Integrated Marketing Manager

| Hybrid
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This position is based in NYC. 

About us:

Templafy is pioneering the content enablement category and defining the future of work by helping companies worldwide accelerate the business performance of content. Our platform allows companies to align workforces and effortlessly govern content while supporting teams and employees as they create on-brand, high-performing business content – like documents, presentations, and emails, faster. Templafy supports over 2.8M users and enables over 600 enterprise customers such as KPMG, IKEA, and BDO.  

Founded in Copenhagen, Denmark, in 2014, Templafy's success is built by our 60+ employee nationalities found at offices in New York, Copenhagen, London, Berlin, Eindhoven, and Sydney.  We believe when people feel they belong, have a voice, and feel heard, they are happier and perform better, and that way, everyone wins. Our innovation, diversity, and unique product have raised over $125 million in funding from Insight Venture Partners, Dawn Capital, and Blue Cloud Ventures. The future of work relies on content enabled by Templafy.

If you want to get an insider’s view of life in Templafy take a look at our Inside Templafy posts here.

What we’re looking for:

The Integrated Marketing Manager is responsible for supporting Templafy's regional integrated marketing campaigns worldwide via campaign planning, execution, and measurement, as well as helping to advance the organization's account-based marketing (ABM) strategy. Working collaboratively with a global marketing team, this position will also assist deliver integrated campaigns to propel demand generation. The ideal candidate will possess enthusiasm for B2B marketing and ABM, with a proven history of fruitful campaign execution within enterprise targets.

Responsibilities:

  • Direct the advancement of the ABM roadmap for the business in pursuit of enterprise accounts worldwide
  • Partner with Creative, Communications, and Digital Marketing stakeholders to create personalized content experiences for target accounts that guide quantifiable achievement across integrated/ABM customer and prospect segments
  • Support demand generation and customer marketing stakeholders with integrated marketing execution including segmentation, tactical plans, sales integration, and analysis
  • Integrate with Marketing, Sales, and Operations stakeholders to create and improve alignment across the organization

Requirements:

  • Bachelor Degree in Marketing or related field
  • 4 + years experience developing demand generation strategies and campaigns in a B2B environment
  • 2 + years working with account based marketing strategies targeting enterprise accounts and decision makers
  • Experience developing a strategic roadmap for ABM and delivering measurable results (with a focus on enterprise accounts)
  • Experience creating marketing plans and integrated marketing strategies to encourage measurable results via a demand waterfall
  • Experience working with marketing automation platforms (HubSpot is a plus)
  • Experience working with CRM platforms (Salesforce is a plus)
  • Demonstrated project management skills and proven ability to deliver results in a growing, deadline-oriented environment
  • Understanding of solution-selling approach into targeted vertical markets
  • Skilled ability to integrate and partner with sales teams and sales leadership
  • Solid verbal and written communication skills
  • A motivated approach to problem identification and resolution

What else to know:  

This position is a great opportunity to join, influence and impact a company in rapid growth with rising organizational and development opportunities. You will become a key part in the overall commercial strategy, and your work will have direct influence on the revenue growth of the company.

Employee Benefits

  • Employee Equity Program
  • Comprehensive health insurance
  • Parental leave
  • Commuter Benefits
  • Unlimited time off
  • Company phone
  • 401K 
  • Employee Assistance Program
  • Company discount program
  • Flexible work environment

Templafy is a workplace of belongingness. To us this means that you have a voice, you dare to speak up, and your voice is heard. We focus on offering an environment that allows all employees to feel that they belong regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or other status.

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Technology we use

  • Sales & Marketing
    • WordpressCMS
    • SalesforceCRM
    • HubSpotLead Gen
    • LeadfeederLead Gen
    • ZoomInfoLead Gen
    • LinkedIn Sales NavigatorLead Gen

Location

Our office is located at One World Trade Center with 360-degree city views and access to major transit lines from all boroughs and New Jersey.

An Insider's view of Templafy

What’s the vibe like in the office?

"Templafy has a positive vibe in the office. Every day we eat lunch together, which gives the feeling of togetherness and allows you to grow closer with your colleagues. It’s also nice to be able to just grab a coffee and go collaborate and share ideas with a colleague in one of the shared office spaces, usually with an awesome view of Manhattan!"

Bridget

Account Manager

What projects are you most excited about?

"As our headcount grows and Templafy scales, I am excited that our IT team will facilitate upcoming network and infrastructure projects at our growing NYC office. Since joining Templafy, I’ve been part of a strategic approach to Templafy’s growth."

Chris

IT Supporter

How has your career grown since starting at the company?

"The warm and collaborative culture at Templafy innately gave me a platform to grow and develop my career. From the CEO to my leader, every colleague has encouraged me to thrive outside of my comfort zone. You’re truly in control of your success here, but the company never falls short of providing you with the support you need to get there."

Josh

Sales Enablement Manager

What makes someone successful on your team?

"Collaboration and problem solving with each other and our Hiring Managers is what I believe drives success for my team. We get creative and brainstorm new ideas, and most importantly, we are encouraged to try out new approaches to finding our newest Templafyers. I love TA because we have the opportunity to work with every team closely!"

Heather

Talent Acquisition Partner

What are Templafy Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program

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