Senior Manager, Offline Growth Marketing (Harry's) at Harry's Inc.
About the Team
The Growth team at Harry’s manages digital and offline marketing channels to acquire new customers and drive profitable growth for the business. We are an enthusiastic group of driven individuals who are constantly reinventing our approach, developing and testing hypotheses rooted in customer insights, and scaling Harry’s paid marketing in a measured, cost-effective manner.
About the Role
You will own the strategy, creative development, execution, and optimization of multiple offline advertising channels for Harry’s brand in the US, including Direct Mail, Package Inserts, Print, Podcast, Radio, and Digital Audio. You will develop a vision and roadmap for how to take Harry’s offline acquisition to the next level, and drive it forward. You will directly manage a team of channel leads within the Growth team. You will be a player-coach working directly with a best-in-class Growth team and cross-functionally with other teams at Harry’s to identify and unlock new ways to profitably grow the business.
Important: This is a hands-on role! This position is expected to be both an inspiring people manager that leads a high-performing offline team, as well as a talented individual contributor that creates and executes advertising strategies and goes deep into the weeds of offline programs.
Commitment: This is a full-time position based in NYC with flexibility to work remote during COVID.
What you will accomplish:
- Develop a vision and drive forward a roadmap to take Harry’s offline acquisition to the next level.
- Own and efficiently scale customer acquisition driven through all offline marketing channels. Serve as a true expert of your domain, and invest in teaching and sharing that expertise.
- Manage, coach, and develop direct reports.
- Constantly form and test hypotheses, develop and launch new creative, negotiate with external partners, and optimize costs, budgets, creative, and targeting strategies week-to-week.
- Proactively identify, onboard, and manage relationships with multiple offline marketing agencies/vendors, pushing them to act as an extension of our team and to constantly surface new opportunities for growth.
- Lead as a player-coach within the team, building up those around you by humbly sharing your expert opinion, engaging in proactive thought-partnership, and acting as a mentor to others.
- Project manage creative development sprints to design, build, and test innovative new ad & landing page experiences, new user flows.
- Measure performance using a variety of methodologies and tools (Google Analytics, Heap, SQL, Looker, etc.) and take ownership over attribution modeling and identifying “true” CPA, LTV, ROI.
- Set and manage monthly and yearly goals for profitable growth; pitch for budget, build channel-level forecasts, and consistently hit new customer growth, CPA, and LTV targets.
- Compile industry research, competitive intel, information about new tools and opportunities, and produce business case supported recommendations for how to take advantage of these things.
- Independently own and prioritize work for yourself and others (direct reports, cross-functional partners, external agencies, etc.); drive forward cross-functional projects in an organized fashion.
- Serve as the clear point of accountability for your work, for all internal and external stakeholders. Always communicate the rationale and "why" behind decisions; Get buy-in on bigger decisions yourself, and coach your team to do the same.
This might describe you:
- 5+ years of performance marketing experience at a high-growth DTC brand.
- Deep experience managing at least 3 of the following channels: Direct Mail, Package Inserts, Print, Radio, Podcast, Digital Audio.
- Experience managing direct reports with a track record of helping them grow in their roles.
- Experience setting growth goals, managing a budget, building forecasts, and delivering against monthly spend, CPA, LTV, and ROI targets.
- Effective collaborator with cross-functional partners, especially creatives, brand marketers, product managers, and data analysts.
- Enterprising “doer,” with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself.
- Top-notch analytical skills with a proven ability to mine data for opportunities and actionable insights that are not readily apparent.
- Strategic, can think the business, get inside the mind of the customer, and translate quantitative and qualitative data and insights into intelligent marketing strategies.
- Humble and low ego team player; knows how to share and be challenged on your expert opinion while respecting others’, keeps an open mind.
- Clear, direct, and proactive communicator who can explain complicated things in an easy-to-follow manner to all audiences.
- Always seeking to learn, re-learn, and improve yourself, your team, and the world around you.
- Thrives on direct, honest, and supportive feedback.
- Sense of humor -- we take our work seriously and ourselves un-seriously.
Who you will work with:
- Report to the Head of Growth
- Work alongside a best-in-class Growth Marketing team
- Work with internal teams at Harry’s including Design, Product, Retention, Creative, Brand, S&OP, Insights, Analytics, and others
- External vendors and 3rd parties who support across various marketing channels and tools
Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.
The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry’s team is comprised of some of the most brilliant, diverse, and humble people you’ll ever meet.
Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.
Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.