Bluecore
Bluecore is a retail martech company that is reimagining the way retailers communicate with shoppers
New York , NY

VP of Marketing at Bluecore

| Greater NYC Area
!Sorry, this job was removed at 3:12 p.m. (EST) on Tuesday, September 24, 2019
Bluecore is a retail marketing technology company that is reimagining the way retailers communicate with shoppers. The 2019 launch of Bluecore Communicate™ introduces retailers to a fundamentally different email solution that replaces manual processes with an intelligent, AI-driven workflow. More than 400 retail brands, including Staples, Tommy Hilfiger, The North Face, TomboyX, and Bass Pro Shops, increase their marketing performance with less effort through Bluecore. Bluecore has been recognized as one of the Best Places to Work by Glassdoor and is ranked No. 241 on the Inc. 500 List, the most prestigious ranking of the nation’s fastest-growing private companies. 
We are looking for a strong, nimble, and strategic thought leader to run a marketing department that touches PR, Events, Partner Marketing, Content, Design, and Integrated Planning. This industry veteran should have an incredibly strong background in branding and messaging, and expertise in growing highly skilled specialists in the domains of public relations and thought leadership, customer advocacy, customer marketing, and global field marketing. You will be leading a data-driven, creative, and highly impactful marketing team which sits at the epicenter at the most important lead generation and awareness efforts for Bluecore.

Responsibilities

  • Develop and implement a cohesive, integrated, and strategic marketing plan designed to achieve defined corporate Bluecore goals
  • Forecast hiring needs and recruit world-class marketing talent to build out the team
  • Nurture and develop a highly skilled team of marketers
  • Build, manage, and monitor the annual marketing budget including events, technologies, continued learning, and sponsorships
  • Manage and direct public relations agency, contractors, etc to secure relevant press coverage in industry leading publications
  • Develop customer advocacy and referral programs, including a Bluecore Customer Advisory Board and other touchpoints to understand market needs and readiness
  • Lead all messaging efforts and maintain a current messaging platform that ensures consistency and relevance for Bluecore in the retail technology sector
  • Work in lockstep with the SVP of Sales and VP of Customer Success to align objectives and improve sales processes including messaging, material verticalization, use case development and case studies
  • Measure key marketing metrics with an eye for continuous improvements and efficiencies
  • Develop customer and partner marketing messaging frameworks that educate, grow, and drive joint value across the Bluecore ecosystem
  • Prepare regular reports and presentations on marketing impact for the Management team and Board

Requirements

  • Bachelor’s or Master’s degree in marketing or related discipline; MBA preferred but not required
  • Minimum 10 years of marketing experience at a high growth company in a related industry
  • 5+ years of marketing leadership experience in Sr. Director or above role
  • Strong people leadership capabilities that inspire, manage performance and develop talent
  • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing defined corporate strategies that include lead generation, target market coverage, sentiment, and referenceable customers
  • Experience in building brand awareness and recognition
  • Reputable marketing leader and a highly effective and experienced public speaker
  • Strong communication skills, including press and agency relationships for PR and thought leadership distribution
  • Entrepreneurial and work well in a rapidly changing environment
  • customer-centric and can identify and meet Bluecore’s customer needs using an accessible voice that drives awareness and adoption of Bluecore products, partnerships, and services
  • Experience working cross-functionally to ensure marketing programs are in line with company objectives, and socialized accordingly
  • Metrics driven and have the ability to draw insight from complex marketing data and work closely with business or marketing operation teams or analysts in the past

Benefits:
Highly competitive compensation package including salary and equity as well as the opportunity to work for one of the fastest growing marketing technology companies.
- Comprehensive medical, dental, and vision insurance
- Daily catered lunch and snacks
- 401(k) plan
- Monthly fitness reimbursement for a gym membership or fitness classes
- Monthly public transportation reimbursement
- Generous Parental Leave & flexible vacation policy
At Bluecore we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.
 
Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.

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Where we are

Located in NYC’s historic FiDi, our dynamic office emulates our exciting vibe as an industry leader and progressive destination workplace.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • MemcachedDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google DatastoreDatabases
    • Google BigQueryDatabases
    • Google Cloud SQLDatabases
    • MixpanelAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • SalesforceCRM
    • IntercomEmail
    • MarketoEmail
    • MarketoLead Gen
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What are Bluecore Perks + Benefits

Bluecore Benefits Overview

At Bluecore we offer a comprehensive array of class leading employee benefits and perks, in line with the strong value we place on people and culture. We value our people and believe that a companies culture and environment are paramount to its success.

Culture
Volunteer in local community
Bluecore hosts a volunteer month as well as volunteer efforts throughout the year that are open to the entire organization, including food drives, events and fundraisers.
Friends outside of work
Eat lunch together
Intracompany committees
Bluecore is big on collaboration, which extends beyond the day to day through internally run groups like our Ladies of Bluecore and D&[email protected] committees
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
We pride ourselves on the diversity of our executive leadership team, 30 percent of whom are female and are continually focused on expanding the diversity of our entire organization.
Unconscious bias training
We partner with Life Labs for their Behaviors of Inclusion Training, which is required for all to learn the science and best practices for an inclusive work environment.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our flexible spending plans assist employees with out of pocket medical and dependent care expenses, while also offering a pre-tax benefit to lower their tax liability each year.
Disability Insurance
Bluecore provides both long-term and short-term benefit plans, fully paid by the company, in supplement to any state plans that may be in place.
Dental Benefits
We offer a national level PPO dental plan with a vast network of providers and which covers all preventative maintenance and two cleanings each year.
Vision Benefits
We offer a national level vision plan, with options to use an allowance each year towards contacts or frames and lenses, with very low employee cost.
Health Insurance Benefits
We are currently offering a national level health plan, offering an extensive network of providers and provide three different coverage lines to best need the individual needs of employees.
Life Insurance
Each employee is provided a $50,000 Life and AD&D policy, with the option to purchase supplemental coverage at steeply discounted rates.
Wellness Programs
We offer programs to expense back the cost of gym and fitness memberships as well as a data driven weight loss program sponsored by our health insurance provider.
Retirement & Stock Options Benefits
401(K)
Bluecore's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
Company Equity
Employees are offered options at the time of hire and based on performance, giving a sense of ownership in the company.
Performance Bonus
Select positions are eligible for performance based awards in the form of bonuses, which varry by department and position.
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer a generous 12 week parental leave policy for either new parent to spend time with their child.
Flexible Work Schedule
We believe that each employee is most productive at different times, we allow employees and their managers to develop work schedules that align to both the needs of the business and the employee.
Remote Work Program
Our remote work program includes working remotely on occasion as needed.
Family Medical Leave
We have generous leave policies which work in tandem with federal and state laws to allow employees to care for family as the need arises.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Whether taking a break to tend to personal matters or time away to rest, our PTO vacation time is uncapped.
Generous PTO
Bluecore has an amazing (unlimited) PTO policy that provides our people the flexibility to take the time they need to live a balanced and fulfilling life.
Paid Volunteer Time
As part of our generous PTO plan, we also allow and encourage employees to take time off to volunteer for causes within our community and those which resonate with their interests.
Paid Holidays
In addition to our generous PTO policy we also provide paid time off for all major holidays.
Paid Sick Days
In line with the PTO philosophy paid sick time is granted as needed, un capped and no annual balances.
Perks & Discounts
Casual Dress
Our dress code is flexible, including shorts, t-shirts and other casual attire to change with the weather and allow employees to dress up when needed and down when appropriate.
Commuter Benefits
We allow all employees to expense up to $127 per month to assist with their commuter costs. We also offer a pre tax commuter plan in line with IRS regulations to assist with the tax burden.
Company Outings
We offer multiple company events from holiday parties, trivia nights, team outings and in house social events on a regular basis. In addition to in house food contests to let culinary flags fly.
Free Daily Meals
We provide free daily catered lunches in addition to a fully stocked kitchen with snacks and breakfast items.
Stocked Kitchen
Our kitchen provides a wide assortment of beverages, snacks, fruits, breakfast items and other surprise treats on a weekly basis.
Happy Hours
We just launched monthly interdepartmental happy hours for the summer-- a great opportunity for our employees to get to know each other in a casual environment!
Recreational Clubs
As hard as we work we know that relaxation and self care are critical to happiness and success. We host regular board game nights, trivia, karaoke, soccer club, and tennis outings to name a few.
Fitness Subsidies
We offer programs to expense back the cost of gym and fitness memberships.
Professional Development Benefits
Job Training & Conferences
Bluecore University is our in-house training program dedicated to advancing our teams. Courses range in depth and are on subjects like Growth Mindset, social styles, and leadership frameworks.
Diversity Program
Lunch and learns
Bluecorian run learning sessions that can vary from, learning how to juggle, speak french or analyze ones handwritings.
Promote from within

Additional Perks + Benefits

What makes Bluecore extra special is the comprehensive nature of our benefits. Our company is not only focused on professional development but on physical and mental well being as well. Bluecore truly cares about the whole employee.

An Insider's view of Bluecore

What's something quirky about your company?

We are a close-knit team, but as Bluecore grows it can be difficult to get to know peers that we don't work with directly. To make sure we get to know people we participate in #donutcore via slack. It pairs people together to meet for coffee, exploring the neighborhood, or yes even getting a donut!

Tara

HR Business Partner

How do you collaborate with other teams in the company?

As the main conduit of technical information throughout Bluecore, Forward Deployed Engineers collaborate extensively with different teams. Whether with Customer Success, Product, Engineering, or Sales we use our technical mastery of the Bluecore product to help our teams establish long-lasting partnerships built on honesty and quality.

Andrew

Manager, Forward Deployed Engineers

How has your career grown since starting at the company?

I started at Bluecore as an independent contributor and was given the opportunity to become a Director! I was so happy in my role but, couldn't miss the opportunity to extend my reach into the organization and get back to the foundation I had built my career on. Not many organizations foster this type of growth so quickly!

Dana

Director of Customer Success

What unique initiatives do you have that encourage innovation?

Our people team manages Bluecore University, instructor‑led training courses that range in depth from one hour to half day sessions on subjects like Growth Mindset, leadership frameworks, and project management skills. In our Town Halls and quarterly off-sites leadership educates employees on state of the business and focus on innovation.

Laura

SVP of People

What makes someone successful on your team?

A successful member of my team is someone who is coachable and willing to put their heart into it. We reach out to prospective clients to provide a solution that truly works, and it needs to be pitched with passion. Communication is critical! My best reps are the ones that constantly ask for feedback and look for ways to improve their workflow.

Glen

Manager, Sales Development Representatives

Jobs at Bluecore
18

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Data + Analytics
Dev + Engineer
Internships
Marketing
Operations
Product
Sales
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Sales Optimization Manager

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We are looking for an ambitious, data-driven Sales Optimization Manager to own the overall efficiency of the sales org through enablement programs, tooling, and process. As the founding member of the function, you will develop, build, deploy, and monitor a sales enablement program for new and existing business teams at a fast-paced, hyper-growth business. You’ll partner with key stakeholders and executives across the company to align the sales organization with supporting processes, initiatives, and strategy using relevant learning methods, infrastructure, and tools. As part of the Business Operations department, you’ll be a critical member of a team striving to achieve operational excellence as a means to drive efficient and rapid growth!

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Staff Data Scientist

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We are looking for Staff Data Scientists with a strong mathematical background to work alongside our Engineering Teams to build the next generation of retail and commerce models that delight and empower marketers. The ideal candidate is one that has several years of experience researching, building, serving, and maintaining data science models at scale. They are able to work with our Product Team to translate product requirements into the correct objectives, perform literature searches to identify the right approach, design thoughtful experiments, and write production code to serve the model and maintain it. They have first-hand experience with what works and what doesn’t, and are eager to share this experience with both junior and senior members and guide them through that process. They are also able to, and excited to, help architect the data science infrastructure needed to accelerate innovation on models and facilitate serving and maintaining them. Finally, they should be curious and eager to identify and explore the myriad of other products that can be built on our unique data asset. Our culture emphasizes making good tradeoffs, working as a team, and leaving your ego at the door. 

Principal Data Scientist

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We are looking for Principal Data Scientists with a strong mathematical background to work alongside our Engineering Teams to build the next generation of retail and commerce models that delight and empower marketers. The ideal candidate is one that has several years of experience researching, building, serving, and maintaining data science models at scale. They are able to work with our Product Team to translate product requirements into the correct objectives, perform literature searches to identify the right approach, design thoughtful experiments, and write production code to serve the model and maintain it. They have first-hand experience with what works and what doesn’t, and are eager to share this experience with both junior and senior members and guide them through that process. They are also able to, and excited to, help architect the data science infrastructure needed to accelerate innovation on models and facilitate serving and maintaining them. Finally, they should be curious and eager to identify and explore the myriad of other products that can be built on our unique data asset. Our culture emphasizes making good tradeoffs, working as a team, and leaving your ego at the door. 

Senior Data Scientist

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1 week ago
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We are looking for Senior Data Scientists with a strong mathematical background to work alongside our Engineering Teams to build the next generation of retail and commerce models that delight and empower marketers. The ideal candidate is one that has several years of experience researching, building, serving, and maintaining data science models at scale. They are able to work with our Product Team to translate product requirements into the correct objectives, perform literature searches to identify the right approach, design thoughtful experiments, and write production code to serve the model and maintain it. They have first-hand experience with what works and what doesn’t, and are eager to share this experience with more junior members and guide them through that process. They are also able to, and excited to, help architect the data science infrastructure needed to accelerate innovation on models and facilitate serving and maintaining them. Finally, they should be curious and eager to identify and explore the myriad of other products that can be built on our unique data asset. Our culture emphasizes making good tradeoffs, working as a team, and leaving your ego at the door.

Associate Customer Success Manager

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As an Associate Customer Success Manager you will be a key player on the Customer Success team. Days will be filled with a variety of different projects to help support and service our customers including managing and executing marketing campaigns, analytics/reporting and much more. The ideal candidate is hungry and looking for a great opportunity to be challenged and learn quickly.

Senior Front End Software Engineer

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Work cross-functionally with product managers and designers to design and implement user-facing features using React and Redux. Pioneer and help drive front end engineering best practices. Build and extend front end infrastructure and libraries. Optimize and instrument web applications to maximize speed and scale. Write clean code and automated UI tests. Own meaningful and substantial parts of our application.

Product Manager, Analytics

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Understand Customer, Partner and Analyst feedback to define the product roadmap. Drive the product development requirements for promoting audience and merchandising insights on various channels.

Senior Data Insights Analyst

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We’re looking for a highly motivated Senior Data Insights Analyst with a strong technical background, and a knack for interpreting and communicating the “why” behind data and its application to the business. We are looking for candidates with fluency in SQL and Python or R, and who enjoy and appreciate creative thinking, relentlessly digging into data, and turning the results into clearly communicated and compelling actionable insights or models. You’ll be working closely with the other Analysts on the Data Insights team, Engineers on the Data Infrastructure team and Data Scientists on the Data Science team, as well as collaborating with Bluecore’s Customer Success and Strategy teams to deliver these insights and models internally and externally. You will be responsible for discovering, understanding, solving, and communicating the business problems that our brands face, and working with our Engineering teams to create automated solutions.

Software Engineer Intern

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We are looking for Software Engineering Interns to work across our engineering teams to build web applications and backend systems that perform at scale. The ideal candidate can apply their coursework and experience to solve real-world problems and has a knack for solving complex problems with simple solutions. Our stack consists primarily of Python on the backend and React on the frontend, and we see technology as a means to solving problems and getting things done and thus prioritize talent over existing skill set. We heavily leverage many of Google Cloud hosted infrastructure services including Google App Engine, BigQuery, and Cloud SQL. Our culture emphasizes making good tradeoffs, working as a team, and leaving your ego at the door.

Account Executive

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Currently we are looking for an established high performing Account Executive to drive new business. This role is responsible for generating sales opportunities through outbound prospecting and converting market leads. The ideal candidate will have a track record of selling multi-faceted engagements in the eCommerce industry, be comfortable navigating complex organizations and technical stacks. Candidate must have a broad understanding of the marketing technology ecosystem and a background selling into retailers.

Customer Success Manager

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As a Customer Success Manager you represent Bluecore by supporting, strategizing and executing with world class ecommerce marketing teams. You will play a critical role in driving value and long-term partnerships with Bluecore by helping to make our clients heroes within their organization. The ideal candidate is a customer-centric analytical thinker who loves identifying opportunities for our partners and is resourceful & tenacious in efforts to bring those to life.

Senior Customer Success Manager

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As a Senior Customer Success Manager you serve as a strategic partner for customers by supporting, strategizing and executing with world class e-commerce marketing teams. You will play a critical role in driving value and long-term partnerships with Bluecore by helping to make our clients heroes within their organization.

VP of Marketing

Bluecore
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2 weeks ago
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We are looking for a strong, nimble, and strategic thought leader to run a marketing department that touches PR, Events, Partner Marketing, Content, Design, and Integrated Planning. This industry veteran should have an incredibly strong background in branding and messaging, and expertise in growing highly skilled specialists in the domains of public relations and thought leadership, customer advocacy, customer marketing, and global field marketing. 

Data Insights Analyst

Bluecore
Greater NYC Area
2 weeks ago
+39
We’re looking for a highly motivated data analyst with a strong technical background and a knack for interpreting and communicating the “why” behind data and its application to business. We are looking for candidates with fluency in SQL, and Python or R and who enjoy and appreciate creative thinking, relentlessly digging into data, and turning the results into clearly communicated and compelling actionable insights or models. You’ll be working closely with the other analysts on the Data Insights team and data scientists on the Data Science team, as well as collaborating with Bluecore’s customer success and strategy teams to deliver these insights and models to our clients. You will be responsible for discovering, understanding, solving, and communicating the business problems that our brands face and working with our engineering teams to create automated solutions.

Staff Software Engineer

Bluecore
Greater NYC Area
2 weeks ago
+39
We are looking for Staff Software Engineers to work across our engineering teams to build web applications and backend systems that perform at scale. The ideal candidate is adept at writing robust, extensible, and efficient code and has a knack for working with teams, solving problems with simple solutions. Our stack consists primarily of Python and Golang on the backend and JavaScript (React) on the frontend. We see technology as a means to solving problems and getting things done and thus prioritize talent over existing skill set. We use Google Cloud hosted infrastructure services including Google App Engine, Kubernetes, BigQuery, and Cloud SQL. Our culture emphasizes making good tradeoffs, working as a team, and leaving your ego at the door.

Senior Software Engineer

Bluecore
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3 weeks ago
+39
We are looking for Senior Software Engineers to work across our engineering teams to build web applications and backend systems that perform at scale. The ideal candidate is adept at writing robust, extensible, and efficient code and has a knack for solving complex problems with simple solutions. Our stack consists primarily of Python and Golang on the backend and React on the frontend. We see technology as a means to solving problems and getting things done and thus prioritize talent over existing skill set. We use Google Cloud hosted infrastructure services including Google App Engine, Kubernetes, BigQuery, and Cloud SQL. Our culture emphasizes making good tradeoffs, working as a team, and leaving your ego at the door.

Engineering Manager

Bluecore
Greater NYC Area
3 weeks ago
+39
We are looking for Engineering Managers to work across our engineering teams to build web applications and backend systems that perform at scale. The ideal candidate has a strong technical background and a track record of working with teams solving problems with simple solutions. We are looking for people who are just as excited about scaling technical solutions as they are about scaling people and organizations. We see technology as a means to solving problems and getting things done and thus prioritize talent over existing skill set. Our Engineering Managers are people who view their roles as supporting the team rather than running it. We use Google Cloud hosted infrastructure services including Google App Engine, Kubernetes, BigQuery, and Cloud SQL. Our stack consists primarily of Python and Golang on the backend and JavaScript (React) on the frontend. Our culture emphasizes making good tradeoffs, working as a team, and leaving your ego at the door.