Senior Director, Marketing Operations

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About Us

Riskified empowers merchants and shoppers to realize the full potential of eCommerce by making it safe, accessible, and frictionless. Our global team helps the world’s most-innovative eCommerce merchants eliminate risk and uncertainty from their business. Merchants integrate Riskified’s machine learning platform to create trusted customer relationships, driving higher sales while reducing costs. Riskified has reviewed hundreds of millions of transactions and approved billions of dollars of revenue for global brands and fast-growing businesses across industries, including Wayfair, Wish, Peloton, Gucci, and many more. As of July 29th, 2021, Riskified has begun trading on NYSE under the ticker RSKD. 

About the Role

Reporting to the SVP of Marketing, the Senior Director of Marketing Operations & Strategy will lead a team responsible for delivering and optimizing the processes, technology, and data required for sales and marketing to execute a modern account-based growth strategy for Riskified.  This role will serve as the backbone of the marketing team, delivering planning, governance, data and insights to allow all marketing functions to focus on the critical KPIs for the business. This team will focus on enabling end-to-end marketing optimization— from planning and budgeting to execution and analysis. As a member of the marketing leadership team and a key partner to sales leadership, your team will turn data into actionable insights and recommendations to help drive optimization and increased productivity across the GTM organization.

Additionally, this role will serve as the Chief of Staff to the SVP of marketing. Responsibilities will include helping to lead the marketing planning and budgeting process, management of strategic  initiatives, and in 2023, the development of a world class marketing enablement program to ensure all Riskified marketers have appropriate career paths and development plans to help them achieve their professional goals

What You'll Be Doing

  • Marketing Operations. Design and scale a modern, account-based go-to-market architecture that emphasizes customer acquisition and expansion- either through our direct sales or partner channels.  The leader of the marketing operations team will be a direct report to this role.
  • Planning & Budgment Management. Orchestrates the annual marketing planning process, ensuring marketing’s goals are aligned with sales, product, and customer engagement/retention objectives. Planning responsibilities span cross-functional goal setting and resource alignment, marketing contribution to pipeline modeling, and budget alignment (ROMI analysis). Coordinates the budget strategy and manages the budget allocation process. As hiring plans align, this will become a sub-team in the broader marketing organization. The leader of this functional team will be a direct report to this role, and lead planning and budgeting for all of marketing, including indirect marketing through our partner channels.
  • MarTech infrastructure and Digital web experience. Lead the transition of our digital estate from information-focused to inbound demand and conversion.  In partnership with the Business Applications and Revenue Operations teams, create a technology vision and requirements roadmap that supports the pipeline and revenue targets, including partner programs. This includes but is not limited to riskified.com, the MarTech stack, marketing automation platforms, web experience and engagement to support 3rd party data providers, etc. Build a world class digital experience team aligned to inbound demand marketing and our account-based growth strategy.
  • Data and Analytics. Lead the data strategy development for marketing. Define the appropriate metrics that track the achievement of performance goals and objectives across the demand gen spectrum including all routes to market (direct and ecosystem partners). This component includes revenue intelligence strategy, dashboard development, and a monthly reporting cadence. As headcount allows, build and lead a world class marketing analytics team. The leader of this team will be a direct report to this role.
  • Chief of Staff.  Serve as an insights-driven consultant to the SVP, Marketing, facilitating the establishment of marketing strategy and ensuring alignment of business objectives with operational budgets. Deliver effective change management and communications for technology implementation, data policy, and process reengineering within marketing.  In 2023, scale marketing Leadership and Development initiatives including marketing enablement and eventually a full scale marketing boot camp.

Qualifications

  • Bachelor of Arts or Science or equivalent required; MBA preferred
  • 10 to 15 years of marketing leadership experience, ideally in an operations or data insights role
  • Experience serving, collaborating with and influencing executive management
  • An understanding of sales cycles and product life cycles and their respective pressures on the marketing organization to drive demand and revenue
  • Insights driven marketing strategy, planning, budget allocation and organizational alignment experience.
  • Marketing measurement analysis and delivery, including global markets, if applicable, and using data from MAP, SFA, web analytics and finance systems
  • Experience in sales, IT, Finance or Revenue Operations is desirable but not required.
  • Demand Generation and Field Marketing experience is a plus

Life at Riskified

We are a fast-growing and dynamic tech company with 650+ team members globally. We value collaboration and innovative thinking. We’re looking for bright, driven, and passionate people to grow with us. 

COVID-19 Update:

  • Our NYC team is currently working remotely. If anyone prefers to work in our office, we’re happy to offer an option to do so safely.
  • When the situation improves, we’re looking forward to adapting a hybrid of remote and in-office work for all our team members.
  • We’re growing at a rapid rate and have transitioned all our interviews to Zoom.

Some of our NYC Benefits & Perks:

  • Fully-covered medical, dental, and vision insurance from your first day
  • Equity for all employees, 401(k) + matching, commuter benefits
  • Catered lunch, fully-stocked kitchen, team events, happy hours, birthday celebrations
  • Yoga, pilates, soccer league, wellness classes 
  • Wide-ranging opportunities to volunteer and make an impact in local communities 
  • Commitment to your professional development with global onboarding, sales bootcamp, skills-based courses, full access to Udemy, lunch & learns 
  • Awesome Riskified gifts and swag! 

In The News

Reuters: General Atlantic-Backed Riskified is Valued at 4.3 BLN in NYSE Debut

FoxBusiness: Fraud Protection Platform 'Riskified' Begins Trading on NYSE

Fortune Magazine: 25 Best Workplaces in New York

Announcing Riskified's $165M Funding Round

Inc Magazine: Best Workplaces 

Built In NYC: 100 Best Workplaces

TechCrunch: Riskified Prevents Fraud on Your Favorite eCommerce Site

Calcalist: Riskified is the Most Promising Startup

Riskified is deeply committed to the principle of equal opportunity for all individuals. We do not discriminate based on race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or any other status protected by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
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Location

220 Fifth Ave., New York, NY 10001

An Insider's view of Riskified

What's something quirky about your company?

At Riskified, I can be proactive in my own development and seek out precise resources. For example, I purchased a few books on subjects that I was researching and participated in paid webinars and different conferences to learn about my domain. My managers support me with those initiatives.

Anna

Payment Fraud Product SME

How do you collaborate with other teams in the company?

Riskified is built on collaboration. Nothing happens without constant engagement, and it makes sense right? We offer products that resonate with our customers and that can only happen if we listen to each other. On any given day, I could be chatting with our sales, AM, legal, finance, product teams—you name it. It’s one of the things I enjoy most!

Revathi

Corporate Development & Strategy Associate

How does the company support your career growth?

The collaborative nature here is the best that I’ve ever experienced. People are really looking to do everything they can to make sure that we’re able to solve problems as quickly as possible for our merchants. My job is made so much easier by having such a quick reaction time internally and so much support from leadership.

Guthrie

Enterprise Account Manager

What unique initiatives do you have that encourage innovation?

There’s a wealth of resources. Something unique is that Riskified partners with employees as subject matter experts who act as instructors to spread knowledge and teach materials across different departments. They work with our learning and development team to define program content based on priorities of the business.

Lily

Senior Data Integration Engineer

How would you describe the company’s work-life balance?

I’m able to achieve work-life balance because my team trusts me to have autonomy. Each person on the team has the authority to define how to focus their work and the parameters for success. That’s why I’m able to prioritize providing clients with high quality work while also making room to enjoy life in the new city I moved to.

Alderik

Data Analyst, Merchant Health

What are Riskified Perks + Benefits

Riskified Benefits Overview

Healthcare - Full medical, dental, and vision insurance from your first day
Equity - Equity options for all employees
Financial Benefits - 401(k) + matching with immediate vesting, commuter benefits
Professional Development - Customized training courses, company-wide learning, volunteering opportunities
Snacks and More - Fully stocked kitchen with healthy snacks, catered lunch, lunch stipend, weekly happy hours
Celebrations and Activities - Team events, birthday gifts, yoga, pilates, soccer, basketball, and more

Culture
Volunteer in local community
Riskified offers quarterly volunteer activities for its employees which include food pantries, park cleanups, & more. In addition, we also host in office workshops for local schools in the community.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Riskified has monthly global team meetings, where we join together, both in person and on zoom, to listen in on the latest updates and ask any questions that are top of mind.
Flexible work schedule
Riskified offers a flexible work schedule and also runs on a hybrid model of 3 days in office and 2 days working from home.
Remote work program
Employees are able to work remotely 2 days a week.
Diversity
Documented equal pay policy
Mandated unconscious bias training
Unconscious bias training is included in our interview training for all employees participating in the interview process.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Riskified employee resource groups, include Women at Riskified and RiskiPride. All groups have the opportunity to both host and attend events in the community.
Hiring practices that promote diversity
Interview training focuses on diversity & inclusion training to ensure we maintain a fair and equal hiring process.
Diversity recruitment program
The recruiting team dedicates time to focus on diversity sourcing and screening. Recruitment partners with hiring managers and interviewers to select the right candidate from a diverse pipeline.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Both short and long term disability insurance can be available to employees.
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
We offer weekly yoga sessions via zoom so employees can join from the office or their home. We also participate in recreational sports including soccer and basketball.
Mental health benefits
Riskified covers 3 therapy sessions for every employee, as well as unlimited access to a personal care navigator and wellness exercises that have self-guided content.
Wellness days
Riskified employees are given 8 sick and mental health days per year.
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation + Time Off
Generous PTO
Riskified offers employees 20 pto days, with the ability for up to 10 to roll over from the previous year.
Paid volunteer time
Employees are able to participate in volunteer activities and are allowed up to 4 hours per month to volunteer on company time.
Paid holidays
Paid sick days
Riskified employees are given 8 sick and mental health days per year.
Flexible time off
Company-wide vacation
Twice a year, Riskified has a company wide recharge weekend where all employees are given a 4 day weekend.
Office Perks
Commuter benefits
Company-sponsored outings
Riskified sponsors quarterly team outings where departments are able to go to team dinners, sporting events, mini-golf, or another activity of their choice.
Free snacks and drinks
Our office has a fully stocked kitchen on each floor stocked with snacks, coffee and more.
Some meals provided
Employees are given a weekly allowance to order meals and there are occasional catered lunches from local restaurants.
Company-sponsored happy hours
Riskified has happy hours in office where employees gather for food and a variety of alcoholic and non-alcoholic beverages.
Pet friendly
Our office is dog friendly and stocked with toys and beds.
Recreational clubs
Employees are able to participate in sports leagues such as soccer and basketball.
Fitness stipend
Riskified offers a reimbursement of $200 per 6 month period for fitness membership dues.
Mother's room
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

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