Overview

As Retention Marketing Manager, you’re responsible for developing, executing, and managing lifecycle and retention marketing efforts.

Location

This role will be located at The Sill’s headquarters in New York City.

Reporting

This role reports to the Director of Growth Marketing. 

Role Description

As the Retention Marketing Manager, your main responsibility is to develop and execute a comprehensive lifecycle marketing strategy across our CRM channels (email, SMS and new channel opportunities). You will develop a marketing strategy that communicates The Sill’s brand value proposition, product assortment, and purchase occasions effectively. You will have a firm understanding of the customer journey and will optimize communications to engage our customers across several touchpoints by delivering valuable and relevant content. Your goal is to drive our customers back to The Sill in an effort to increase repeat purchase rate, LTV and ultimately, customer loyalty.

Areas of Responsibility

• Design a lifecycle touchpoint strategy dedicated to increasing customer lifetime value, retention, and brand engagement across multiple channels (email,  SMS, new opportunities)
• Develop segmentation strategies based on data that enhance how we connect with customers
• Build customer engagement across CRM channels with relevant, timely, and targeted communications that are enriched by the brand’s value proposition
• Leverage both your brand-building and analytics expertise to monetize all CRM touchpoints in an on-brand way

To do this, you will:

• Create The Sill’s go-forward retention marketing roadmap in partnership with The Sill’s Director of Growth Marketing
• Partner with Brand, Creative and Merchandising to create full funnel campaigns, blending creativity and analytical skills to take a results-oriented, metrics-driven approach to campaign management
• Maintain a quarterly campaign calendar detailing communications programmed across CRM channels (i.e. email, SMS) that supports business needs balancing brand initiatives, product news, promotions, company announcements, educational content, local retail and community events
• Produce, lead the strategy, and report on results for our Email Marketing program, encompassing the marketing campaigns, transactional, and lifecycle email programs
• Identify A/B testing opportunities for our email template and content strategy; optimize based off of results
• Build and maintain retention channel performance reports and dashboards
• Analyze programs for churn, engagement, LTV, and repeat purchase rate to help inform overall program strategy; share insights with cross functional stakeholders
• Partner with Engineering to scope projects such as onsite data capture and on-site consumer engagement tools that guide consumers through the consideration set and to purchase

Qualifications & Key Traits

• BS in Marketing, Communications, or related is preferred
• 5+years experience in an eCommerce performance-based marketing role, including campaign strategy/development, messaging, customer segmentation, lifecycle optimization, deliverability, and AB/multivariate experience specifically in the DTC space. 
• Comfortable using Google Analytics, Business Intelligence Tools, Email Creation/HTML, Email Platforms such as SailThru/Klaviyo/MailChimp, Customer Data Platforms (Segmentation).
• You have an entrepreneurial spirit and crave a fast-paced environment where you can innovate and help build a disruptive business.
• You are a quantitative thinker who makes decisions based on data, and you have hands-on experience sourcing data for consumer insights to inform campaigns.
• You are a proven leader with exceptional project management skills 
• You are capable and willing to execute both strategically and tactically, and easily transition between macro- and micro-level thoughts, while managing multiple projects simultaneously.
• You are comfortable with self-direction and ambiguity, as well as being adaptable and willing to take on additional responsibility as necessary.
• You have a strong presence and can effectively communicate with cross-functional partners.
• You have the ability to clearly articulate and present ideas both in written and oral presentations.

Benefits

• Company contribution to medical and dental 
• Company paid short term disability 
• Company paid life insurance 
• Unlimited discretionary time off 
• Company paid parental leave 
• Access to vision, 401k, long term disability and discounted gym memberships 
• Access to commuter benefits, HSA and other tax advantages 
• Company cell phone or stipend provided 
• Yearly stipend for Learning & Development opportunities

About The Sill

The Sill is the first digitally native, direct-to-consumer plant brand. Our mission is to bridge the gap between people and plants, because Plants Make People Happy. Founded in 2012, The Sill is Series A funded and headquartered in New York City’s Seaport District. We ship potted plants nationwide from TheSill.com and have planted The Sill brick-and-mortar stores in New York City, Los Angeles, and San Francisco. Learn more at www.thesill.com.

Our Core Values

1. CUSTOMER HAPPINESS why we exist
   • We place the quality of the customer experience at the core of all we do. 
   • We act in the service of our promise: Plants Make People Happy.
2. ALWAYS A STARTUP even when we get big
   • We are excited to tackle big problems and change the world. 
   • We lead before we follow. 
   • We pride ourselves on achieving a lot with a little. 
   • We are optimistic, and have a can-do attitude. 
   • We are committed to the brand vision.
3. GROWTH just like our plant.
   • We are individually focused on learning and leveling up. 
   • We seek out feedback and expect radical candor.
   • We take risks and we’re not afraid to invent, innovate, or flat out fail*. 
   • We are open minded and welcome diversity — of people and ideas. 
   • And when the time is right, we give away our legos.                                                                                *so long as we learn from the experience
4. TEAM BEFORE ME
   • We are all responsible for The Sill’s success.
   • We hold ourselves accountable. 
   • What we take on, we own until it is completed. 
   • We bring up issues quickly and professionally, and have tough conversations respectfully. 
   • We only get there together.
5. THE GOLD STANDARD
   • We are rigorous in our work. 
   • We don’t accept inaccuracy or indecisiveness. 
   • We back up our actions with data, facts, and expertise. 
   • We communicate clearly and follow processes. 
   • We take time to understand the implications of our actions by thinking things through to the end.