Peloton

Peloton is the leading interactive fitness platform globally, with a passionate community of over 6.9 million Members.

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Senior Manager, Lifecycle Strategy

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THE ROLE

Peloton is looking for a passionate, data-driven, consumer-centric Lifecycle expert to join its Product Marketing organization. Reporting to the Director, CRM & Lifecycle Marketing, you will be responsible for running cross-functional journey mapping and design thinking workshops to develop a lifecycle marketing roadmap, partnering with various teams such as Retention, Paid media, Ecommerce, Inside Sales, Retail and Analytics to develop holistic journeys that drive email capture and subsequently sales, and creating highly segmented and personalized nurture campaigns focused on optimizing path to purchase. The Senior Manager, Lifecycle Strategy will lead the Lifecycle Strategy team and manage three direct reports. We’re a fast-paced, action-oriented team that thrives on collaboration, making fast, data-driven decisions, and challenging the status quo to most effectively deploy personalized, consumer-centric communications across the consumer journey.

RESPONSIBILITIES

Run large, cross-functional customer journey mapping and design thinking workshops with many levels across the organization
Use Voice of the Customer, product, and operational data to identify behavioral cues, understand consumer mindset/barriers and develop the right emotionally intelligent nurture campaigns across owned marketing channels
Own and maintain the customer journey/experience roadmap, aligning the themes/vision across marketing teams, with the goal of uncovering the optimal course of action for audiences & leads in each stage of the funnel
From concept through post campaign analysis - leverage marketing automation tools to develop transactional, promotional, and educational content strategies in order to optimize user lifecycle
Create high-conversion email campaigns for seasonal flighting, focusing on driving incremental sales
Drive segmentation, targeting, personalization and relevancy tactics to improve engagement and conversion across owned marketing channels (email - batch, trigger, journeys, push, DM, and SMS) and support multi-channel orchestration
Own a learning agenda; continuously test, learn and iterate on our lifecycle strategy and identify the best performing content and messages across audiences and stages

QUALIFICATIONS

7+ years of experience in a lifecycle/CRM role
5+ years of direct lifecycle marketing experience, including full ownership ranging from strategy to execution
Experience running journey mapping, service design, or design thinking workshops
Strong empathy for customers and understanding of value drivers in revenue business models
Experience using email and marketing automation platforms like SimonData, SalesForce, or Marketo
Proven experience coding in HTML and CSS
High impact leadership skills, including setting a clear vision and strategy, motivating and coaching others, driving urgency and results
Lead by example – demonstrating curiosity, empathy, grace under pressure, integrity, responsiveness, transparency, agility and authenticity
Analytical and process-oriented mindset with unparalleled attention to detail
Strong project management skills with a proven track record in coordinating multiple projects across various teams
Comfort operating independently in a fast-paced environment; must be adaptable and willing to take on additional responsibilities as necessary

ABOUT PELOTON

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand’s immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.

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Gwen Bethel Riley

SVP of Music

Create Meaningful Belonging

Setting standards with game-changing partnerships

Listening to customer feedback, Peloton sought out the most-requested artist on their platform and announced a multi-year partnership with Beyoncé Knowles. The collaborative relationship will positively impact the community, giving students at historically Black colleges and universities free app access. “Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community,” Riley said.

It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our members will love.

Gwen Bethel Riley

SVP of Music

Viresh Rustagi

SVP of Product Software Engineering

Run at the Challenge

Connecting users through passion and talent

At Peloton, Rustagi and his team are passionately focused on innovation. Making that innovation a success, he said, requires “adding value to three main areas: tech, content and accessibility.” For software engineers, a key component to the process is adding features to the social interaction software so the growing member-base can more easily and enjoyably connect with one another.

We will elevate the bar for studio-style workouts and the connected fitness industry that we pioneered back in 2012.

Viresh Rustagi

SVP of Product Software Engineering

What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture

Volunteer in local community

Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.

Partners with nonprofits

Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.

Open door policy

OKR operational model

Team based strategic planning

Pair programming

Open office floor plan

Remote work program

Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Diversity manifesto

Diversity employee resource groups

Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1

Hiring practices that promote diversity

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Peloton employees can contribute up to $2750 annually to their FSA.

Disability insurance

Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.

Dental insurance

Peloton's dental plan covers up to $3000 of expenses.

Vision insurance

Health insurance

Peloton covers up to 90% of premiums for high deductible health plans.

Life insurance

Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.

Pet insurance

Pet insurance is a voluntary employee-paid benefit.

Wellness programs

Team workouts

Peloton team members have free access to the Peloton digital product and can take workouts anytime!

Mental health benefits

Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.

Financial & Retirement

401(K)

In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.

401(K) matching

Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.

Company equity

Employee stock purchase plan

Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.

Child Care & Parental Leave Benefits

Childcare benefits

Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.

Generous parental leave

Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.

Family medical leave

Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.

Adoption Assistance

Peloton reimburses for eligible adoption expenses and 18 week of paid leave.

Vacation & Time Off Benefits

Generous PTO

Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.

Paid volunteer time

Peloton employees receive 16 hours per year of paid volunteer time.

Paid holidays

Paid sick days

Team Members receive 48 hours of sick time up front.

Office Perks

Commuter benefits

Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.

Company-sponsored outings

Free snacks and drinks

Some meals provided

Company-sponsored happy hours

Peloton hosts happy hours in our NYC Penthouse on occasion.

Recreational clubs

Relocation assistance

Peloton offers a comprehensive relocation policy for employees relocating.

Fitness stipend

Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.

Home-office stipend for remote employees

During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.

Onsite gym

Professional Development Benefits

Tuition reimbursement

Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.

Promote from within

Continuing education stipend

Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.

View full list of perks + benefits

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