VP, Brand Marketing

| Greater NYC Area
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ABOUT THE TEAM AND ROLE

theSkimm marketing team is a small group of fast-moving and creative thinkers who nurture and grow theSkimm brand and members' engagement across all platforms. As the company continues to grow and advance our story, we have been diversifying our media products (podcasts, books, events, and more) and moving further into proprietary product development beyond media (software, products, and services). This is a unique community, content, and revenue driving role, all wrapped in our creative brand expression.

In this newly created Vice President role, you will be responsible for leading the team that brings our brand, events, strategic marketing partnerships and go-to-market campaigns. This role is equal parts strategic, creative, and execution oriented. You will lead the strategy, ideation, and execution of marketing campaigns at theSkimm always through the lens of our high brand standards. It requires someone who can leverage insights on our Skimm’rs, products and market trends to build an innovative approach to messaging, campaign ideas, and tactics targeting Skimm’rs at key moments in their user journey.  Above all, you are creative and can lead concepting and creative reviews. 

You will be critical to the success of the business long term and will be a player-coach leading a nimble team in collaboration with our broader team, which includes: growth, audience development, performance marketing, social media, and insights. This role will run an integrated approach, in partnership with leaders across the company, to drive key moments in the year, which ladder up to the greater brand vision and business goals. This role will report into the Head of Brand Marketing and Communications and will have two direct reports, the Senior Manager of Brand & Events, and the Senior Manager of Brand Campaigns & Partnerships. 

WHAT YOU’LL BE DOING

  • Strategy
    • Create programs that drive brand awareness, engagement and increase brand trust, in addition to supporting theSkimm’s growth and revenue goals
    • Manage the brand and marketing strategy, messaging, and go-to-market planning
    • Lead the evolution of our event and “tentpole” strategy and implementation
    • Lead marketing for media, event, campaign and new product launches  (inclusive of positioning, messaging, value propositions)
    • Support the development of our strategic marketing partnerships strategy 
  • Team
    • Manage a team of smart, passionate marketers that includes brand, campaigns, partnerships and events 
    • Over see two direct reports, including the Senior Manager of Brand & Events, and the Senior Manager of Brand Campaigns & Partnerships
    • Refine and drive processes, tools, goal-setting and reporting 
  • Execution
    • Manage the team executing go-to-market campaigns for new initiatives, on-going campaigns, events and strategic marketing partnerships 
    • Own stakeholder alignment around brand campaigns, project briefing, planning, budgeting, cross functional communication, and execution
  • Success metrics will tie to quarterly and annual priorities aligned with: key brand metrics (awareness, relevance, favorability), growth, loyalty, and revenue

WHAT WE’RE LOOKING FOR

We’re looking for a passionate, creative and strategic leader with a track-record of building brands and communities through storytelling. You will have a deep understanding of how brand and digital marketing intersect to drive growth in fast-moving environments and will be someone who builds strong partnerships across the industry and serves as an enabling force within the organization. You will demonstrate a bias toward action and be ready to roll up your sleeves to get the work done. You will have the flexibility and creativity of mindset to try different marketing approaches but can also pull from a track record of prior success.

Ideal qualifications/experience:

  • 10+ years of brand / consumer marketing experience
  • 4 years as a manager 
  • Experience building innovative brands and go to market campaigns
  • Capacity to balance short-term needs with longer term vision
  • Fluency in digital marketing, including a clear understanding of building brands and communities in digital channels, social media, content, etc.
  • Understanding of the interplay between brand and performance marketing and how to best leverage across channels
  • Exceptional project management and presentation skills
  • Experience working at hyper-growth, fast-paced organizations
  • A love of theSkimm’s brand and respect of its audience

WHAT WE OFFER

  • Comprehensive insurance plans, commuter benefits and 401(k) starting on your first day
  • Competitive salary & equity packages
  • Flexible vacation policy and generous holiday observances
  • One Medical Membership
  • Complimentary access to theSkimm’s growing suite of membership products 
  • The opportunity to be part of a values-driven, hardworking and diverse group of people building a membership company that makes it easier to live smarter

ABOUT THESKIMM

theSkimm is a membership company dedicated to helping female millennials live smarter lives. By seamlessly integrating into our members existing routines, we've become a trusted brand to more than 12 million people. We're fundamentally changing the way our members consume news, consider products or services, and take action on important things happening in their lives. Our flagship product, the Daily Skimm, is still the fastest growing email newsletter on the market, and we've grown our product suite to fit into other routines at home, work, and on-the-go. theSkimm App debuted at #1 in News in iTunes, our podcast "Skimm'd from The Couch" reached #1 in Apple Podcasts within hours of launching, and more than 200,000 people voted with us in the 2018 midterm elections.

As theSkimm grows, we're committed to helping our members tackle big decision-making moments in life by giving them the information they need to make informed and empowered choices whether that be in civic engagement, finance, career, health, and more. Founded in 2012 by two friends on a couch, we've since grown to over 100 employees based in NYC. We are passionate. We are a TEAM. We work hard, but we know when to take a break to enjoy each other's company. Our products help people live smarter lives and we're building a brand trusted by millions of female millennials across the country. Join us!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM

Location

50 West 23rd Street, New York, NY 10010

What are theSkimm Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
theSkimm provides employees with a flexible work schedule that includes Summer hours, Flexible start and end times.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
theSkimm offers employees professional development opportunities like Onsite training courses.
Lunch and learns
Continuing Education stipend
Time allotted for learning
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