Senior Manager, Customer Acquisition, Peloton Digital at Peloton

| Greater NYC Area
!Sorry, this job was removed at 11:51 a.m. (EST) on Friday, January 17, 2020
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ABOUT THE ROLE

Peloton is looking for a passionate and talented Senior Manager to join its acquisition marketing team. Reporting to the Senior Director, Digital Acquisition, this role will be responsible for managing media channels for our Digital business that acquire new Digital members at an efficient CAC.

RESPONSIBILITIES

  • Lead planning, execution & reporting of digital media including Facebook, Search & broader digital optimization
  • Launch digital initiatives such as Personalization, working with key stakeholders across Brand and Creative
  • Manage our ad technology vendors relating to Peloton Digital customer acquisition including Mobile Measurement, Ad Serving and DSPs etc
  • Work with internal teams to build Audience segments to use to acquire Digital members
  • Manage relationships with our digital media agency ensuring they are properly briefed and tracking towards our OKR's 
  • Deliver media performance reporting including weekly insights across digital channels
  • Partner with internal stakeholders such as Brand Marketing, CRM/ Product Marketing, Customer Acquisition for Bike & Tread business lines, Product Management, Research, among others, to ensure programs are cohesive and fully integrated. 
  • Work closely with Brand Manager to ensure creative strategy is tightly aligned with media strategy.
  • Be accountable for campaign performance and deliver cross-functional updates, reporting, executive summaries, analysis

QUALIFICATIONS

  • 7+ years of experience in media planning/ buying working on mobile first brands
  • Must be extremely comfortable with analyzing complex data sets, commissioning reporting & research, writing post-campaign summaries, and partnering with BI to build business critical-dashboards
  • Deep performance expertise within the mobile app download space
  • Deep knowledge of digital media and measurement landscape including:
    • App Store Search
    • In-platform social experience 
    • DSP campaign management
    • Mobile measurement methodologies
  • Experience with subscription services and deep understanding of churn and retention behaviors required
  • Great collaborator/ partner
  • A creative eye and appreciation/ understanding of mechanics of brand building

ABOUT PELOTON

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.

Headquartered in New York City, with offices, warehouses and retail showrooms in the US, UK and Canada, Peloton is changing the way people get fit. Peloton has been named to many prestigious industry lists, including Fast Company's Most Innovative Companies, CNBC's Disruptor 50, Crain's New York Business' Tech25 and Fast50, as well as TIME's Genius Companies. Visit www.onepeloton.com/careers to learn more about joining our team.


 

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Culture
Eat lunch together
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from within
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