Senior Product Marketing Manager, Retail

| Greater NYC Area
Interested in bringing to market a platform that the world's largest brands trust to automate and optimize their online advertising at scale? Join us at! As one of Facebook’s largest Marketing Partners, we work closely with top online advertisers such as Airbnb, Uber, eBay, and JustFab. Our team of 400+ Smartlies is growing quickly and we are not only expanding across the globe, but expanding to new advertising platforms. 
We are looking for a Senior Product Marketing Manager, Retail to elevate our team. Our Product Marketing team is spread across New York and Helsinki - where our HQ and product development teams are located. Your role will be global with responsibility for overseeing how packages up its product features and suite of services for Retailers. You will play a strategic role in developing our go-to-market strategy for winning in this vertical. This position will be based in our New York office and report to the Global Head of Product Marketing.
Though we are operating fully remotely while we navigate the current public health climate, this role will ultimately be located in our Manhattan office.

As a Senior Product Marketing Manager you will:

  • Collaborate on Sales Enablement & Training: Work with our Sales Enablement lead to create messaging, collateral and success stories.
  • Be responsible for the Retail vertical, supporting key Go-to-Market themes
  • Define new product opportunities alongside our Product Managers and Partnership team, as well as rolling out new features alongside our Training team.
  • Own Product Go-To-Market for the retail vertical and will be responsible for creating compelling messaging, positioning and go-to-market plans of new solutions and driving adoption of the existing ones
  • Be the Voice of the Customer: Represent and analyze Retail advertiser needs, in a rapidly evolving and competitive Retail ad landscape, to inform product decisions, positioning and go-to-market plans
  • Cross-Functional Collaboration: Work closely with Product Managers, Marketing and Commercial teams (Sales and Customer Success) to align on messaging and go-to-market strategy, as well as the Product Marketing teams at our partners Facebook, Pinterest, and Snapchat.

What are we looking for?

  • 5+ years of experience in international SaaS product marketing, minimum of 2 years working with or at a Retailer 
  • Proven ability to create collateral that stands out in the market
  • Analytical approach to decide which opportunities to pursue
  • Outstanding communication skills, both verbal and written
  • Ability to move fluently between details and the big picture
  • Track record of executing successful go-to-market strategies
  • Exceptional project management and collaboration skills in a high-paced, cross-functional environment

Who we are
Powering beautifully effective ads - automates every step of social advertising to unlock greater performance and creativity.
We are a team of over 400 Smartlies, building a platform that automates creative production and ad buying at scale. We are #1 in social advertising, managing 2.5 billion euros in ad spend and serving more than 650 brands worldwide, including eBay, Uber and TechStyle. Our team has footholds in 17 cities around the world and represents 54 different nationalities.
We are growing fast and hiring for many interesting positions globally. Learn more at and
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Reasonable accommodation for people with disabilities is committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our job application procedures and working environment. If you need assistance or have any questions please contact us at [email protected]

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • JIRAManagement
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We just moved to a brand new space that will house up to 75 Smartlies fully customized and built out.

An Insider's view of

What projects are you most excited about?

I’m so excited about working to roll out Smartly’s platform for Pinterest. Our partners love how we help them on Facebook and it’s extremely motivating to know that we can provide even more value to them by expanding to Pinterest and beyond!



How does the company support your career growth?

Open communication is encouraged at all levels of, it's a big part of the culture. I enjoy the interesting challenges that come from working with customers, and having the autonomy to push your idea's forward and work on things you're interested in or want to add to your skillset.


Service Operations Engineer-NY

How do your team's ideas influence the company's direction?

We foster extreme transparency, which allows our teams the freedom and responsibility to pursue our vision in a self-driven way. Everyone is trusted as an owner, we’re all responsible for thinking and acting in the long-term interest of the company. At, nothing is someone else’s problem — we’re all doers with an entrepreneurial attitude.


CEO & Founder-HEL

What projects are you most excited about?

Automating the whole online customer acquisition funnel. We’ve only scratched the surface in solving problems for paid social marketing teams, and we’ve already pinpointed many processes in design and business intelligence which we could automate, like video creation processes, or reporting and attribution across


CTO & Founder-HEL

What are Perks + Benefits Benefits Overview

Brilliant colleagues. Competitive salaries & option plans. Full five weeks of paid vacation. Paid parental leave. Health coverage. Wellness benefit. Reimbursement flexibility. Opportunities to rotate to our offices across the globe. Get your own laptop + smartphone + noice cancelling headphones. Friday demos with beer & weekly breakfasts. Opportunities to attend industry events. Team outings.

Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Open office floor plan
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary.
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Continuing Education stipend
Online course subscriptions available
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