Product Marketing Manager, Associate at Bluevine (Greater NYC Area, NY)
About Bluevine
Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence.
As a dynamic company with massive potential, we’re backed by leading investors such as Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, and nearly 9 years of proven success. Since launching in 2013, we have grown exponentially, amassing over 400,000 customers across all 50 states and a global team of more than 500 people. Our passion is driven by purpose: to give small businesses the tools they need to succeed and we’re just getting started.
All of this begins with our team who are driven by collaboration, problem-solving, and learning and growing together. With a commitment to innovation and community impact, our mission is to help every small business—and every team member—thrive. Join us!
This is a hybrid role. At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline. #LI-Hybrid
WHAT YOU'LL DO:
- Manage GTM strategy and planning for your launches including framing the problem set, helping develop messaging, scoping and structuring execution plans and facilitating cross-functional working team meetings
- Own the GTM calendar identifying important launch moments, and developing and executing on GTM strategies that yield measurable results
- Partner with cross-functional teams to track product adoption and usage, identifying opportunities and implementing corresponding programs that meet customer needs or encourage specific behaviors
- Own NPS comment analysis delivering actionable insights for the product team
- Launch a Customer Advisory Board program managing communications, interviews, and insights synthesis
- Help conduct customer journey mapping to understand key friction points in the customer onboarding and retention processes
- Nurture a thriving relationship with the Product team where you are a key resource in strategic decisions, and together you are creating the best possible experience for our customers
WHAT WE LOOK FOR:
- 3+ years marketing experience in fintech or enterprise software industries with start-up experience preferred
- 2+ years of continuous experience in product marketing
- Genuine interest in and curiosity in helping small businesses succeed
- Ability to work in a changing environment and influence without authority
- Self-motivated to deliver excellence and optimize results
- Excellent project management and communication skills
- Experience with quantitative and qualitative research, managing external research agencies or executing studies and synthesizing insights in-house
- Experience leading product launches with measurable results while identifying and implementing GTM process optimization opportunities
- Bachelor's Degree required
EXTRA CREDIT:
- Alignment with Bluevine’s values
- Previous experience working in regulated environments
- Desire to build a career in FinTech
BENEFITS AND PERKS - for employees located in the US
- Excellent health coverage and life insurance benefits
- 401K with an immediate 3% company match
- PTO, Company Holidays, and Flexible Holidays
- Company-sponsored Mental Health Benefits, including 1:1 therapy
- Over $1,000 annually for a wellness benefit of your choice
- Monthly WFH stipend
- Generous, paid parental leave covering up to 16 weeks
- Access to financial coaches and education sessions
- Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance
- Monthly DoorDash credit
- Weekly catered lunches and fully stocked kitchen pantries
- Dog-friendly Redwood City, CA office
- Community-based volunteering opportunities
BENEFITS & PERKS - for employees located in Israel
- Excellent group health coverage and life insurance benefits
- Stock options
- Flexible hybrid work model
- Large Study Fund contribution
- Salary Benchmarks and Checkpoints
- Monthly meal card of TenBis or CiBus (your choice) with generous balance
- Free parking for cars, scooters, and bikes
- Free gym membership
- Company-sponsored Mental Health Benefits
- PTO, Company Holidays, and Flexible Holidays
- Community-based volunteering opportunities