Company Description

Tipico is an energetic, passionate, bold tech company, with a love for all things iGaming and sports! We are driven by our core values: passion, progress and trust, and our goal is to build the best sport betting and online casino products in the industry. Our headquarters are in Hoboken, New Jersey, and Tipico has recently expanded within the US market by opening a second office, located in Denver, Colorado. Let’s Make This Interesting ™

Note: This job will be located in our Hoboken, New Jersey office.

Job Description

Do you spend all your time watching sports, talking about sports, tweeting about sports, writing about sports, and predicting sports outcomes? Do you have deep knowledge of the sports betting and fantasy sports space, knowing great odds when you see them, and knowing how and when a trending sports story will move betting lines? Are you an innovative, hands-on self-starter who will use your creativity and writing skills to create impactful opportunities for our brand to break through with consumers? Are you a strategic thinker, ready to take a big leap in your career and you are passionate about using the skills you’ve built to make an impact on our business?

Does working in a collaborative environment with other sports betting and social media junkies make you contemplate leaving your current role?

If so, you are in the right place! We are looking for a savvy digital marketer, with writing/editing experience and a familiarity with marketing technology to manage a wide variety of online editorial initiatives for our fully licensed online sportsbook. This is a hands-on role that will drive business outcomes through innovative, always-on social media initiatives and campaigns, website/editorial content, and a fresh approach to digital fan engagement.

The Social Media Community Manager will report directly to VP, Marketing and work together with the rest of the marketing team and employees. And if you’re like the rest of us here at Tipico USA, you love your sports teams and you have a solid understanding of what drives the behaviors of sports fans across the country.

Key duties and responsibilities include:

Editorial and Social Media Management  

• Serve as the editor in chief of our always-on organic social media channels, creating content and videos that will be shared across Instagram, Twitter, TikTok, Facebook, YouTube, our blog, newsletters and website, and much more 
• Partner with our agencies and key business stakeholders to define and refine our brand voice across social and editorial 
• Spend your days collaborating with partners and stakeholders across the business, but your time to shine will be on NFL Sundays, College Football Saturdays, and pretty much all of March 

Content Marketing campaign development 

• Cross-channel campaign and initiative development (organic social media, content, influencers and more) to capture the attention of new sportsbook players and to keep our existing customers engaged 

Technology 

• Master and manage a wide variety of marketing technology and tools, including: 
• Social media publisher platforms and social listening tools 
• Website, blog and product content management systems (CMS) 
• Photo/video editing, layout, design and more 

Reporting & Analytics 

• Use a wide range of data from our tech stack and partner with our business intelligence team to dig in to the numbers to find out what’s working, what’s not, and determine how to optimize our resources

Qualifications

• Bachelor’s degree 
• Fluent in all things social media. You’ve got a solid track record of creating a high volume of content that drives loyalty, followership, engagement, and customer action 
• A natural voice of your own, with a deep understanding of the sports betting space, and a passion for all things sports 
• Editorial/writing experience, with a creative portfolio or links to published content 
• Basic multimedia editing experience, including photoshop and video/audio editing tools 
• Experience managing a multi-channel marketing program to drive business outcomes, including SEO visibility and conversion events 
• Self-organized, self-responsible and entrepreneurial approach to work 
• A natural collaborator 
• Willingness to work nights and weekends during busy sports periods to engage audiences live 
• A polished presenter and communicator, comfortable writing, speaking and delivering presentations

Nice to Have:

• Knowledge about and / or experience with sports betting
• Online gaming and gambling experience

Additional Information

What's in it for you:

• Work in an environment where you, your work and ideas matter and have an impact.
• You will be a be part of the newest and up and coming USA online iGaming and sports betting companies in the market.
• Work in a new and young business with high growth potential.
• Build your own success story together with us. 
• Work with self-organized, self-responsible and entrepreneurial employees. 
• Start-up feeling, backed-up by a leading European sports betting house. We are a high-volume business and are taking off in the US!
• Competitive salary, Medical, Vision, Dental Benefits, unlimited PTO, and more!