Product Marketing Manager, Associate at Bluevine (Greater NYC Area, NY)

| Greater NYC Area | Hybrid
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About Bluevine

Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence. 

As a dynamic company with massive potential, we’re backed by leading investors such as Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, and nearly 9 years of proven success. Since launching in 2013, we have grown exponentially, amassing over 400,000 customers across all 50 states and a global team of more than 500 people. Our passion is driven by purpose: to give small businesses the tools they need to succeed and we’re just getting started. 

All of this begins with our team who are driven by collaboration, problem-solving, and learning and growing together. With a commitment to innovation and community impact, our mission is to help every small business—and every team member—thrive. Join us!

This is a hybrid roleAt Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline. #LI-Hybrid


  • Manage GTM strategy and planning for your launches including framing the problem set, helping develop messaging, scoping and structuring execution plans and facilitating cross-functional working team meetings
  • Own the GTM calendar identifying important launch moments, and developing and executing on GTM strategies that yield measurable results
  • Partner with cross-functional teams to track product adoption and usage, identifying opportunities and implementing corresponding programs that meet customer needs or encourage specific behaviors
  • Own NPS comment analysis delivering actionable insights for the product team 
  • Launch a Customer Advisory Board program managing communications, interviews, and insights synthesis  
  • Help conduct customer journey mapping to understand key friction points in the customer onboarding and retention processes 
  • Nurture a thriving relationship with the Product team where you are a key resource in strategic decisions, and together you are creating the best possible experience for our customers


  • 3+ years marketing experience in fintech or enterprise software industries with start-up experience preferred 
  • 2+ years of continuous experience in product marketing
  • Genuine interest in and curiosity in helping small businesses succeed
  • Ability to work in a changing environment and influence without authority
  • Self-motivated to deliver excellence and optimize results
  • Excellent project management and communication skills 
  • Experience with quantitative and qualitative research, managing external research agencies or executing studies and synthesizing insights in-house
  • Experience leading product launches with measurable results while identifying and implementing GTM process optimization opportunities
  • Bachelor's Degree required


  • Alignment with Bluevine’s values
  • Previous experience working in regulated environments
  • Desire to build a career in FinTech

BENEFITS AND PERKS - for employees located in the US

  • Excellent health coverage and life insurance benefits
  • 401K with an immediate 3% company match 
  • PTO, Company Holidays, and Flexible Holidays
  • Company-sponsored Mental Health Benefits, including 1:1 therapy
  • Over $1,000 annually for a wellness benefit of your choice
  • Monthly WFH stipend
  • Generous, paid parental leave covering up to 16 weeks
  • Access to financial coaches and education sessions
  • Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance
  • Monthly DoorDash credit
  • Weekly catered lunches and fully stocked kitchen pantries
  • Dog-friendly Redwood City, CA office
  • Community-based volunteering opportunities 

BENEFITS & PERKS - for employees located in Israel 

  • Excellent group health coverage and life insurance benefits
  • Stock options
  • Flexible hybrid work model
  • Large Study Fund contribution
  • Salary Benchmarks and Checkpoints 
  • Monthly meal card of TenBis or CiBus (your choice) with generous balance
  • Free parking for cars, scooters, and bikes
  • Free gym membership
  • Company-sponsored Mental Health Benefits
  • PTO, Company Holidays, and Flexible Holidays
  • Community-based volunteering opportunities
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Our office is based in the heart of downtown Jersey City, overlooking the Hudson, and a simple walk away from multiple PATH stations and the Light Rail. The area includes many delicious dining locations, both small businesses and recognizable national chains.

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