Senior Director, Product Marketing

| Greater NYC Area
ABOUT VTS
VTS is changing the way that commercial real estate (CRE) is done - disrupting a $3.4 trillion dollar industry by becoming the modern operating system for CRE. We invented the category of leasing and asset management, which allows landlords and brokers to manage their entire leasing process to maximize revenue and performance. Our success shows in our numbers - we’ve grown 123% annually since 2013, and today we have over 8 billion square feet of commercial space managed on VTS, and we’ve expanded to ~200 employees globally. It’s an exciting time to join the VTS team as we continue to scale!
Our headquarters are in NYC, but we have hubs in other major US cities and as well as in London, UK.
Learn more at vts.com or @viewthespace
ABOUT THE ROLE
VTS is seeking a Product Marketing Sr. Director who is passionate about building go-to-market strategies in an exciting market. You’ll develop a keen understanding of our amazing customers and market and use this knowledge to prioritize and drive the right go-to-market efforts. You will craft the messaging and positioning to further accelerate our growth and will be instrumental in defining pricing & packaging, and marketing tactics that drive demand and enabling the sales and marketing teams.
An ability to grasp and translate technical capabilities into benefits customers care about is critical. Reporting directly to the CMO, you’ll build a team that are experts in the market, the buyers, how they buy and their decision criteria and will help transfer that knowledge to the sales and marketing teams. You will also lead strategic efforts including gaining a better understanding of the customer, driving new product launches and supporting go-to-market efforts. You will work closely with the product management to team develop and communicate our product strategy while ensuring our sales teams are equipped with everything they need to succeed.

What You'll Do

  • Identify industry, market and customer needs and opportunities, ensuring clear and differentiated positions for all VTS solutions
  • Communicate the value proposition of VTS solutions to the sales team and develop sales tools that support sales execution
  • Define and drive pricing and packaging in collaboration with sales, finance, and customer success
  • Ensure content (e.g. case studies, sales enablement materials, product videos, web copy, competitive differentiation, white papers) communicates the unique capabilities of our platform in customer language (read: no gobbledygook. seriously).
  • Own sales enablement, competitive analysis, thought leadership content, and product launches
  • Assist members of the sales team with calls to their customers when appropriate
  • Market intelligence – be the expert on our buyers, how they buy, and their buying criteria. Conduct partner / market surveys and interviews to build expertise in the market, customers and competitive landscape. We pride ourselves on knowing CRE better than any other company.
  • Speak and present both externally and internally to promote our platform and our solutions
  • Work closely with product management to plan and launch new products
  • Hire and train a world-class product marketing team

About You

  • 10+ years in enterprise software product marketing for SaaS companies
  • 3+ years in leadership role in building teams and cross-functional relationships
  • Combination of visionary, strategic and pragmatic experience, encompassing both strategic product marketing experience and hands-on execution
  • Bachelors in business, engineering or computer science (MBA a plus) – or related industry experience
  • Great at cross-functional team management, influence without authority. You and your team are at the center of the organization constantly interacting with sales, marketing, product, and customers
  • Superb written and verbal communication skills
  • Exceptional analytical skills, i.e. ability to assemble and interpret data, create executive summaries, and deliver actionable business insights
  • Combination of visionary, strategic and pragmatic experience, encompassing both strategic product marketing experience and hands-on execution
  • Experience conducting and analyzing market and competitive research

We Take Care of You!

  • Competitive compensation packages, including equity
  • Great medical, vision, dental, and commuter benefits
  • 401K plan
  • Generous family policies
  • Training and career development programs for everyone
  • A company that embraces and celebrates diversity
  • Fantastic location near Bryant Park with easy walk to most major subway lines (Grand Central, Penn Station & Times Square) 
  • Unlimited vacation policy
  • Team lunches, company happy hours, ample snacks and drinks

VTS embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All your information will be kept confidential according to EEO guidelines.

Read Full Job Description

Location

We are right in Bryant Park, conveniently located between Grand Central, Penn Station, and Times Square subway stations.
114 West 41st Street, New York City, NY 10018

Insider's spotlight

What are some social events your company does?

I spend a large part of my week at work, so being around great people is very important. The vibe at VTS is very friendly, and there are plenty of opportunities to share knowledge and to socialize, including brown bags, catered lunches, happy hours, team outings, and other events.

Rafael

Senior Software Engineer

How do you collaborate with other teams in the company?

I collaborate with other teams on the company when there’s a piece of code that I’m working on that relates to another topic or domain expertise, I’ll ask for help. Everyone’s really into the idea of collaborating because we know that it’ll create a better product!

Anisha

Software Engineer

How does the company support your career growth?

VTS has a culture of constant learning--the most seasoned members of our team are still humble and curious. I’m challenged daily to keep reading, trying new things, and sharing my experience. VTS brings in experts to keep us learning, and I’m given coaching and access to resources that help me grow. I feel like everyone here wants me to succeed.

Chrissy

Lead Product Manager

How do you empower your team to be more creative?

A creative environment is critical for great marketing! The main way I try to do this is encourage everyone's ideas - and recognize that while I may have more experience, this is the first time for all of us at this company, so my job is to guide the team towards great ideas, not be the source of all of them.

Amy

Chief Marketing Officer

How do your team's ideas influence the company's direction?

This year we completely redesigned our product strategy process. Several cross-functional forums provide an avenue where anyone in the company can suggest projects and influence prioritization. Feedback on the new process has been incredibly positive. It’s helping to keep the whole company aligned on our most promising and impactful initiatives.

Niall

SVP, Engineering

What are VTS Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
VTS offers health club discounts!
Retirement & Stock Options Benefits
401(K)
Company Equity
VTS offers equity to every full-time employee.
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

On top of all the awesome perks listed above, VTS also offers a $1500 yearly education stipend to all full time employees. This helps support acquiring new skills, meaning the VTS team continues growing their career and broadens the set of tools we can bring to any given problem.

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