Warner Bros. Discovery

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Senior Director, Global Market Research and Consumer Insights

Sorry, this job was removed at 6:52 a.m. (EST) on Thursday, January 6, 2022

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Overview
Discovery+ seeks a Sr. Director of Global Market Research and Consumer Insights. Develop research and interpret data, translating it into impactful and actionable insights that drive the business forward. If you are a passionate consumer advocate who loves delivering insights that drive business results, we have an exciting opportunity for you to use your skills to uncover insights about the brand across a range of audiences that will help drive marketing, acquisition, retention and overall strategy.
Responsibilities

Direct a consumer insights team that is tasked with all things brand/marketing related for discovery+.
Plan and execute qualitative and quantitative research studies. Write questionnaires, work with various internal databases, analyze raw data, craft reports from scratch as well as communicate and share those results with various stakeholders and partners at all levels.
Help develop creative testing and campaign measurement center of excellence
Work with internal "clients" to understand needs and challenges to frame research objectives and plans.
Partner with and form relationships with research partners (both internal and external), ensuring adherence to overall efficiencies
Synthesize primary and secondary data from multiple sources (e.g. CivicScience, MRI, SNL Kagan,) to present a holistic analysis to identify market trends and customer insights which translate into measurable ideas and strategies.
Stay abreast of television, OTT, and research industry news, trends, and methodologies

Qualifications

8+ years of entertainment research experience, preferably at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
Strong proficiency with brand tracking, brand positioning, ad tracking, creative ad testing, campaign measurement/effectiveness, retention research
Strong proficiency in all brand health KPIS, awareness, NPS, CSAT, etc.
Strong proficiency in research specific but not limited to pricing, market sizing/opportunities, competitive insights, social insights, partnership research
Knowledge and capability with a variety of market research methodologies and their applications
Proficiency working with large quantitative and qualitative datasets
Ability to be strategic as well as dive into the data to answer research and business questions
Demonstrated mastery in uncovering insights with the ability to inspire and influence others to act on insights. Demonstrated success in using research to drive insights and strategic implications that lead to business decisions.
Passionate about research, content, marketing, emerging media, and technology
Proven PowerPoint and Excel skills as well as survey tools such as Qualtrics/Survey Gizmo
Experience with SPSS or other analytical tools such as R/SAS/SQL
Proficient with secondary/syndicated research tools (MRI, SNL Kagan, CivicScience)
Results-oriented with the ability to work within strict time constraints while balancing multiple projects
Excellent verbal and written communication skills with the ability to interact at all levels of the organization

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Ameya Karvir

Vice President of Data Science and Analytics

ON THE CUTTING EDGE

Keeping at the forefront of content consumption

Karvir and co. use data-rich insights to deliver experiences that will resonate, such as fine-tuning streaming personalization or suggesting relevant content for web visitors. “With the whole aspect of personalization, we are catering to every single individual on their device,” he said. To continue leading in their field, he prioritizes adaptability among teammates as a key attribute in navigating an oft-evolving industry.

My team operates as a mini R&D center and brings forth what we find useful. It’s all about speed, research, exploration and how we make it actionable.

Ameya Karvir

Vice President of Data Science and Analytics

Melanie Lantin

Vice President of Product Design and User Research – Consumer Digital Products

PILLARS OF SUPPORT

Leaders don’t just manage, but empower

At her first design review for home brand Magnolia, Lantin noticed something she described a rarity: The audience was overwhelmingly female. “It was really refreshing that Magnolia, with Joanna Gaines at the helm, already prioritized female leadership and vision,” she said. For Lantin, this powerful realization underscored the broader culture of support and empowerment, which she expands on by mentoring colleagues.

I make sure I’m available to all my team members and know that I can offer a specific type of help or mentorship to the women on my team by giving them all of the tools that can help them navigate their careers.

Melanie Lantin

Vice President of Product Design for Magnolia Direct-to-Consumer

Martin Ma

Group Vice President, Engineering

PEOPLE-DRIVEN TECH

Staying focused on the human element

Steering engineering for brands such as Food Network Kitchen as well as Discovery websites, Ma helps the organization scale in a fast-moving space. But, for Ma — who embraces a “lean startup” mindset — the challenges transcend tech. “It’s all about people. We build a team of subject matter experts who know areas of a product inside-out, while everyone on the team understands the bigger picture,” he said.

Engineering problems are always people problems, and there’s nothing a great team of empowered engineers can’t solve.

Martin Ma

Vice President of Technology

What are Warner Bros. Discovery Perks + Benefits

Warner Bros. Discovery Benefits Overview

Warner Bros Discovery offers a comprehensive set of benefits and perks to support employees in their personal and professional lives. Some program highlights include:

• Local medical, dental, and vision programs in many countries around the world.
• On-site wellness and fitness centers across several of our office locations.
• Family support programs. In the U.S., additional services include on-site childcare in certain offices, backup childcare services, family caregiver leave, adoption, surrogacy, and cryopreservation assistance, and more.
• Tools and resources to support the mental wellbeing of our employees and their dependents, including mental health counselors and 24/7 access to free, confidential support through our Employee Assistance Program administrators.
• Products and services to support financial wellbeing including financial planning tools, and a 401(k) savings plan in the U.S.
• Flexible work arrangements around the globe, allowing employees to better balance work and personal commitments.
• Global learning, leadership & organization programs to inspire, equip, and empower our people to thrive. These programs and resources are accessible to everyone at whatever stage they are in their career.

Culture

Volunteer in local community

Partners with nonprofits

Open door policy

OKR operational model

Team based strategic planning

Open office floor plan

Employee resource groups

Employee-led culture committees

Hybrid work model

In-person all-hands meetings

Summer hours