffic panel). With more than 200 people across our offices in New York, San Francisco, and in sales offices around the globe, we’re dedicated to our trailblazing mission—enriching consumer experiences and informing business decisions with location intelligence.

About the role:

Foursquare is looking for a Product Marketing Coordinator to support our growing team of Product Marketers who own positioning, messaging, marketing content and sales enablement for our Enterprise solutions. In this role, you will assist Product Marketers in their efforts to generate demand of our B2B products, and bring awareness to the Foursquare brand.

RESPONSIBILITIES

  • Draft and issue regular meeting recaps to cross-functional teams to ensure alignment and accountability
  • Develop competitive analyses, highlighting pricing and positioning, to impact key category launches
  • Coordinate the planning and execution of campaigns
  • Act as a liaison with internal departments (Creative, Performance, Product, Sales, etc) to ensure that all media and promotion plans are executed in a timely and efficient manner
  • Make ongoing updates to web channels including enterprise.foursquare.com and developer.foursquare.com
  • Be the owner of our internal Product newsletter
  • Provide support to the team on the execution of marketing plan activities, including customer awareness, content marketing, website, collateral, and testimonials
  • Update existing and develop new creative sales tools, marketing materials and sales training
  • Work with individual Product Marketing Managers to track objective and key result (OKR) metrics
  • Maintain and organize knowledge repository to enable content distribution across sales org

REQUIRED EXPERTISE:

  • 1-2 years B2B marketing experience
  • Proven ability to manage multiple projects in a fast paced environment
  • Ability to Get Stuff Done (GSD)
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Location

Our office is located in Flatiron, a central neighborhood in Manhattan with numerous trendy restaurants, shops, and workout studios!

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