Sr. Product Marketing Manager

| Greater NYC Area
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About Current

Current is a New York-based FinTech that uniquely connects people and their money to friends, family, brands, and experiences. Our mission is to create better financial outcomes for people and their unique lives. We offer a variety of products and services that bring member-first solutions to people.

About You

 As Product Marketing Manager, you will champion the voice of the customer when developing and marketing our products. You will ensure that the right customers are getting the right message, about the right features for them, through the right channels, at the right time. Working cross-functionally and collaboratively with Marketing, Paid Acquisition, Product, Design, Engineering and Customer Success, you will activate go-to-market and launch strategies ranging from top-of-funnel awareness campaigns down to lower-funnel conversion campaigns.


Your Profile

  • You are self-motivated. You possess excellent written and verbal communication skills.
  • You are analytical. You are able to dig into data and draw actionable insights. You are comfortable tying your actions to key business metrics.
  • You move quickly. You can ruthlessly prioritize, compromise, ship quickly, and iterate. 
  • You are outcome oriented - not reactionary. You can articulate the desired outcome and work collaboratively to create a path to achieve it
  • You are creative. You can create content and write content where necessary.
  • You are a team-player. You love working with others across a variety of teams and functions, and are not afraid of a little pressure. 

 Responsibilities

  • Collaborate with Product and Marketing leads to define, manage and execute comprehensive go-to-market strategies for new and existing product initiatives and features.
  • Help define audience types, product positioning, communication architecture, and launch strategies.
  • Talk regularly to users and prospects and work with our Analytics team for qualitative and quantitative insights that inform your work (content, messaging, positioning etc)
  • Work closely with teams across the organization including Product Management and Design, Content Marketing, and Paid Acquisition to understand our members needs and create broader strategy around how we position and market features. 
  • Own all consumer touch-points, and tie success to data-driven outcomes. 
  • Work with the Finance and Product teams to set pricing that aligns to the product value proposition and with our users' success

Requirements

  • 4+ years of working in product marketing or product management.
  • Experience messaging customers via unified campaigns across Email, In-App Push and SMS
  • Familiar with messaging and analytics tools such as Leanplum, Braze, Amplitude, etc..
  • Ability to execute in a fast-paced and fluid startup environment.
  • Demonstrated experience in building, launching, and iterating new products and features. 
  • Have worked with teams and multiple stakeholders to launch features.
  • Demonstrated working in a data-driven business environment.
  • Experience working with a start-up or fast moving work environment a plus
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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • jQueryLibraries
    • Node.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • AsanaManagement

Location

We are located in the heart of SoHo

An Insider's view of Current

What's something quirky about your company?

A quirky thing about Current is that between our small team, we’re fluent in 7 languages

Another quirky thing about Current is that we try very hard to name internal features after Rick and Morty

Max

Product Manager

What projects are you most excited about?

One of the big challenges is making sure our influencer partnerships stand out from the noise in the space. Finding fresh ways to creatively integrate Current into an influencer's video, while bringing their fans value, are by far the most exciting projects

Emma

Influencer Marketing Specialist

What are some things you learned at the company?

Current is an incredibly data focused, fast moving place, that has expanded my capacity to execute at the highest level. I've learned from the team here that by constantly questioning my own assumptions, and seeking various points of validation, I am capable of creating more value for our members.

Josh

VP of Product

How do you empower your team to be more creative?

We are an incredibly data-driven company. A consequence of this is that product ideas from anyone on the team are considered if they can be measured. By keeping company KPIs as a north star, we foster a collaborative culture where impact overrules ego.

Trevor

CTO

What are Current Perks + Benefits

Current Benefits Overview

Current pays 100% of Medical, Dental and Vision monthly premiums so there are no monthly costs to our employees. We have a variety of snacks, occasional catered lunches and we know how to happy hour!

We strive to build close and cohesive teams and one way we do that is by having all company retreats!

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
We have a discretionary bonus program for all of our employees.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Professional Development Benefits
Promote from within
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