Senior Product Marketing Manager, Growth
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Our Values
If this sounds like you, you’ll fit right in.
Who You Are
The mission of Justworks’ Product Marketing team is to deliver the right product, to the right audience, using the right message. We love using products as a vehicle to represent the voice of the customer and foster strategic innovation by translating our deep understanding of customer and market needs into product opportunities.
Justworks is seeking a growth-oriented Senior Product Marketing Manager to drive our growth Go to Market strategy as we build a scalable product suite to drive acquisition, conversion, and expansion for prospects and customers. As the Senior Product Marketing Manager of Growth, you’ll identify multi-product cross and upsell opportunities, support our pricing and packaging strategy, and help acquire new customers while driving the adoption of our PEO solutions. You’ll be responsible for leading the growth team’s go-to-market strategy, working across multiple programs while supporting multiple teams, and building relationships with different stakeholders.
You’ll help articulate the value of Justworks’ features and solutions to prospective small business customers by translating customer needs into actionable initiatives, running experiments across the funnel, improving conversion rate, and collaborating across teams on new initiatives. You’ll work on customer and market research and analysis that drives ongoing audience definition and influences our overarching growth and acquisition strategy. Working cross-functionally with product, design, sales, and marketing, you will develop and implement data-driven growth initiatives. You will monitor product analytics and develop a point of view on how we position our product and provide the right solution to the right audience. This role is ideal for a data-driven Product Marketer passionate about understanding complex products and translating to communicate to non-technical / non-expert stakeholders, as well as driving revenue generation through their marketing efforts.
Your Success ProfileWhat You Will Work On
- Represent the voice of the customer by conducting ongoing customer research, market research, and competitive analysis to drive audience definition and influence the product vision and roadmap
- Develop and refine user personas and journeys to inform marketing strategies and feature prioritization
- Work closely with Product, Design, and Marketing to drive acquisition, engagement, and retention via targeted marketing across Justworks' portfolio of products and features
- Create, manage, and experiment with new user acquisition tactics, including messaging and positioning
- Analyze data to monitor revenue performance and uncover areas for improvement
- Partner with Product and Marketing to identify cross and upselling opportunities; define user segments, create messaging strategy, and conduct testing to drive revenue growth
- In partnership with the growth team, you will work on research, strategy, and go-to-market planning for core pricing and packaging updates as well as new freemium product offerings
- Prepare and present recommendations, reports, and findings from experimental data
- Drive marketing efforts to drive install base adoption of Justworks’ solutions to targeted buyer personas and adjust marketing tactics as needed to drive growth
- Determine, measure, and report on KPIs that align with Justworks' broader strategy
- Develop and maintain messaging across external channels that are strategically aligned to target customer segments and Justworks’ overall brand and company positioning
- Perform other related duties as assigned
How You Will Do Your Work
As a Senior Product Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:
- Customer focus - builds strong customer relationships and delivers customer-centric solutions.
- Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
- Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
- Results-driven - consistently achieves results, even under difficult circumstances.
- Strategic mindset - anticipates future trends and implications accurately; articulates credible pictures and visions of possibilities that will create sustainable value.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and strongly desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- Minimum of 5 years of Product Marketing for tech/software products (B2B / B2B2C preferred, payroll or finance a plus)
- Experienced working in a fast-paced, startup environment
- You have strong analytical skills; you excel at synthesizing market, competitive, and customer insights into clear takeaways and recommendations
- Customer-focused; you center your work around the voice of the customer and help others balance customer and business needs
- You are a strong communicator and storyteller, communicating concepts and ideas in different formats depending on the need and revising your approach.
- Experience crafting high-impact marketing plans with clearly defined value propositions and product messaging
- Demonstrated ability to lead cross-functional projects, juggling competing priorities, stakeholders, and tasks as needed
- You have a product mindset and track record of working well with and earning the respect of product teams
- Possess strong leadership and management skills
- Proficient with SQL (Tableau is a plus)
The base wage range for this position based in our New York City Office is targeted at $165,000.00 to $181,500.00 per year.
#LI-Hybrid #LI-SP1
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status.
Our DEIB Report and Our DEI Commitment
