Peloton
Peloton is the leading interactive fitness platform globally, with a passionate community of over 6.9 million Members.
New York , NY
Hybrid

Product Marketing Manager

Sorry, this job was removed at 12:17 p.m. (EST) on Monday, September 16, 2019
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THE ROLE

Peloton is looking for a talented and seasoned Product Marketing Manager to drive key business and engagement metrics on our app platforms. Bring your customer-centric lens across the organization to drive more nuanced understanding of our competitors and customers, inform roadmap discussions, develop new feature positioning, launch new features and deepen customer engagement. This is an exciting opportunity for someone looking to be strategic and to craft meaningful product and customer experiences for Peloton’s iOS and Android apps.

RESPONSIBILITIES

  • Develop and share actionable member insights and personas based on quantitative (engagement) and qualitative (surveys, focus groups) research to further understand consumer behavior throughout the end-to-end customer journey. Integrate customer insights into product strategy and roadmaps with a strategic and analytical approach.
  • Document and share the competitive landscape for fitness apps across key stakeholders (including Research, Product, Analytics, and Marketing)
  • Lead go-to-market launch planning with clear messaging and positioning for new features or benefits, ensuring that messaging is consistent across channels to ensure successful, integrated launches for new product features to improve awareness, adoption, and engagement
  • Develop and implement winning strategies to maximize customer retention through product experience
  • Manage test & learn lifecycle marketing campaigns in various points of customer journey (i.e. acquisition, onboarding, engagement, loyalty and winback) based on member insights.
  • Work closely with Product Marketing Coordinator and cross-functional leads to develop channel plans and testing strategies to maximize learnings from each campaign rollout (i.e. multiple creative variants, campaign rollout by customer segment, holdout groups per campaign, etc).
  • Conduct project post-mortems to review performance results, feedback from cross-teams and learnings for future campaigns and marketing programs.
  • Not afraid to roll up sleeves and occasionally code emails, adjust images, size images, program administrative pages, etc.
  • Can attend meetings and represent departmental interests independently.

QUALIFICATIONS

  • 5+ years of relevant experience
  • Has a sophisticated understanding of B2C subscription services/products including drivers of conversion, engagement and churn
  • Strong communication and project management skills; ability to successfully work and collaborate with cross-departmental teams
  • Hands-on experience managing product/feature launches as well as lifecycle marketing campaigns (i.e. acquisition, onboarding, engagement/retention, loyalty and winback), from asset creation through to campaign launch and analysis. Experience with CRM and CDP platforms such as Oracle, Salesforce, Braze, Simon Data, etc
  • Experience with both qualitative and quantitative customer research
  • Experience working collaboratively with technical teams like Product, Engineering and Analytics.
  • Comfortable acquiring and interpreting raw data and converting into actionable insights/recommendations. Fluency in tools such as Excel, Powerpoint, Amplitude, Looker, and intermediate in SQL
  • Excellent copywriting skills with the ability to convey complex ideas with simple and easy to understand language
  • Must be self organized, self directed and can prioritize daily tasks

ABOUT PELOTON

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.

Headquartered in New York City, with offices, warehouses and retail showrooms in the US, UK and Canada, Peloton is changing the way people get fit. Peloton has been named to many prestigious industry lists, including Fast Company's Most Innovative Companies, CNBC's Disruptor 50, Crain's New York Business' Tech25 and Fast50, as well as TIME's Genius Companies. Visit www.onepeloton.com/careers to learn more about joining our team.

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What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture
Volunteer in local community
Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.
Partners with nonprofits
Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Remote work program
Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Peloton employees can contribute up to $2750 annually to their FSA.
Disability insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental insurance
Peloton's dental plan covers up to $3000 of expenses.
Vision insurance
Health insurance
Peloton covers up to 90% of premiums for high deductible health plans.
Life insurance
Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.
Pet insurance
Pet insurance is a voluntary employee-paid benefit.
Wellness programs
Team workouts
Peloton team members have free access to the Peloton digital product and can take workouts anytime!
Mental health benefits
Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.
Financial & Retirement
401(K)
In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.
401(K) matching
Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company equity
Employee stock purchase plan
Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.
Child Care & Parental Leave Benefits
Childcare benefits
Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.
Generous parental leave
Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.
Family medical leave
Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.
Adoption Assistance
Peloton reimburses for eligible adoption expenses and 18 week of paid leave.
Vacation & Time Off Benefits
Generous PTO
Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.
Paid volunteer time
Peloton employees receive 16 hours per year of paid volunteer time.
Paid holidays
Paid sick days
Team Members receive 48 hours of sick time up front.
Office Perks
Commuter benefits
Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Peloton hosts happy hours in our NYC Penthouse on occasion.
Recreational clubs
Relocation assistance
Peloton offers a comprehensive relocation policy for employees relocating.
Fitness stipend
Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.
Home-office stipend for remote employees
During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.
Onsite gym
Professional Development Benefits
Tuition reimbursement
Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.
Promote from within
Continuing education stipend
Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.

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