Senior Marketing Analyst
Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.
If you are not sure that you’re 100% qualified, but up for the challenge – we want you to apply. We believe skills are transferable and passion for our mission goes a long way.
Your Impact:
Handshake is hiring a Senior Marketing Analyst reporting to the Product Analytics Manager (eventual move to a growing Marketing Analytics Team). In this role, you will support our B2C marketing analytics effort and partner with both the product and data team to build the broader analytics practice responsible for empowering the organization to make data-informed decisions. You are responsible for delivering marketing insights that drive decision-making, execution, and investments for our marketing initiatives. As the team grows, you will have the opportunity to drive the scaling of data-driven marketing strategy and data democratization across the company.
Your Role
Work side-by-side with our marketing leaders on building a data-driven marketing strategy, the sizing of potential opportunities for marketing, and inform team prioritization and road mapping.
Own team goal-setting, tracking and reporting on team progress and impact, and the process behind measuring team performance
Contribute to the vision and strategy for marketing analytics and the wider data organization at Handshake
Lead by example to build a culture of accountability and rigor to substantiate the proven business impact
Advocate for the millions of students on Handshake by communicating data insights and recommendations to marketing, product, and leadership teams
Help define and build a strong data culture at Handshake by working cross-functionally with data peers and company leadership
Your Experience:
Proven experience in using data to drive marketing strategy and decision-making, preferably working directly with business leaders and wider marketing teams
Strong communication and presentation skills, including the ability to translate data-related concepts and results for leadership and less technical stakeholders
Fluency in SQL (agnostic of specific flavor)
Experience creating dashboards and visualizations in tools such as Tableau, Looker, Mode, Periscope, etc.
Ability to start, own, and drive projects to completion with minimal guidance, including setting goals/OKRs
A clear understanding and demonstrable experience in experimentation design and process development, including comfort with A/B testing and cohort analysis.
Bonus Areas of Expertise:
Experience working in R and/or Python with a quantitative focus
Hands-on experience building data models and/or summary tables using tools such as dbt, Airflow, etc.
Compensation Range:
- $145,000 -$180,000
For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.
About Us:
Handshake is the #1 place to launch a career with no connections, experience, or luck required. The platform connects up-and-coming talent with 650,000+ employers - from Fortune 500 companies like Google, Nike, and Target to thousands of public school districts, healthcare systems, and nonprofits. Earlier this year, we announced our $200M Series F funding round. This Series F fundraise and new valuation of $3.5B will fuel Handshake’s next phase of growth and propel our mission to help more people start, restart, and jumpstart their careers.
When it comes to our workforce strategy, we’ve thought deeply about how work-life should look here at Handshake. With our Hub-Based Remote Working strategy, employees can enjoy the flexibility of remote work, whilst ensuring collaboration and team experiences in a shared space remains possible. Handshake is headquartered in San Francisco with offices in Denver, New York, and London and teammates working globally. So, whether you live on the coasts, the midwest, or overseas, chances are we have a hub near you offering the best of both worlds.
Check out our careers site to find a hub near you!
What We Offer:
At Handshake, we'll give you the tools to feel healthy, happy and secure.
- 💰Equity and ownership in a fast-growing company.
- 🍼16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
- 💝Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
- 💻Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
- 📚Generous learning & development opportunities and an annual $2,000/£1,500 stipend for you to grow your skills and career.
(US Handshakers)
- 🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
- 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Summer and Winter #ShakeBreak, two one-week periods of Collective Time Off.
(UK Handshakers)
- 🏦Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.
- 🏝Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.
Benefits above apply to employees in full-time positions.
Looking for more? Explore our mission, values and comprehensive US benefits at joinhandshake.com/careers.