VP, Marketing
About TrialSpark
TrialSpark is a technology-driven drug development company that runs end-to-end clinical trials, focused on bringing new treatments to patients faster and more efficiently.
The biggest bottleneck in bringing new treatments to patients is the clinical trial. On average, getting a drug through the trial process takes nearly a decade and frequently costs $1B+. To combat this industry problem, TrialSpark has built a technology platform that optimizes all aspects of a clinical trial, enabling more efficient trial design, faster trial completion, and higher trial data quality.
TrialSpark recently raised their Series C, and is putting the capital to work by in-licensing and co-developing drug programs through in-house development, joint ventures, and NewCos. Together with doctors, patients, and communities, TrialSpark is working to develop the treatments of tomorrow.
About the Position
We’re looking for TrialSpark’s first Vice President of Marketing, who will be responsible for the vision and execution of the company’s branding and communications strategy. This job will include articulating our brand story, positioning our brand in the market, managing brand consistency throughout all areas of the business (across doctors, patients, investors, spin-off companies, clients, etc.) and ensuring TrialSpark is in a strong position for market growth and recognition across industry and media channels. The ideal candidate has a track record of strong brand building through storytelling and strategic planning, combined with a relentless attention to detail and commitment to measuring the impact of their work.
The VP of Marketing will report to the CEO/Co-Founder, and will work cross-functionally with many key stakeholders, including our CTO/Co-Founder, Chief People Officer and Business Development team.
Responsibilities
- Conduct industry research and analyze competitive landscape to inform brand strategy
- Develop a plan and budget for staffing TrialSpark’s marketing team
- Work from the ground up to craft a narrative arc that communicates TrialSpark’s story, mission, and capabilities both internally and externally
- Support the Business Development and Recruiting teams (and other lines of business) in tailored strategies for how to best represent our brand to physicians, patients, sponsors, investors and more
- Build an integrated holistic brand strategy that includes brand design and messaging, company events, and internal and external communications
- Create a budget to execute on the marketing vision and strategy
- Own the company’s PR engagements (strategic and ad hoc) related to partnerships, fundraising, etc.
- Collaborate with internal partners and external agencies (as needed) to execute on brand strategy
- Maintain consistency across messaging from all parts of the organization to ensure all content reflects TrialSpark’s brand positively and productively
- Oversee branding for TrialSpark’s spinoff investment NewCos that house TrialSpark-owned drug assets
About You
- 10+ years of marketing experience, ideally in-house for healthtech, biotech, life-sciences, pharma, or tech company (some experience working at a PR or Brand agency that services these industries is desirable)
- You are an exceptional storyteller and communicator, with the ability to translate nuanced clinical and tech concepts into concise, digestible content
- You are obsessed with brand building and brand marketing, and believe in the power of good brand positioning to help a company achieve its mission
- You have experience building a brand story from the ground up, and nurturing the brand as it grows
- You have strong organizational and project management skills, specifically around editing timelines, version control, and internal/external follow ups
- You have an excellent sense for how to partner with designers and creatives to amplify content and brand
- You work well with tight timelines, thorough work output, and careful but quick decision making
- You are an independent self-motivated worker
- You are comfortable working closely with senior executives
- You have an interest in drug development and/or the clinical trial industry
- You have strong stakeholder management and interpersonal skills, and the ability to drive cross-functional initiatives
- You are comfortable with ambiguity, demonstrate initiative, and are a flexible team player
You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.