Senior Director, Customer Acquisition, Peloton Digital at Peloton

| Greater NYC Area
Sorry, this job was removed at 11:41 a.m. (EST) on Saturday, May 2, 2020
Find out who's hiring in NYC.
See all Marketing jobs in NYC
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

ABOUT THE ROLE

The Senior Director of Customer Acquisition for Peloton Digital will lead the charge in aggressively growing revenue for Peloton. The ideal candidate will be a seasoned media exec with at least 10 years of marketing/ advertising experience across digital and TV platforms. They will be entrepreneurial, collaborative, have excellent analytical skills and a deep knowledge of how to build/ optimize media plans for a subscription service. They will build and lead omni-channel campaigns and collaborate closely with external and internal partners to drive business KPIs.

 RESPONSIBILITIES

  • Oversee large media budget for Peloton Digital with a bias for ROI in our media strategy
  • Develop omni-channel campaigns that are creative and efficient
  • Oversee the media planning/ buying process across all platforms including TV, social, search, display, native, email, programmatic and more
  • Manage relationships with our media agencies ensuring they are properly briefed and tracking towards our OKR's 
  • Partner with GM & SVP of Digital, Business Intelligence, Finance to build forecasts and business models that anticipate future growth, support budgeting processes, and other needs of the business 
  • Manage acquisition of new customers including ownership of acquisition plan and budgeting to hit goals
  • Lead media performance reporting including KPI definition & weekly insights
  • Manage crossover of media plans between different product lines:
  • Partner with internal stakeholders such as Brand Marketing, CRM/ Product Marketing, Customer Acquisition for Bike & Tread business lines, Product Management, Research, among others, to ensure programs are cohesive and fully integrated. This includes taking into consideration product roadmaps, brand strategy, engagement metrics, and much more.
  • Work closely with Brand Manager to ensure creative strategy is tightly aligned with media strategy.
  • Be accountable for campaign performance and deliver cross-functional updates, reporting, executive summaries, analysis
  • Manage one Senior Manager

QUALIFICATIONS 

    • Experience managing multi-product media campaigns balancing customer overlap and maximizing ROI
    • Must be extremely comfortable with analyzing complex data sets, commissioning reporting & research, writing post-campaign summaries, and partnering with BI to build business critical-dashboards 
    • 10+ years of experience in advertising/ media planning/ buying, and at least 5 year in TV
    • Balance of performance and brand media planning using full funnel media tactics including TV and digital channels
    • Experience across the whole media landscape especially:
      • TV including DR & General market Cable, Advanced TV (inc with MVPDs) & OTT
      • Digital including Facebook, Apple (Search) and Google (focusing on app campaigns)
    • Deep experience in media measurement, especially in the following areas:
      • Cross channel via Media Mix Modelling
      • TV spike attribution
      • Mobile in-app measurement
    • Experience with subscription services and deep understanding of churn and retention behaviors required
    • Great collaborator/ partner
    • A creative eye and appreciation/ understanding of mechanics of brand building
    • Savvy communicator with great presentation skills
    • Solid knowledge of best practices w/in your domain
    • Experience managing multi-country media campaigns, especially in US, UK & CA

ABOUT PELOTON

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.

Headquartered in New York City, with offices, warehouses and retail showrooms in the US, UK and Canada, Peloton is changing the way people get fit. Peloton has been named to many prestigious industry lists, including Fast Company's Most Innovative Companies, CNBC's Disruptor 50, Crain's New York Business' Tech25 and Fast50, as well as TIME's Genius Companies. Visit www.onepeloton.com/careers to learn more about joining our team.


 

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HiveDatabases
    • Maria DBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • LookerAnalytics
    • TableauAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture
Volunteer in local community
Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.
Partners with Nonprofits
Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Diversity Employee Resource Groups
Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Peloton employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental Benefits
Peloton's dental plan covers up to $3000 of expenses.
Vision Benefits
Health Insurance Benefits
Peloton covers up to 90% of premiums for high deductible health plans.
Life Insurance
Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.
Pet Insurance
Pet insurance is a voluntary employee-paid benefit.
Wellness Programs
Onsite Gym
Team workouts
Peloton team members have free access to the Peloton digital product and can take workouts anytime!
Mental Health Benefits
Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.
Retirement & Stock Options Benefits
401(K)
In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.
401(K) Matching
Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company Equity
Employee Stock Purchase Plan
Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.
Child Care & Parental Leave Benefits
Child Care Benefits
Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.
Generous Parental Leave
Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.
Remote Work Program
Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.
Family Medical Leave
Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.
Adoption Assistance
Peloton reimburses for eligible adoption expenses and 18 week of paid leave.
Vacation & Time Off Benefits
Generous PTO
Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.
Paid Volunteer Time
Peloton employees receive 16 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Team Members receive 48 hours of sick time up front.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Peloton hosts happy hours in our NYC Penthouse on occasion.
Recreational Clubs
Relocation Assistance
Peloton offers a comprehensive relocation policy for employees relocating.
Fitness Subsidies
Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.
Home Office Stipend for Remote Employees
During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.
Professional Development Benefits
Tuition Reimbursement
Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.
Diversity Program
Promote from within
Continuing Education stipend
Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.
More Jobs at Peloton218 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Project Mgmt
new
New York
Content
new
New York
Finance
new
New York
HR + Recruiting
new
New York
Data + Analytics
new
New York
Product
new
New York
Content
new
New York
Content
new
New York
Developer
new
New York
Developer
new
New York
Operations
new
New York
Developer
new
New York
HR + Recruiting
new
New York
Operations
new
New York
Operations
new
New York
Design + UX
new
New York
Marketing
new
New York
Data + Analytics
new
New York
Developer
new
New York
Developer
new
New York
Design + UX
new
New York
Data + Analytics
new
New York
Developer
new
New York
Project Mgmt
new
New York
Operations
new
New York
Design + UX
new
New York
Developer
new
New York
Marketing
new
New York
Operations
new
New York
Operations
new
New York
Design + UX
new
New York
Finance
new
New York
Design + UX
new
New York
Design + UX
new
New York
Finance
new
New York
Project Mgmt
new
New York
Project Mgmt
new
New York
Operations
new
New York
Developer
new
New York
Data + Analytics
new
New York
Design + UX
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Data + Analytics
new
New York
Design + UX
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Data + Analytics
new
New York
Developer
new
New York
Data + Analytics
new
New York
Finance
new
New York
Design + UX
new
New York
Design + UX
new
New York
Sales
new
New York
Finance
new
New York
HR + Recruiting
new
New York
Project Mgmt
new
New York
Sales
new
New York
Data + Analytics
new
New York
Developer
new
New York
HR + Recruiting
new
New York
Content
new
New York
HR + Recruiting
new
New York
Design + UX
new
New York
Developer
new
New York
Developer
new
New York
HR + Recruiting
new
New York
Developer
new
New York
Content
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York
Operations
new
New York
Product
new
New York
HR + Recruiting
new
New York
Marketing
new
New York
Developer
new
New York
Developer
new
New York
Data + Analytics
new
New York
Content
new
New York
Developer
new
New York
Data + Analytics
new
New York
Developer
new
New York
Developer
new
New York
Finance
new
New York
Product
new
New York
Product
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Design + UX
new
New York
Project Mgmt
new
New York
Marketing
new
New York
Marketing
new
New York
Operations
new
New York
HR + Recruiting
new
New York
Project Mgmt
new
New York
HR + Recruiting
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York
Marketing
new
New York
Design + UX
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York
Finance
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Operations
new
New York
Content
new
New York
Developer
new
New York
Operations
new
New York
Marketing
new
New York
Marketing
new
New York
Operations
new
New York
Project Mgmt
new
New York
Data + Analytics
new
New York
Operations
new
New York
Marketing
new
New York
Product
new
New York
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Peloton's full profileSee more Peloton jobs