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VP, CONSUMER MARKETING

| Greater NYC Area

Every month, two and a half million new reviews are posted on Trustpilot for thousands of businesses in our review community. We have now reached 50 million reviews from consumers around the world. Things tend to move fast at Trustpilot, particularly our global growth and presence. With this rapid growth also comes a massive amount of data, which we can use to greatly improve our products, user experience, internal systems and customer insight.


About the Role

Due to exciting growth, we now have an opening for a VP of Consumer Marketing, based in either our New York or London Offices. Reporting to the Chief Marketing Officer, this role will be pivotal in taking our Consumer Marketing strategy to the next level.

We are looking for a strategic, results-oriented leader who will help us position the product and company for growth, as well as, build the Trustpilot brand to bring consumers and businesses together on the world’s most powerful review platform.

The successful candidate for this role will have significant experience in senior roles within the consumer marketing space. Key to success will be an ability to manage multiple agendas from the Senior Leadership Team, while using well developed influencing skills to deliver the required outcomes of Marketing.

Responsibilities

  • Develop and execute integrated global marketing strategies and advertising programs to drive consumer brand awareness and product adoption
  • Serve as the voice of the consumer, both externally and internally with key stakeholders. Define and share audience insights to build and implement go-to-market strategies
  • Partner with the Product team to shape and influence consumer product experiences throughout the customer lifecycle
  • Develop positioning and messaging that differentiates Trustpilot by understanding customer needs, product roadmap, market trends, and competitive forces
  • Drive user acquisition and engagement by building and implementing consumer specific campaigns (online and offline) and community events
  • Work closely with B2B marketing and sales teams on multi-channel lifecycle campaigns to drive engagement with our brand and across the platform
  • Successfully manage a budget to drive impact on consumer experience and ROI through marketing programs

Preferred Qualifications

  • 15+ years of experience in digital and brand marketing for a consumer brand. Strong experience with digital, consumer apps or technology a plus
  • Bachelor’s Degree in Marketing, Economics, Business or a related technical field. MBA or advance degree
  • Strong analytical and research skills with respect to products, competitors, and market dynamics. Can quickly synthesize disparate data into a ‘position’ and craft messaging that connects with a diverse audience of stakeholders; including customers and executives
  • Experience working with international media and creative agencies
  • Proven track record of developing and executing high impact go-to-market strategies
  • Passionate about customer success and technologies that impact companies and their customers
  • Demonstrated leadership skills, both in building teams and leading teams, as well as, influencing company direction
  • Passion for global business and culture.
  • Proven leadership capabilities with the ability to understand multiple market dynamics, identify opportunities to drive growth, and effectively manage change
  • Knowledge of or experience in dual-sided marketplaces or B2B a plus
Read Full Job Description

Technology we use

  • Sales & Marketing
    • HubSpotCRM
    • SalesforceCRM

Location

We're steps away from Madison Square Park, where Trusties will often take walks or eat lunch. Countless bars and restaurants are close by!

An Insider's view of Trustpilot

What are some social events your company does?

One of the great things about Trustpilot is how involved our team is inside and outside of work. Whether it is a happy hour, our kickball league, or fundraisers and drives sponsored by TWIL (Trustpilot Women In Leadership), you can expect to be a part of a hard working and fun loving group!

Deane

Account Executive

How do you collaborate with other teams in the company?

We have team members in NYC, London, and Copenhagen which may seem tough to collaborate across all 3 time zones, but we all do a great job keeping in touch via Slack, e-mail, and Hangout Meetings. I enjoy working with a global team because it's allowed me to learn more & gain a new perspective.

Britt

Social Media and Community Manager

What does career growth look like on your team?

Every quarter there have been promotions amongst my team - and we always prefer to promote from within. There are clear paths to move into management or maintain personal growth as an individual contributor. It's nice to know there is an achievable plan in place and management has always been supportive of my goals.

Jeremy

Senior Customer Integration Engineer

How do you make yourself accessible to the rest of the team?

I always have a scheduled 1 on 1 every week where it is their time and not mine to ask questions or discuss topics on their mind. With technology today, communication is so important to be comfortable through several channels, so the team has my cell number and we are chatting on Gchat or Slack throughout the day.

Rob

Senior Manager, Support

How does your team reward individual success?

Individual success does not go unnoticed on our team. The people here make it enjoyable to come into work, be collaborative and crush your goals. Trustpilot is always finding ways to reward your individual success, whether it is a dinner or a trendy gift. You also have to prepare for all the high fives!

Zach

Partner Development Manager

What are Trustpilot Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
We partner with a women's shelter in the Bronx, and another non-profit that helps homeless women and children in NYC.
Friends outside of work
Eat lunch together
Intracompany committees
We have both an Environmental Club and also a Trustpilot Women In Leadership organization, that promotes events and volunteer opportunities both in and out of the office.
Open door policy
Team based strategic planning
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Vacation & Time Off Benefits
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Employees receive 5 days per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Our kickball team is currently undefeated! We have lots of things like this happen year to year.
Professional Development Benefits
Job Training & Conferences
Promote from within

Additional Perks + Benefits

President's Club twice a year - Europe in the summer and the Caribbean in the winter. Opportunities to visit our other offices, including internationally. Ongoing training and development across all departments. Catered lunches on Fridays and towards the end of each month, cold brew and beer on tap. Snacks and bagels on Mondays. Internal promotion track, happy hours and office events.

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