SEM Director at Angi

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Angi® is the home for everything home. From repairs and renovations to products and financing, Angi is transforming every touch point in home services. With a network of nearly 250,000 pros, we have helped more than 150 million people with their home needs. Our products and technology help our customers love where they live while helping small businesses grow and thrive. We believe the home is the most important place on earth and we are at the beginning of our ambitious journey to redefine how people care for their homes. Join us! 

ABOUT THE TEAM 

Angi’s cutting edge performance marketing team is on a mission to help people love where they live. Our team works together to drive business growth and positive contribution margin by acquiring new customers and maximizing yield and revenue from paid marketing channels. The team has leadership visibility, 8-figure budgets, dedicated support from Google and Bing, and wide-open opportunities for growth. We are looking for analytical leaders and SEM experts to grow our campaigns.  

What you’ll do: 

We are looking for an experienced performance marketing leader with strong analytical skills, business acumen, and a deep understanding of Search Marketing to join our performance marketing team focused on Google Adwords. Paid search advertising is our largest single marketing investment. While nurturing and growing a group of marketers, you’ll lead & work to optimize portfolio operations of an 8-figure monthly SEM budget in order to drive marketplace growth. You’ll be a hands-on leader, contributing both through your leadership of the team as well as through contributing to projects. Specifically, you will:  

  • Lead and manage a team of SEM marketing managers and oversee portfolio expansion and optimization using Angi’s internal marketing stack while being accountable to profit targets.  
  • Manage portfolios of search marketing campaigns, as well as cross portfolio initiatives, across multiple verticals and geos in Google Adwords. 
  • Allocate team resources to meet objectives. Make decisions about who is best equipped to solve problems and delegate projects accordingly. 
  • Develop and implement strategies for, but not limited to, portfolio organization, keyword expansion, ad copy testing and continuous optimization of ROAS targets to meet and exceed KPIs. 
  • Deliver reporting, insights, and forecasts that accurately measures channel performance on a daily, monthly and annual basis.  
  • Collaborate with other teams, including Product and Engineering, to refine our internal marketing tech stack to drive increased program scale and efficiency of operations. 
  • Prioritize initiatives based on data-driven opportunity assessments.  
  • Mentor junior team members. Help team members become more proficient in their marketing skills as well as their understanding of Angi’s SEM business. 
  • Create a culture of transparency through communication and cross team collaboration. 

Who you are: 

  • 7-10 years of experience in using Google Adwords or Bing Ads with 1,000,000+ keyword portfolios and 7-8 figure monthly search budgets, ideally in a marketplace setting. 
  • Experience managing a team of search marketing professionals. 
  • Deep understanding of search bidding strategies including tCPA & tROAS 
  • Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypothesis  
  • Advanced proficiency with Excel is a must. Ability to use SQL is a plus. 
  • Bachelors degree in a quantitative field (e.g. mathematics, statistics, computer science, etc.) 
  • Excellent leadership and collaboration skills (e.g., coordinating, building consensus, influencing without authority, listening, being open to other perspectives) 
  • Passion for hands-on contribution as well as team management 
  • Strong oral and written communication 

Compensation & Benefits: 

  • The salary band for this position ranges from $130,000 - $185,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living. 
  • This position will be eligible for a competitive year end performance bonus & equity package. 
  • Full medical, dental, vision package to fit your needs 
  • Flexible vacation policy; work hard and take time when you need it 
  • Pet discount plans & retirement plan with company match (401K) 
  • The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world 

#LI-Remote

 

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • SqlLanguages
    • SwiftLanguages
    • MySQLDatabases
    • OracleDatabases
    • NoSQLDatabases
    • AsanaManagement

Location

Amidst the hustle and bustle of the big city our New York HQ office is tucked between the Hudson River and iconic landmarks frequented by both residents and tourists. Aside from spectacular skyline views, the office features kombucha on tap, coffee stations, and a free gym.

An Insider's view of Angi

What’s the vibe like in the office?

This sales floor creates a fast-paced, energetic, and fun environment which motivates every single rep in the office to do better. The HomeAdvisor culture embodies a team environment where everyone supports and pushes each other to be strong salespeople.

Rachel

Sales Consultant

What are some things you learned at the company?

Since working at HomeAdvisor I have gained more self confidence. I've found myself stepping up as a leader and a role model on the sales floor, something that I wouldn’t have predicted if you had asked me about it two years ago. Now, I am comfortable with stepping up, taking control of a situation and taking initiative in the company's growth.

Geena

Senior Sales Consultant

What makes someone successful on your team?

An incredible work ethic, an unflinching positive mental attitude, and an absolute sense of mission. HomeAdvisor provides all the tools to be successful, its a matter of taking advantage of what the company is offering and utilizing it to the fullest.

Will

Senior Sales Consultant

What are Angi Perks + Benefits

Angi Benefits Overview

Angi strives to make all employees feel valued through a variety of programs, perks, and benefits. We're proud to offer competitive salaries, unlimited earning potential for our sales consultants and an environment that provides opportunities for professional development. We also extend comprehensive healthcare offerings, 401K, generous PTO, pet insurance, and more!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Angi has a culture and events committee dedicated to leading our newly formed ERG's (Employee Resource Groups) and planning for DEI initiatives, team events, holiday festivities and more!
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Our recruitment teams are dedicated to putting into action unconscious bias training to ensure our teams are built out with top, diverse talent
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Restricted work hours
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend
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