Product Marketing Manager at Prove (Formerly Payfone)

Sorry, this job was removed at 11:33 a.m. (EST) on Thursday, February 4, 2021
Find out who's hiring in NYC.
See all Marketing jobs in NYC
About Prove 
Prove is the modern platform for continuous identity authentication and is used by over 1,000 enterprises and 500 financial institutions including 9 of the top 10 U.S. banks. Prove’s cloud solutions and mobile intelligence -driven APIs can be easily orchestrated to increase Approve Rates to over 90%, enabling companies to authenticate customer identities accurately, effortlessly, and privately, while mitigating fraud. Prove’s solutions are available in 195 countries. For the latest updates from Prove, follow us on LinkedIn. 
As we continue to scale our company, we are looking for people who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly and make intelligent decisions. The work is challenging and requires not only smarts, but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.
Prove has big plans; we’re excited and optimistic about the future. If this sounds like a career for you – come check us out.
The Product Marketer will be part of the Marketing organization. As Product Marketer, you will provide all product marketing support and materials for the entire Prove product portfolio to sales and business development teams, across different market segments and to external parties such as prospects, partners and analysts. You will work closely with the respective Product Manager(s) to maximize product revenue growth through effectively distilling value propositions from product features. The focus will be on creating innovative product positioning, messaging, buyer persona profiles, key benefits and understanding the detailed reasons behind wins and losses. You must enjoy spending time in the market to understand customer needs and pain points and finding/communicating innovative solutions for the broader market.
Your work creating effective messaging and communicating value propositions will help everyone understand the product positioning, key benefits and target markets. You will also serve as the external evangelist for product offerings, supporting sales growth with presentations and demos for the direct and indirect sales channels and key customers. You will also enable the sales organization with the appropriate training and sales tools/collateral.
The successful Product Marketer will assume full responsibility of understanding the competitive landscape, will strengthen our brand and work with the sales team and our clients to further define feature requests and grow sales.

What You Are Accountable For

  • Working closely with Product and Sales to ensure an understanding of priorities and high-level requirements regarding roadmap and client needs, including client launch plans
  • Responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers
  • Managing sales enablement programs to support sales and marketing alignment and ensure client facing teams have appropriate resources, collateral, case studies and sales presentations
  • Supporting go to market initiatives by providing industry specific content and messaging
  • Communicating product value propositions and effective sales support and create client engagement materials.
  • Collaborating on an overall vision by working with cross-functional teams to prioritize enhancements based on priority and company goals
  • Translating technical details into benefits for the user
  • Staying abreast of industry and competitive offerings
  • Working with Sales and Marketing to ensure product line is publicized to target client base
  • Performing other duties as assigned

What We Require

  • 5-7 years' experience in Product Marketing with complex, B2B software
  • Must be a do-er with a desire to work in a fast-paced environment
  • Bachelor’s degree or equivalent work experience
  • Excellent PowerPoint skills
  • Self-starter with the ability to learn new technologies
  • Experience in a high-growth tech startup growing from $50m to $200m in ARR
  • Experience creating & delivering Product Marketing support and materials within the Identity domain is a plus
  • Promoting, maintaining and enhancing our cultural values of humility, passion, inclusion and leadership
  • Exhibiting a strong passion for learning our products and markets through in-house and external training

This position description should not be considered the final description of the position. It should be assumed that we would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions.
Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • AsteriskLanguages
    • LuigiLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • SpringFrameworks
    • AsteriskFrameworks
    • MySQLDatabases
    • Dynamo DBDatabases
    • SalesforceCRM


Our teams are currently working remotely at the moment for both our Denver and New York locations.

An Insider's view of Prove (Formerly Payfone)

How does your team reward individual success?

When a team member does well, she/he is given even more responsibility and opportunities to demonstrate leadership. We also share success stories with the wider team over Slack and toast to wins in virtual happy hours.


Director of Product Management

What does your typical day look like?

I am responsible for overseeing and coordinating the candidate experience concentrated particularly on the sales and business development departments. This includes making sure we make the candidate experience as seamless as possible by scheduling and being a vessel of unequivocal communication during their interviewing process.


Talent Aquistion Coordinator

What are some things you learned at the company?

I've learned how to ask for help, take risks, and lead with confidence. Prove's culture has given me the space to be creative and able to chart my own path.


Product Marketing Manager

How do you empower your team to be more creative?

I conduct weekly one-on-ones with everyone on my team. I always ask about how we can be more effective as a team/organization. I want them to feel that they have a voice and input in how we can be efficient.


Vice President of Sales

What makes someone successful on your team?

Success in the Revenue organization starts with an insatiable pursuit of knowledge to truly understand our customer's specific goals and the obstacles to exceeding those goals. Our path to success is our customer’s success, if we don’t start with seeking an understanding of walking in their shoes, we’ve missed an opportunity to be a valued partner.


Chief Revenue Officer

What are Prove (Formerly Payfone) Perks + Benefits

Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
More Jobs at Prove (Formerly Payfone)7 open jobs
All Jobs
HR + Recruiting