Product Marketing Coordinator

| Greater NYC Area
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THE ROLE

Peloton’s App marketing team is seeking a Product Marketing Coordinator to join our growing team. The App marketing team oversees the full product and customer lifecycle for our app and associated digital subscription business. The Product Marketing coordinator will support the team in execution of seasonal campaigns, go-to-markets and CRM campaigns designed to help us grow members and retain them. This is an exciting opportunity for someone looking to start on a product marketing career path and be involved early in Peloton’s app experiences.

RESPONSIBILITIES

  • Assist with the development, delivery, roll-out and reporting of marketing initiatives that drive acquisition through owned, earned and paid media.
  • Oversee the production and execution of channel marketing campaigns (email, push, in-app campaigns, etc) and surveys
  • Coordinate the day-to-day relationship with agency partners and internal teams through the briefing, creative development, pre and post production process, delivery and optimization of marketing content.
  • Own and manage the creative asset library for the team, coordinating refreshes and share-outs as needed.
  • Support the team to deliver end-to-end projects, by helping to facilitate clear cross-functional communication, leading information sharing, managing timelines, coordinating meetings and day to day processes.

QUALIFICATIONS

  • Bachelor's degree plus 1-3 years of experience in marketing, media, or technology with experience building and deploying marketing messaging on a variety of channels. Experience with a subscription business is a plus
  • Highly organized and detail-oriented - can execute complex tasks flawlessly and with minimal oversight
  • Ability to understand and produce insights from campaign, engagement, and survey results
  • Strong communication and team skills
  • Analytical mindset and unparalleled attention to detail
  • Ability to create and adapt structures and formalize processes
  • Thrive in a fast-paced startup environment where flexibility and adaptability are key
  • An understanding of the digital marketing landscape, paid social platforms and formats, as well as earned media opportunities that help to drive growth goals

ABOUT PELOTON

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.

Headquartered in New York City, with offices, warehouses and retail showrooms in the US, UK and Canada, Peloton is changing the way people get fit. Peloton has been named to many prestigious industry lists, including Fast Company's Most Innovative Companies, CNBC's Disruptor 50, Crain's New York Business' Tech25 and Fast50, as well as TIME's Genius Companies. Visit www.onepeloton.com/careers to learn more about joining our team.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Culture
Eat lunch together
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from within
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