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We empower small businesses with innovative banking designed for them.
Jersey City, NJ

Product Marketing Manager, Associate at Bluevine (Greater NYC Area, NY)

| Greater NYC Area | Hybrid
Sorry, this job was removed at 11:27 a.m. (EST) on Tuesday, October 18, 2022
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About Bluevine

Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence. 

As a dynamic company with massive potential, we’re backed by leading investors such as Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, and nearly 9 years of proven success. Since launching in 2013, we have grown exponentially, amassing over 400,000 customers across all 50 states and a global team of more than 500 people. Our passion is driven by purpose: to give small businesses the tools they need to succeed and we’re just getting started. 

All of this begins with our team who are driven by collaboration, problem-solving, and learning and growing together. With a commitment to innovation and community impact, our mission is to help every small business—and every team member—thrive. Join us!

This is a hybrid roleAt Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline. #LI-Hybrid


  • Manage GTM strategy and planning for your launches including framing the problem set, helping develop messaging, scoping and structuring execution plans and facilitating cross-functional working team meetings
  • Own the GTM calendar identifying important launch moments, and developing and executing on GTM strategies that yield measurable results
  • Partner with cross-functional teams to track product adoption and usage, identifying opportunities and implementing corresponding programs that meet customer needs or encourage specific behaviors
  • Own NPS comment analysis delivering actionable insights for the product team 
  • Launch a Customer Advisory Board program managing communications, interviews, and insights synthesis  
  • Help conduct customer journey mapping to understand key friction points in the customer onboarding and retention processes 
  • Nurture a thriving relationship with the Product team where you are a key resource in strategic decisions, and together you are creating the best possible experience for our customers


  • 3+ years marketing experience in fintech or enterprise software industries with start-up experience preferred 
  • 2+ years of continuous experience in product marketing
  • Genuine interest in and curiosity in helping small businesses succeed
  • Ability to work in a changing environment and influence without authority
  • Self-motivated to deliver excellence and optimize results
  • Excellent project management and communication skills 
  • Experience with quantitative and qualitative research, managing external research agencies or executing studies and synthesizing insights in-house
  • Experience leading product launches with measurable results while identifying and implementing GTM process optimization opportunities
  • Bachelor's Degree required


  • Alignment with Bluevine’s values
  • Previous experience working in regulated environments
  • Desire to build a career in FinTech

BENEFITS AND PERKS - for employees located in the US

  • Excellent health coverage and life insurance benefits
  • 401K with an immediate 3% company match 
  • PTO, Company Holidays, and Flexible Holidays
  • Company-sponsored Mental Health Benefits, including 1:1 therapy
  • Over $1,000 annually for a wellness benefit of your choice
  • Monthly WFH stipend
  • Generous, paid parental leave covering up to 16 weeks
  • Access to financial coaches and education sessions
  • Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance
  • Monthly DoorDash credit
  • Weekly catered lunches and fully stocked kitchen pantries
  • Dog-friendly Redwood City, CA office
  • Community-based volunteering opportunities 

BENEFITS & PERKS - for employees located in Israel 

  • Excellent group health coverage and life insurance benefits
  • Stock options
  • Flexible hybrid work model
  • Large Study Fund contribution
  • Salary Benchmarks and Checkpoints 
  • Monthly meal card of TenBis or CiBus (your choice) with generous balance
  • Free parking for cars, scooters, and bikes
  • Free gym membership
  • Company-sponsored Mental Health Benefits
  • PTO, Company Holidays, and Flexible Holidays
  • Community-based volunteering opportunities
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Where we are

Our office is based in the heart of downtown Jersey City, overlooking the Hudson, and a simple walk away from multiple PATH stations and the Light Rail. The area includes many delicious dining locations, both small businesses and recognizable national chains.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • FlutterLanguages
    • DjangoFrameworks
    • Node.jsFrameworks
    • Vue.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google CloudServices
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AdobeDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • DocuSignCRM
    • HubSpotCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • Google SuiteLead Gen
    • PynLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • DocuSignCollaboration
    • AsanaProject Management
    • TrelloProject Management

What are Bluevine Perks + Benefits

Bluevine Benefits Overview

Over $1,000 annually for a wellness benefit of your choice
Monthly DoorDash Stipend
PTO, Company Holiday, and Flexible Holidays
Excellent health coverage and life insurance benefits
Generous, paid parental leave covering up to 16 weeks
401K with an immediate 3% company match
Access to financial coaches
Company-sponsored Mental Health Benefits, including 1:1 therapy
Community-based volunteering opportunities
Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance
Weekly catered lunches and fully stocked kitchen pantries
Dog-friendly HQ

Volunteer in local community
Annual BlueVine Cares Week where each respective office participates in a week-long volunteer initiative to help our communities through Food Drives, Local Beach Cleanup, Reading to Children, etc.
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Our vision is to ensure that everyone feels like they truly belong and require that each new hire participates in a robust digital Unconscious Bias training as they begin their journey at Bluevine.
Diversity manifesto
Diversity Employee Resource Groups
We are currently launching an employee-led program called "Bluevine Voices" which focuses on elevating and supporting all of our diverse communities across Bluevine.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Paid industry certifications

An Insider's view of Bluevine

How would you describe the company’s work-life balance?

The company’s work life balance is the best I ever experienced. Being in a leadership role for most of my financial career, this is the very 1st company I’ve worked for that values family, self-care, and time off. I’m so elated how much our staff is encouraged to separate work and home life.


Manager, Banking Support

What projects are you most excited about?

It is an exceptionally exciting, growth filled time at Bluevine. I am proud to be leading my team, focusing on large projects to help Bluevine scale. Currently, we are working on transitioning our MDM softwares to provide for better endpoint management and security, while making distribution and deployment of hardware easier and automated.


IT Manager

How does the company support your career growth?

Bluevine truly embodies their values when it comes to professional & personal growth and progression. I have always been encouraged to use my voice to make a difference, expand my knowledge in all things technical and above all create a safe and welcoming work space where I can truly be myself and feel valued while making a difference.


Collections Associate

What unique initiatives do you have that encourage innovation?

Our External Applications Group builds the products and solutions that onboard new customers and bring more value to existing ones. The team is working on enhancing the product suite for lending and banking products, and one of the biggest challenges we are tackling is re-writing the BlueVine mobile app from scratch in Native technology.


Director, External Applications

What's the biggest problem your team is solving?

We ask ourselves everyday, What data do we need to make this decision? Too often, we rely on the data at hand and ignore the need to seek more data to complete the picture. That is where my team has the power to introduce new data into the Bluevine ecosystem to democratizing the access to data. Doing so, we solve the problems of poor data quality!


Manager, Business Intelligence

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