Senior Director of Content Marketing at Narrativ

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About NARRATIV

NARRATIV is building the commerce and payments infrastructure for the Creator Economy. We make it simple for creators to earn a full time income selling products from brands they love.

50 million people work in the Creator Economy today, but 95% don’t make enough to pay their monthly rent. Creators feel more pressure than ever to keep adding new revenue streams, from fan subscriptions to tips, and churn out a constant stream of new content just to get by. NARRATIV gives creators the opportunity to earn meaningful, reliable income in commerce without needing to have millions of fans.

NARRATIV is changing this status quo - our platform gives creators commerce, not affiliate tools, to manage their businesses. Creators who were making less than $25K a year through affiliate are now earning $100K+ through commerce on NARRATIV. These creators don’t need millions of followers - the majority of creators earning a full time income on NARRATIV have between 50-300K subscribers. 

NARRATIV has been recognized as a World Economic Forum Technology Pioneer and one of Fast Company World’s Most Innovative Companies alongside giants like Google, Microsoft, and Slack. NARRATIV is committed to building a diverse team in a technology ecosystem that is anything but - the team is 42% women and 60% people of color today.

Do you share our vision for making the creator economy dream real for millions of people? Come join our team!

The Job

NARRATIV is building a new marketing team and looking to hire our first ever Content Marketing/Editorial Lead! This person will be responsible for defining the editorial voice of our company (aligned to our brand re-launch this fall), and planning, developing and delivering on our content strategy. 

This person will shape how and through what mediums we tell stories at NARRATIV. Whether it’s launching our first YouTube channel, starting a podcast, or telling customer stories through a newsletter or blog, you’ll own delivering the right content, at the right time to the right audience. You’ll play a critical role in scaling our company’s impact – building a unique new brand from the ground up that can empower millions of creators to start, grow, and collaborate on commerce together.

Your Impact

  • Understand the customer journey and develop a content strategy and roadmap to inspire, educate and inform our audiences 
  • Deliver content in multiple mediums and formats to speak to our customers and answer their questions as they engage with our brand and product
  • Define and develop a plan to execute our core content strategy, including identifying new hires or outside support we’ll need to make your strategy come to life 
  • Manage agencies, vendors as well as effectively collaborate with internal teams to support projects and initiatives
  • Identify and scope marketing content projects in line with overall marketing strategy and priorities. Own and guide the editorial direction, production, delivery and measurement of those assets whether videos, blog posts, podcasts, and more
  • Ensure our customer’s stories are at the heart of the content we introduce during the customer journey
  • Create our editorial guidelines

Responsibilities

  • Understand the customer journey and develop a content strategy and roadmap to inspire, educate and inform our audiences
  • Deliver content in multiple mediums and formats to speak to our customers and answer their questions as they engage with our brand and product
  • Define and develop a plan to execute our core content strategy, including identifying new hires or outside support we’ll need to make your strategy come to life 
  • Manage agencies, vendors as well as effectively collaborate with internal teams to support projects and initiatives
  • Identify and scope marketing content projects in line with overall marketing strategy and priorities
  • Own and guide the editorial direction, production, delivery and measurement of those assets whether videos, blog posts, podcasts, and more
  • Ensure our customer’s stories are at the heart of the content we introduce during the customer journey
  • Create our editorial guidelines
  • Define and execute a content strategy that will bring our brand to life, and serve and engage our customers 
  • Define our brand voice and develop editorial guidelines that can scale as we build out the team
  • Launch our social and content channels under the banner of our new company branding

Requirements

  • 8+ years marketing experience in journalism, content, corporate or customer marketing
  • Ability to work cross-functionally, particularly with content producers, creative and editorial teams, field marketing and externally, with customers and agencies
  • A customer-first approach with a passion for storytelling and creative marketing
  • Creative and inventive problem solver capable of operating both in a strategic capacity and a hands-on/execution capacity
  • Can-do, positive, inspiring attitude and appetite for trying new things
  • Exceptional writing and editing skills
  • Track record of success in a dynamic, sometimes hectic environment

NOTE: To be considered for this role, we require a submittal of non-proprietary, applicable examples of your work (portfolio, blog, website, etc.).  

Important Notice: NARRATIV will be going fully remote in 2021 and anticipate being a fully remote organization moving forward! 

NARRATIV is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • JenkinsLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • AWSDatabases
    • Google AnalyticsAnalytics
    • SalesforceCRM

Location

Our office was right in the center of Grand Central and very close to Bryant Park. But now we are operating fully remote!

An Insider's view of Narrativ

What’s the vibe like in the office?

Our office has an open layout that helps inspire collaboration, conversation and idea sharing. We are a growing start up so there is a mix between heads down work and banter. Some ideas are around how to best service our clients and others are about dooms day prepping and our water intake :)

Nathalie

Head of Talent

What kinds of technical challenges do you and your team face?

We are building a brand new self serve portal to onboard new clients on to the Narrativ platform. This will decrease time and resources needed to get new users on our platform while increasing the immediate value our clients see.

Kavya

Software Engineer/ Data Analyst

What does career growth look like on your team?

At Narrativ we have a culture of deep appreciation and your impact is rewarded. We make sure engineers have measurable and achievable goals that they define based on their own interests. I have seen engineers really up their game during my time here.

Joseph

Senior Data Engineer

What is your vision for the company?

At Narrativ, we believe e-commerce should serve the best in us. We’re building technology that makes it easier for brands to connect with shoppers through honest recommendations from diverse voices across the Internet, not ads. Those who join our team should share our passion for rewiring e-commerce and challenging the status quo.

Shirley

Founder & CEO

What's the biggest problem your team is solving?

One of the biggest challenges we are solving for now is translating our vibrant and collaborative office culture to be as vibrant and collaborative in a remote setting.

Nathalie

Head of Talent

What are Narrativ Perks + Benefits

Narrativ Benefits Overview

We offer competitive benefits (both for health insurance and monthly WFH stipends) that support our team members. It's also extremely important to provide support as we transition to working remote.

Culture
Volunteer in local community
We work with external partners to provide mentorship, learning and career opportunties.
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Narrativ is led by founder & CEO Shirley Chen. Her experience as a female founder has taught her the importance of a diverse team, a value that is shared by the entire org.
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
We have a 15% pledge for sourcing when building out candidate pipelines
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
We partner with Classpass and NYHRC to offer our employees stipends and discounted memberships
Team workouts
Join us as we Peloton together!
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Match charitable contributions
We have a 200% match on any charitable donations that support the BLM movement or organizations fighting against racial injustices. In 2020, we donated over $40K!
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 100% coverage for both primary and secondary caregivers for 12 weeks. The time can also be taken sporadically across the new child's first year!
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
$500 one-time payment and a $50 a month stipend for continuous support
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Customized development tracks
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