Senior Product Marketing Manager at Collibra

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Joining Collibra’s Product Marketing team:

Collibra is seeking a Senior Product Marketing Manager to help define and execute the go-to-market strategy for our data governance product and related solutions. Working as one Collibra, you will manage product and solution go-to-market initiatives and serve as an expert on the market and product in support of marketing programs, sales enablement and analyst relations in close collaboration with multiple teams at Collibra. From leading product launches to developing product and solutions messaging, assets and enablement content to help attract and retain customers and educate internal stakeholders, you will play a pivotal role in supporting Collibra’s hyper growth.

Senior Product Marketing Managers at Collibra are responsible for:
  • Helping drive the creation and execution of product GTM strategy and tactics in partnership with product management, sales leadership, demand generation and field marketing.
  • Developing and refining differentiated product and solution messaging and collaborating with the broader marketing team to implement across channels.
  • Driving cross-functional product and feature launches, coordinating the efforts of product management, sales enablement, marketing and partners.
  • Creating engaging and differentiated top of funnel, middle of funnel and bottom of funnel content, such as blog posts, eBooks, white papers, webinars, demo videos and more.
  • Developing enablement assets and delivering training to help BDRs, sales, customer success and partners understand buyer personas, pain points, key product capabilities and benefits.
  • Working with the customer success team and our customers to get feedback on usage and roadblocks and leverage insights to create assets designed to accelerate adoption and expansion.
You Have:
  • 3+ years of product marketing experience with enterprise SaaS products, ideally within the data management, data governance, data catalog and/or BI/analytics spaces.
  • Experience in developing compelling messaging, content and communications for prospects, customers and sales teams, and in measuring results.
  • A proven track record of working effectively across product management, sales, customer success, enablement, industry marketing, AR/PR, field marketing and demand generation.
  • Good understanding of the sales process for enterprise software and how best to support field teams and equip them for success.
  • A Bachelor’s degree.
You Are:
  • A self-starter with a growth mindset who loves to problem solve and always strives to raise the bar.
  • An excellent writer, communicator and presenter, who enjoys simplifying complex, technical concepts and telling compelling stories to internal and external audiences.
  • Someone who can juggle multiple workstreams and can efficiently collaborate and drive cross-functional projects in a fast-paced organization.
  • A creative and strategic thinker who is a strong executor but can also see the big picture. You are also willing to take risks, fail fast, iterate and learn.
  • Passionate about value and outcome-based marketing with a strong understanding of key trends across the data management space.
Reporting to Collibra’s Director of Product Marketing, measures of success are:
  • Within your first month, you will learn our products and build a plan that focuses on continuing our market leadership in the data governance space and accelerating pipeline and revenue for our core platform.
  • Within your third month, you will begin executing on the plan by building out messaging, content, enablement and working with the marketing team on demand programs, as well as lead product feature launches
  • Within your sixth month, you will brainstorm and execute innovative ideas and initiatives to raise awareness and further penetrate the market
Benefits at Collibra:

We strive to provide all Collibrians with competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefits programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax-advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, allyship & belonging and giving back.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, caregiver leave and our annual family day. These are all complementary to our culture in which we value output over hours!
  • {Be}Kind: Collibra For Good, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons – all of which you’re actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, employee rewards & recognition, development programs and more!
  • {Be}Together: Community and belonging with our Employee Resource Groups (ERGs) and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI council, the virtual Collibra cafe, trivia, bingo games and much more! 

When in-person (office) life resumes, we look forward to more snacks, catered lunches, team offsites and social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more)!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone. 

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • HibernateLibraries
    • SparkLibraries
    • DjangoFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • Neo4jDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • PendoAnalytics
    • InVisionDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • Salesforce CPQCRM
    • Callidus CRM
    • PS Enterprise CRM
    • Oracle EloquaLead Gen
    • EngagioLead Gen

Location

FiDi’s rich history is the perfect backdrop to keep us humble without stifling the innovation that our new office inspires. And commuting is a breeze!

An Insider's view of Collibra

What’s the vibe like in the office?

There are a lot of options for when I want to be “distracted” from my work. The office has an amazing mix of personalities that blend together very well. It’s great to have exposure to the individuals who started this company, as well as the rest of the c-suite employees. The office is collaborative so it feels like your opinion actually matters.

Akil

Sales Development Representative

How do you collaborate with other teams in the company?

Cross-team collaboration within Collibra is integral to my position. As an FP&A Analyst, I act as a financial advisor to co-workers across different teams to ensure business decisions and their corresponding impacts help achieve not just Collibra’s business goals, but Collibra’s financial goals as well.

Billy

FP&A Analyst

How has your career grown since starting at the company?

Back in the summer of 2016, I started working at Collibra as an SDR. Fast-forward just two years, and not only have I had the opportunity to create a new account executive role, but I'm now the global sales leader for that team! Collibra is growing fast and there are loads of exciting opportunities available to those who want to work for it.

Jonelle

Manager, Junior Account Executives

What makes someone successful on your team?

The customer advisory management team looks for people who are determined to drive value for our customers. They’re people who build strong relationships, identify challenges, and love to find solutions. It’s why our customers love us!

Alexis

Manager, Customer Advisory Management

What are Collibra Perks + Benefits

Collibra Benefits Overview

We strive to provide all Collibrians competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefit programs to support the evolving needs of our changing workforce.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
We provide bi-monthly lunch following our all-hands meetings.
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
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