Codecademy
New York, NY
Remote

Product Marketing Manager

| Greater NYC Area | Remote
Apply now
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Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to JavaScript and everything in between. Our learners have gone on to start companies, new jobs, and new lives thanks to what they’ve learned with Codecademy, and we’re thrilled to take that impact to the next level.

Codecademy was started in 2011 by two college students in a dorm room at Columbia that were frustrated by the huge gap between education and employment. Almost a decade later, we are a growing, diverse team of 100+ headquartered in SoHo, NYC. We’ve raised over $85M in venture capital funding from top investors including Union Square Ventures, Kleiner Perkins, Naspers, Y Combinator, and more.

If you want to help build a business that impacts tens of millions of people each year and helps them lead better lives, join us!

We’re seeking an experienced Product Marketing Manager to own our new user experience and nurture strategy. The ideal candidate has an analytical nature, passion for understanding user behavior, and a knack for creating compelling narratives. Reporting to the head of Product Marketing, you will lead the positioning and go-to-market strategies that help users engage with our products, develop habits, and become more committed learners. You’ll also use your analytical skills and creativity to help execute multi-channel campaigns that drive acquisition and elevate the Codecademy brand. While the role will initially be focused on engagement and lifecycle efforts, it also provides a unique opportunity to support new long-term strategic projects, including international GTM strategy and audience expansion efforts.

What You’ll Do: 
  • Own the go-to-market launch planning to ensure successful launches for new and existing products and features.
  • Work with channel marketers, creative, and sales to build and optimize onboarding, engagement, and adoption programs that include measurable goals and outcomes.
  • Partner with Product and Content to oversee the execution of content that can help nurture users and drive engagement and trial.
  • Refine our personas and partner with Data Science and Product to identify segmentation criteria that allow us to connect our marketing efforts to our personas.
  • Conduct and synthesize user research, competitive research, and industry and market trends.
  • Collaborate with the Acquisition and Conversion Product Managers to articulate the user journey and identify key user insights to focus the product roadmap on the largest business opportunities.
  • Work with our Project Manager to manage campaign processes and timelines and develop processes that help business and marketing collaborate more effectively.
  • Monitor, analyze, and optimize marketing campaigns to achieve goals. This includes real-time monitoring as well as longer-term reviews to gauge how leads are maturing through the funnel.
  • Utilize best practices, campaign analysis tools, and hypothesis testing to continually improve campaign performance. Communicate results and learnings with all stakeholders.
What You’ll Need:
  • 4-6 years of product marketing or integrated marketing experience; some experience in consumer technology preferred.
  • Experience leading the strategy and execution of integrated marketing campaigns and product launches.
  • Experience articulating the essence of products and the value they create. You can develop strong product positioning and messaging hierarchy and work with partner teams to infuse into a holistic marketing and content strategy plan.
  • A knack for finding creative, fresh ways to explain traditional ideas. Passionate storyteller with strong writing skills and the ability to distill complex ideas into simple concepts.
  • Strong empathy for the end user. Obsession with understanding user problems and needs. Experience developing personas and audience targeting strategies.
  • Strong analytical skills, including familiarity and understanding of Google Analytics, Looker, or similar tools.
  • Experience doing qualitative and quantitative user research and documenting and evangelizing user insights across the company.
  • Ability to independently drive multiple projects at a time, meet tight deadlines, and push projects further than expected.
  • Extremely strong communication and interpersonal skills, and ability to work cross-functionally with a variety of partners.
What Will Make You Stand Out: 
  • International experience strongly preferred
  • SQL or other data analytics experience to complement analytics tools experience
  • Experience launching a new product line or major business initiative from the ground up.
  • Experience working in high-growth, start-up environments.
  • Previous subscription, SaaS, or edtech experience. 
  • Interest in coding or passion for empowering others through coding education.

At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of users with our product and in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- and works to create an inclusive workplace where people of all backgrounds and beliefs are empowered to better their futures.  


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Where we are

575 Broadway, New York, NY 10012

Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
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What are Codecademy Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Jobs at Codecademy
41

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Design + UX
Dev + Engineer
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Content
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Manager, Strategy & Special Projects

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We are NYC based but remote friendly! Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects, and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to JavaScript and everything in between. Our learners have gone on to start companies, new jobs, and new lives

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Subject Matter Expert : Intro to DevOps

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What You'll Do Work with a Curriculum Developer to create and refine a high-level syllabus for Introduction to DevOps Create an end-to-end project outline for learners that includes all of the relevant skills and learning outcomes that will be taught within the course  Review the lessons, quizzes, projects, and other content items that other members of the Curriculum team create as we turn that syllabus into reality Provide complex technical and pedagogical insights in such a way that other team members—and, ultimately, Codecademy learners—can understand

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The Chief of Staff will report to the CEO and serve an instrumental role in helping Codecademy and its CEO achieve their goals. This role has a broad remit for a self-starter and natural problem solver who is an expert in organizational dynamics and is at ease in ambiguity. Successful candidates will meld their EQ, humility, business acumen, and structured strategic thinking to provide leverage to the CEO and executive team in order to grow the business. This job’s working habits mirror those of the CEO: you should expect to feel like an owner in the business and work closely with the CEO, oftentimes off-hours if required. We are excited to add to our excellent team with this strategic hire. 

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Product Manager

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Codecademy
Greater NYC Area
2 weeks ago
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Senior Backend Engineer: Reach Team

Codecademy
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Senior DevOps Engineer

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Senior Data Engineer

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2 weeks ago
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Product Marketing Manager

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2 weeks ago
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Curriculum Developer: Web Development

Codecademy
Greater NYC Area
2 weeks ago
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Design Manager

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2 weeks ago
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Events Coordinator

Codecademy
Greater NYC Area
2 weeks ago
Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to JavaScript and everything in between. Our learners have gone on to start companies, new jobs, and new lives thanks to what they’ve learned with

UX Researcher

Codecademy
Greater NYC Area
2 weeks ago
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Data Scientist, Machine Learning

Codecademy
Greater NYC Area
2 weeks ago
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Senior Data Scientist, Machine Learning

Codecademy
Greater NYC Area
2 weeks ago
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Senior Frontend Engineer: Codecademy for Business

Codecademy
Greater NYC Area
3 weeks ago
Implement the features and user experiences that power Codecademy’s web application like our interactive learning environment or user facing dashboards. Architect efficient and reusable front-end systems that drive complex web applications. Collaborate closely with our Curriculum, Data Science, Design, Marketing, and Product teams to build an engaging user experience for our learners.

Senior Backend Engineer: Growth

Codecademy
Greater NYC Area
3 weeks ago
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Senior Backend Engineer: Learner Experience Team

Codecademy
Greater NYC Area
3 weeks ago
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Senior Backend Engineer: Acquisition Team

Codecademy
Greater NYC Area
3 weeks ago
This team is focused on attracting new learners to Codecademy and enrolling them in the right learning experience within our products. The team helps grow our business by understanding our learners and using this information to make our Pro product more appealing.  We work on projects like our product experimentation framework, finding new ways of acquiring users, and shipping experiments to improve our user experience. 

Senior Curriculum Developer: Data Engineering

Codecademy
Greater NYC Area
3 weeks ago
We are NYC based but remote friendly! Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives