VP, Customer Acquisition, Peloton Digital

| Greater NYC Area

THE ROLE

The Vice President of Customer Acquisition for Peloton Digital will lead the charge in aggressively growing customer subscriptions and revenue for our Digital business. The ideal candidate will be a seasoned media exec with at least 7-10 years of marketing/ advertising experience across digital and TV platforms. The VP of Acquisition will be entrepreneurial, collaborative, have excellent analytical skills and a deep knowledge of how to build/ optimize media plans for a subscription service. They will build and lead omni-channel campaigns and collaborate closely with external and internal partners to drive business KPIs.

RESPONSIBILITIES

  • Oversee large media budget with a bias for ROI in our media strategy
  • Develop omni-channel campaigns that are creative and efficient
  • Oversee the media planning/ buying process across all platforms including TV, social, search, display, native, email, programmatic and more
  • Manage relationships with our media agency/ies 
  • Partner with GM & SVP of Digital, Business Intelligence, Finance to build forecasts and business models that anticipate future growth, support budgeting processes, and other needs of the business 
  • Partner with internal stakeholders such as Brand Marketing, CRM/ Product Marketing, Customer Acquisition for Bike & Tread business lines, Product Management, Research, among others, to ensure programs are cohesive and fully integrated. This includes taking into consideration product roadmaps, brand strategy, engagement metrics, and much more.
  • Work closely with Brand Manager to ensure creative strategy is tightly aligned with media strategy.
  • Be accountable for campaign performance and deliver cross-functional updates, reporting, executive summaries, analysis
  • Create programs that leverage/ optimize all organic customer touch-points including in retail, email, push/in-app messaging, social media, etc.
  • Oversee AppStore optimization 
  • Manage one Director-level direct report

QUALIFICATIONS

  • Must be extremely comfortable with analyzing complex data sets, commissioning reporting & research, writing post-campaign summaries, and partnering with BI to build business critical-dashboards 
  • 7+ years of experience in advertising/ media planning/ buying
  • Experience with TV advertising, especially programmatic TV & DR a BIG plus 
  • Experience with subscription services and deep understanding of churn and retention behaviors required
  • Great collaborator/ partner
  • A creative eye and appreciation/ understanding of mechanics of brand building
  • Savvy communicator with great presentation skills
  • Solid knowledge of best practices w/in your domain

ABOUT PELOTON

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.

Headquartered in New York City, with offices, warehouses and retail showrooms in the US, UK and Canada, Peloton is changing the way people get fit. Peloton has been named to many prestigious industry lists, including Fast Company's Most Innovative Companies, CNBC's Disruptor 50, Crain's New York Business' Tech25 and Fast50, as well as TIME's Genius Companies. Visit www.onepeloton.com/careers to learn more about joining our team.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Culture
Eat lunch together
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from within
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