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Hinge
New York, NY
Hybrid

Product Marketing Strategist (Greater NYC Area, NY)

| Greater NYC Area | Hybrid
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Hinge is looking for an experienced Product Marketing Strategist to join our marketing team, reporting into the Director of Brand Strategy. 

In this role, you will help define how we market our always-evolving feature set and how we launch new products in innovative and creative ways. We are looking for a creative and strategic thinker with demonstrated experience crafting product positioning and go-to market plans, as well as overseeing the implementation of those strategies through exceptional, cross-functional collaboration.

Responsibilities

  • Lead product positioning of new features by developing compelling value props, messaging frameworks, and naming recommendations
  • Partner with marketing strategy & analytics to develop multi-channel, go-to-market strategies that drive awareness and adoption of new and existing features
  • Partner with product and marketing teams to align on compelling, channel-specific briefs that ensure successful execution of strategy (e.g., lifecycle, PR, influencer marketing, paid media)
  • Identify and share sticky insights from audience, competitive, and cultural research that can inform product and marketing strategies
  • Partner with the Product Research team to cultivate a deep understanding of our audiences and clearly articulate who the target user is throughout product development
  • Define a product marketing roadmap that outlines marketing initiatives against product launches 
  • Work closely with monetization team to develop marketing efforts that promote our subscription services and a la carte offerings
  • Closely monitor product marketing campaign results and proactively share learnings with leadership
  • Oversee strategy for app-store tests and optimization efforts

What We're Looking For:

  • 4+ years of product marketing experience. Experience in a B2C, subscription-based business is a plus. 
  • Proven track record of building and managing large product marketing campaigns across owned and paid marketing channels. 
  • You’re a strategist at heart and have a real passion for making informed decisions, grounded in audience, competitive, and/or cultural insights. 
  • You know how to work autonomously and self-manage across multiple different projects at a time, all while keeping track of the details in each. 
  • You’re highly collaborative and love to push creativity and innovation into all of your work.
  • You get excited by the idea of managing complex projects, building processes, and creating alignment across many teams and stakeholders.
  • You have strong copywriting chops and are able to express complicated ideas into everyday language.

The salary range for this position is $125,000 - $155,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York City. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Our Company:
Hinge is the dating app designed to be deleted. In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and going on dates. Hinge is on a mission to change that by designing the most effective app experience. On Hinge, there are no rules, timers, or games. Instead, you’ll have unique conversations over the text, photos, and audio you’ve shared on your profile. And it’s resonating with daters. Hinge was the fastest-growing dating app in the US, UK, Canada and Australia in 2019 and 2020.

Our Culture:
- Authenticity: Share your genuine thoughts and opinions directly. 
- Courage: Invite and deeply consider challenges and criticism.
- Empathy: Be empathetic, communitarian and trustworthy. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Where we are

Our office is located in the beautiful Meatpacking district. We're right next door to the Whitney Museum of American Art and the High Line and steps away from Chelsea Market. You'll not only fall in love with us, but with our office.

Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • DockerFrameworks
    • KubernetesFrameworks
    • SparkFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google CloudServices
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • MondayManagement
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What are Hinge Perks + Benefits

Hinge Benefits Overview

We have a generous benefits package thanks to being a part of the larger Match Group, but we run out of our very own HQ in the Meatpacking District. A lot of thought and resources go into providing an enjoyable and rewarding experience at Hinge.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hinge has Employee Resource Groups (ERGs) that celebrate and champion everyone. Some ERGs include LGBTQIA+, [email protected], Women of Color, Vibras, and Parents (+ many more).
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our employees can contribute up to $3,500 pre-taxed dollars for individual plans and $7,000 pre-taxed dollars for Family plans on annual basis.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Our liife insurance is equal to 1.5 times an employee's annual salary.
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Hinge provides employees with a 401(k) matching plan managed by Schwab. We match 100% of contributions up to 10% of an employee's annual gross pay.
Company Equity
Hinge offers employees SARs that vest 50% after 2 years and 100% after 3 years. Once vested, these SARs can be liquidated or converted into Match Group stock (MTCH, Nasdaq).
Employee Stock Purchase Plan
Performance Bonus
Hinge offers each employee an annual performance bonus at up 10% of your salary based on company performance.
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
We provide employees with a flexible working schedule that includes Summer Fridays and a hybrid work environment.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Hinge offers 20 PTO days, 18 holidays, 2 flex holidays, and 10 wellness days to all full-time employees.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
We offer pre-tax commuter benefits for all employees
Company Outings
Free Daily Meals
In-office employees can take advantage of catered lunch Monday-Thursday.
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
We enjoy lunch together on Wednesday every week. During those Wednesday Lunches a member of the team hosts a lunch and learn featuring a new team member, department tutorial, new projects or AMAs.
Promote from within
Mentorship program
Continuing Education stipend
Get a $3,000 annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 204,000 courses
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Hinge also offers employees a Monthly Date Stipend. All employees receive a $100 monthly date stipend to go on great dates and build relationships with their partners, friends, and families. Employees try out new date spots, review them, and then share the reviews with Hinge members for date inspiration.

An Insider's view of Hinge

How would you describe the company’s work-life balance?

Hinge understands that employees are able to bring our best selves to work when we’re able to make time for our personal lives. The motto here is “work hard, rest hard." When you’re at work, you show up rested and present. And when you’re on vacation, we want you to unplug and really take in your downtime.

Michelle

Designer

How do you collaborate with other teams in the company?

In-person communication and collaboration have been central to keeping our team small and efficient, as well as being able to accommodate a massive scale in a short amount of time. Keeping everyone under one roof has led us to develop ideas through a reliable, data-oriented process. Best of all, feedback isn’t just appreciated; it’s encouraged!

Saul

Engineering Manager, iOS

How has your career grown since starting at the company?

As a direct result of Hinge's culture of empowerment and continuous learning, I was given the opportunity to transition from customer service associate to operations. I’ve learned volumes, and look forward to continuing to build out my knowledge base and skill set to achieve even more with Hinge.

Lucia

Chief Community Officer

What are some social events your company does?

We're about authentic connections, not just alcohol. Events have included a slumber party, an escape room, a party in which we had 12-15 puppies, competitive field days, and more. We plan an event for each new hire that showcases their unique personality.

Jamel

DEI Manager

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