Unqork
We work with enterprise clients to radically accelerate software development.

Senior ABM Manager at Unqork (Remote)

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Unqork is a new way to build enterprise software: it's a purely visual, drag-and-drop no-code platform designed to support the scale, complexity and security that enterprise applications require. Our customers are leaders in insurance, financial services, healthcare and the public sector, and they use Unqork to build custom software faster, with higher quality and at lower costs than code-based approaches. Founded in 2017, Unqork reached unicorn status in 2020, with a valuation of $2B. Unqork has been named one of the Best Startup Employers by Forbes, Best Places to Work by Built In and one of LinkedIn's Top Startups.

The Opportunity:

As a Senior Account-Based Marketing Manager, you will own and execute a multi-channel digital marketing strategy to drive demand across high-priority target accounts. Building on your skills in traditional demand generation, paired with current ABM expertise, this role is equal parts strategic, execution, and collaborative. You will have autonomy to build and test groundbreaking campaigns to generate new leads, accelerate account engagement, propel revenue, and drive efficiencies to enable our sales team (ADRs/AEs). This role is an exciting opportunity for a senior marketer who is eager to roll up their sleeves, has a high comfort level operating autonomously to own programs to completion, and is excited about making tangible impact across the business. 

Responsibilities:

  • Create and execute a highly segmented strategy to propel our ABM roadmap 
  • In partnership with product and creative marketing teams you will develop a campaign calendar that outlines your tactics to activate digital lead gen channels
  • Maintain an integrated approach to all inbound and outbound efforts for target accounts using a variety of intent, propensity, and account based marketing tactics.
  • Report on data insights of MQAs at all stages of the buyer’s journey & funnel to inform GTM sales of account-level behavior, intent and expansion/adoption potential
  • Collaborate with PMM on campaign briefs to outline thematic demand gen campaigns by use case and persona to drive top of funnel nurture and engagement
  • Nurture target accounts to drive lead progression and convert late stage opportunities 
  • Own the budget to drive campaign spend and optimize performance based on insights 
  • Measure and analyze program performance regularly, adjusting tactics to ensure results are achieved, and KPs/OKRs are met on time and on budget
  • Execute paid search, display, retarget, syndication, social media across platforms
  • Daily execution of paid media buys on ad platforms, including conducting in-depth keyword analysis, adjusting spend, managing analytics and audience targeting

 Qualifications:

    • Minimum 6-8 years B2B marketing experience in demand generation, field or acquisition marketing, or Account based campaign development strongly desired.
    • Deliver high growth customer acquisition programs through owned and paid media channels to drive high quality inbound leads that convert to sales. 
    • Exhibit excellent analytical skills to report on A/B testing, lead volume & acceleration, marketing attribution to pipeline, account engagement and sales effectiveness. 
    • Activate campaigns across digital marketing channels (web, email, paid media, content, syndication) to drive top of funnel demand and awareness to target buyers. 
    • Familiarity using Marketo to track campaign performance a plus. Experience with ABM tools strongly preferred (e.g. Demandbase, Hubspot, or DemandScience is a bonus)
    • Knowledge managing Google Analytics or SEMRush) to optimize PPC campaigns on major search engines is preferred, but not required.
    • Ability to work in a fast-paced, dynamic, and ever-changing virtual work environment while demonstrating outstanding verbal, written and presentation skills.

Benefits:

  • Work from home with an energetic remote-first community
  • Unlimited PTO (and the encouragement to use it)
  • Student loan payback program
  • 100% employer-covered medical, dental, and vision options available to you and your dependents
  • Flexible Spending Account (FSA)
  • Monthly stipend toward your WFH setup, vacation, development and more
  • Employer-sponsored 401(k) with contribution match
  • Free Peloton membership through UHC
  • Paid Parental Leave

Unqork is an equal opportunity employer, and proud to be committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age.


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Where we are

We’re located in Union Square West: great food, a block away from the park, and a short walk to all the major trains.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • AWS (Amazon Web Services)Frameworks
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • FigmaDesign
    • MiroDesign
    • NotionDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • AirtableManagement
    • ProjectBoardManagement
    • DocuSignCRM
    • HubSpotCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • SendGridEmail
    • MarketoLead Gen
    • ZoomInfoLead Gen
    • Lead DataLead Gen
    • Leadership ConnectLead Gen
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What are Unqork Perks + Benefits

Unqork Benefits Overview

Unlimited PTO
Gender Neutral Parental Leave
401k Matching
Student Loan Payback Program
Stipend Pay
Lifemart Benefits
Weekly company-wide meetings with Senior Leadership and special guests

Culture
Volunteer in local community
Opportunities to volunteer both locally and remotely through our ERSGs.
Partners with Nonprofits
Friends outside of work
Intracompany committees
We have a wide variety of ERSGs.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
30% female at the Executive level.
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Free Peloton membership through UHC.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Unqork provides employees with a 401(k) matching plan managed by Fidelity. We match 50% of contributions up to 6% of an employee's annual gross pay.
Company Equity
Equity is offered for all new employees and ongoing performance-driven equity grants.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
In order to support our working parents with newly born, adopted or foster children, Unqork offers eligible employees up to 16 weeks of paid leave for all new parents.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
We have Pacman and a ping pong table!
Stocked Kitchen
Happy Hours
Fitness Subsidies
Fitness perks offered through our medical provider.
Home Office Stipend for Remote Employees
Employees are given $2K annually on reimbursments.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Unqork has a student loan payback program.
Diversity Program
Lunch and learns
Unqork hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes career mentoring and leadership mentoring.
Time allotted for learning
Customized development tracks

An Insider's view of Unqork

How does your team reward individual success?

Our team is exceptional when it comes to rewarding individual success. The TA leadership honors hard work through promotion, praise and expressing gratitude. Also, our managers communicate transparently to help you achieve your goals. Most recently, we received gift cards and accolades for an outstanding quarter!

Catricia Smith

Senior Talent Acquisition Partner

How do you collaborate with other teams in the company?

At Unqork, our teams collaborate and work in a fun atmosphere with an "all-in" attitude. I collaborate with industry-specific sales and client partner teams, work with marketing to provide proper messaging, bring go-to-market strategy for platform and solution offerings, and connect with technical teams to schedule introductory meetings.

Alex Wilson Ogbeh

Account Development Representative

How does the company support your career growth?

Being part of the team at Unqork means working with talented and dedicated individuals in a culture that fosters creativity, collaboration and personal growth. It's a pleasure working with such creative and dynamic individuals every day.

Valentina Berkovits

Sr Director, Customer Success

What unique initiatives do you have that encourage innovation?

As a leader, I encourage front line employees to voice their opinions and foster an environment that encourages mistakes while testing new ideas. Alternative points of views keep the workplace vibrant. This aligns with one of Unqork's core values: Fearless. Finally, I recognize and reward innovative ideas and provide feedback to improve.

Bert Amadi

SVP, Head of Platform Operations & Service

What's something quirky about your company?

Definitely the people! Unqorkers hail from all different backgrounds and places around the world and each person brings a unique perspective to work everyday. From funny slack channels to company weekly Stand-Up meetings (that are emceed by a different Unqorker each week), it certainly makes for a very fun work environment to sign onto!

Caroline Cannon

Manager, Marketing

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