Bluecore
New York , NY

VP of Marketing

| Greater NYC Area
Bluecore is a retail marketing technology company that is reimagining the way retailers communicate with shoppers. The 2019 launch of Bluecore Communicate™ introduces retailers to a fundamentally different email solution that replaces manual processes with an intelligent, AI-driven workflow. More than 400 retail brands, including Staples, Tommy Hilfiger, The North Face, TomboyX, and Bass Pro Shops, increase their marketing performance with less effort through Bluecore. Bluecore has been recognized as one of the Best Places to Work by Glassdoor and is ranked No. 241 on the Inc. 500 List, the most prestigious ranking of the nation’s fastest-growing private companies. 
We are looking for a strong, nimble, and strategic thought leader to run a marketing department that touches PR, Events, Partner Marketing, Content, Design, and Integrated Planning. This industry veteran should have an incredibly strong background in branding and messaging, and expertise in growing highly skilled specialists in the domains of public relations and thought leadership, customer advocacy, customer marketing, and global field marketing. You will be leading a data-driven, creative, and highly impactful marketing team which sits at the epicenter at the most important lead generation and awareness efforts for Bluecore.

Responsibilities

  • Develop and implement a cohesive, integrated, and strategic marketing plan designed to achieve defined corporate Bluecore goals
  • Forecast hiring needs and recruit world-class marketing talent to build out the team
  • Nurture and develop a highly skilled team of marketers
  • Build, manage, and monitor the annual marketing budget including events, technologies, continued learning, and sponsorships
  • Manage and direct public relations agency, contractors, etc to secure relevant press coverage in industry leading publications
  • Develop customer advocacy and referral programs, including a Bluecore Customer Advisory Board and other touchpoints to understand market needs and readiness
  • Lead all messaging efforts and maintain a current messaging platform that ensures consistency and relevance for Bluecore in the retail technology sector
  • Work in lockstep with the SVP of Sales and VP of Customer Success to align objectives and improve sales processes including messaging, material verticalization, use case development and case studies
  • Measure key marketing metrics with an eye for continuous improvements and efficiencies
  • Develop customer and partner marketing messaging frameworks that educate, grow, and drive joint value across the Bluecore ecosystem
  • Prepare regular reports and presentations on marketing impact for the Management team and Board

Requirements

  • Bachelor’s or Master’s degree in marketing or related discipline; MBA preferred but not required
  • Minimum 10 years of marketing experience at a high growth company in a related industry
  • 5+ years of marketing leadership experience in Sr. Director or above role
  • Strong people leadership capabilities that inspire, manage performance and develop talent
  • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing defined corporate strategies that include lead generation, target market coverage, sentiment, and referenceable customers
  • Experience in building brand awareness and recognition
  • Reputable marketing leader and a highly effective and experienced public speaker
  • Strong communication skills, including press and agency relationships for PR and thought leadership distribution
  • Entrepreneurial and work well in a rapidly changing environment
  • customer-centric and can identify and meet Bluecore’s customer needs using an accessible voice that drives awareness and adoption of Bluecore products, partnerships, and services
  • Experience working cross-functionally to ensure marketing programs are in line with company objectives, and socialized accordingly
  • Metrics driven and have the ability to draw insight from complex marketing data and work closely with business or marketing operation teams or analysts in the past

Benefits:
Highly competitive compensation package including salary and equity as well as the opportunity to work for one of the fastest growing marketing technology companies.
- Comprehensive medical, dental, and vision insurance
- Daily catered lunch and snacks
- 401(k) plan
- Monthly fitness reimbursement for a gym membership or fitness classes
- Monthly public transportation reimbursement
- Generous Parental Leave & flexible vacation policy
At Bluecore we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.
 
Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.

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Where we are

Located in NYC’s historic FiDi, our dynamic pre-war office emulates our exciting vibe as an industry leader and progressive destination workplace.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • MemcachedDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google DatastoreDatabases
    • Google BigQueryDatabases
    • Google Cloud SQLDatabases
    • MixpanelAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • SalesforceCRM
    • IntercomEmail
    • MarketoEmail
    • MarketoLead Gen
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What are Bluecore Perks + Benefits

Bluecore Benefits Overview

At Bluecore we offer a comprehensive array of class leading employee benefits and perks, in line with the strong value we place on people and culture.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our flexible spending plans assist employees with out of pocket medical and dependent care expenses, while also offering a pre-tax benefit to lower their tax liability each year.
Disability Insurance
Bluecore provides both long-term and short-term benefit plans, fully paid by the company, in supplement to any state plans that may be in place.
Dental Benefits
We offer a national level PPO dental plan with a vast network of providers and which covers all preventative maintenance and two cleanings each year.
Vision Benefits
We offer a national level vision plan, with options to use an allowance each year towards contacts or frames and lenses, with very low employee cost.
Health Insurance Benefits
We are currently offering a national level health plan, offering an extensive network of providers and provide three different coverage lines to best need the individual needs of employees.
Life Insurance
Each employee is provided a $50,000 Life and AD&D policy, with the option to purchase supplemental coverage at steeply discounted rates.
Wellness Programs
We offer programs to expense back the cost of gym and fitness memberships as well as a data driven weight loss program sponsored by our health insurance provider.
Retirement & Stock Options Benefits
401(K)
Bluecore's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
Company Equity
Employees are offered options at the time of hire and based on performance, giving a sense of ownership in the company.
Performance Bonus
Select positions are eligible for performance based awards in the form of bonuses, which varry by department and position.
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer a generous 12 week parental leave policy for either new parent to spend time with their child.
Flexible Work Schedule
We believe that each employee is most productive at different times, we allow employees and their managers to develop work schedules that align to both the needs of the business and the employee.
Family Medical Leave
We have generous leave policies which work in tandem with federal and state laws to allow employees to care for family as the need arises.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Whether taking a break to tend to personal matters or time away to rest, our PTO vacation time is uncapped.
Generous PTO
Bluecore has an amazing (unlimited) PTO policy that provides our people the flexibility to take the time they need to live a balanced and fulfilling life.
Paid Volunteer Time
As part of our generous PTO plan, we also allow and encourage employees to take time off to volunteer for causes within our community and those which resonate with their interests.
Paid Holidays
In addition to our generous PTO policy we also provide paid time off for all major holidays.
Paid Sick Days
In line with the PTO philosophy paid sick time is granted as needed, un capped and no annual balances.
Perks & Discounts
Casual Dress
Our dress code is flexible, including shorts, t-shirts and other casual attire to change with the weather and allow employees to dress up when needed and down when appropriate.
Commuter Benefits
We allow all employees to expense up to $121 per month to assist with their commuter costs. We also offer a pre tax commuter plan in line with IRS regulations to assist with the tax burden.
Company Outings
We offer multiple company events from holiday parties, trivia nights, team outings and in house social events on a regular basis. In addition to in house food contests to let culinary flags fly.
Free Daily Meals
We provide free daily catered lunches in addition to a fully stocked kitchen with snacks and breakfast items.
Stocked Kitchen
Our kitchen provides a wide assortment of beverages, snacks, fruits, breakfast items and other surprise treats on a weekly basis.
Happy Hours
We just launched monthly interdepartmental happy hours for the summer-- a great opportunity for our employees to get to know each other in a casual environment!
Recreational Clubs
As hard as we work we know that relaxation and self care are critical to happiness and success. We host regular board game nights, soccer club, and tennis outings to name a few
Fitness Subsidies
We offer programs to expense back the cost of gym and fitness memberships.
Professional Development Benefits
Job Training & Conferences
Bluecore University is our in-house training program dedicated to advancing our teams. Courses range in depth and are on subjects like Growth Mindset, social styles, and leadership frameworks.

Additional Perks + Benefits

What makes Bluecore extra special is the comprehensive nature of our benefits. Our company is not only focused on professional development but on physical and mental well being as well. Bluecore truly cares about the whole employee.

An Insider's view of Bluecore

What's something quirky about your company?

We are a close-knit team, but as Bluecore grows it can be difficult to get to know peers that we don't work with directly. To make sure we get to know people we participate in #donutcore via slack. It pairs people together to meet for coffee, exploring the neighborhood, or yes even getting a donut!

Tara

HR Business Partner

How do you collaborate with other teams in the company?

As the main conduit of technical information throughout Bluecore, Forward Deployed Engineers collaborate extensively with different teams. Whether with Customer Success, Product, Engineering, or Sales we use our technical mastery of the Bluecore product to help our teams establish long-lasting partnerships built on honesty and quality.

Andrew

Manager, Forward Deployed Engineers

How has your career grown since starting at the company?

I started at Bluecore as an independent contributor and was given the opportunity to become a Director! I was so happy in my role but, couldn't miss the opportunity to extend my reach into the organization and get back to the foundation I had built my career on. Not many organizations foster this type of growth so quickly!

Dana

Director of Customer Success

What unique initiatives do you have that encourage innovation?

Our people team manages Bluecore University, instructor‑led training courses that range in depth from one hour to half day sessions on subjects like Growth Mindset, leadership frameworks, and project management skills. In our Town Halls and quarterly off-sites leadership educates employees on state of the business and focus on innovation.

Laura

SVP of People

What makes someone successful on your team?

A successful member of my team is someone who is coachable and willing to put their heart into it. We reach out to prospective clients to provide a solution that truly works, and it needs to be pitched with passion. Communication is critical! My best reps are the ones that constantly ask for feedback and look for ways to improve their workflow.

Glen

Manager, Sales Development Representatives

Jobs at Bluecore
17

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Salesforce Administrator/ Business Analyst

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Currently we are looking for an established high performing Account Executive to drive new business. This role is responsible for generating sales opportunities through outbound prospecting and converting market leads. The ideal candidate will have a track record of selling multi-faceted engagements in the eCommerce industry, be comfortable navigating complex organizations and technical stacks. Candidate must have a broad understanding of the marketing technology ecosystem and a background selling into retailers.

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As a Technical Account Manager, you will work closely with our customers, build relationships with them and help achieve their technical goals and overcome technical challenges. The Technical Account Manager is responsible for defining and executing the Technical Services and Forward Deployed Engineering day-to-day delivery operations to support our partners through onboarding and business as usual activities.

Staff Software Engineer

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We are looking for Staff Software Engineers to work across our engineering teams to build web applications and backend systems that perform at scale. The ideal candidate is adept at writing robust, extensible, and efficient code and has a knack for working with teams, solving problems with simple solutions. Our stack consists primarily of Python and Golang on the backend and JavaScript (React) on the frontend. We see technology as a means to solving problems and getting things done and thus prioritize talent over existing skill set. We use Google Cloud hosted infrastructure services including Google App Engine, Kubernetes, BigQuery, and Cloud SQL. Our culture emphasizes making good tradeoffs, working as a team, and leaving your ego at the door.

Forward Deployed Engineer

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As a Forward Deployed Engineer, you will own (1) writing our JavaScript integrations, (2) configuring our internal Domain Specific Language that is used to configure marketing solutions, and (3) interfacing with our clients. Besides raw intellect and the ability to not take yourself too seriously, it is important to be detail-oriented with all our projects, as we work closely on a daily basis with a multitude of billion dollar brands, who all have very stringent requirements around look and feel.

Senior Front End Software Engineer

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Work cross-functionally with product managers and designers to design and implement user-facing features using React and Redux. Pioneer and help drive front end engineering best practices. Build and extend front end infrastructure and libraries. Optimize and instrument web applications to maximize speed and scale. Write clean code and automated UI tests. Own meaningful and substantial parts of our application.

Engineering Manager

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2 weeks ago
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We are looking for Engineering Managers to work across our engineering teams to build web applications and backend systems that perform at scale. The ideal candidate has a strong technical background and a track record of working with teams solving problems with simple solutions. We are looking for people who are just as excited about scaling technical solutions as they are about scaling people and organizations. We see technology as a means to solving problems and getting things done and thus prioritize talent over existing skill set. Our Engineering Managers are people who view their roles as supporting the team rather than running it. We use Google Cloud hosted infrastructure services including Google App Engine, Kubernetes, BigQuery, and Cloud SQL. Our stack consists primarily of Python and Golang on the backend and JavaScript (React) on the frontend. Our culture emphasizes making good tradeoffs, working as a team, and leaving your ego at the door.

Data Scientist

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We are looking for Data Scientists with strong mathematical backgrounds to work alongside our engineering teams to build the next generation of retail and commerce models that delight and empower marketers. The ideal candidate is one that is excited by machine learning at scale, eager to dive into the literature researching the right models, able to design the right experiments to identify the most suitable model, and write and maintain production code to serve the models in collaboration with engineering colleagues. Our culture emphasizes making good tradeoffs, working as a team, and leaving your ego at the door.

Senior Director, Marketing and Communications

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We are looking for a strong, nimble, and strategic thought leader to run a marketing department that touches PR, Events, Partner Marketing, Content, Design, and Integrated Planning. This industry veteran should have an incredibly strong background in branding and messaging, and expertise in growing highly skilled specialists in the domains of public relations and thought leadership, customer advocacy, customer marketing, and global field marketing. 

Email Deliverability Specialist

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As an Email Deliverability Specialist you will lead our customer-facing service offering in partnership with our deliverability operations team to ensure optimal deliverability for our customers’ email sends. You'll work directly with our customers to provide reporting, best practices, and recommendations to improve their email programs and get the most out of Bluecore. You'll partner with the Customer Success, Product Support, Sales, and Data Insights and Strategy Teams to develop and integrate on strategies that improve both our customers and our teams.

Client Onboarding Manager

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This is an integral role at Bluecore as you empower our customers to create their own campaigns and set them up for success. Your energy and enthusiasm will change the way that our customers work with us. The ideal candidate is a customer-centric out of the box thinker who loves solving challenges for our customers and is resourceful and tenacious. As a Client Onboarding Manager, you will be ensuring that customers have Bluecore fully configured, the customer has completed all of their deliverables and is fully trained to start executing campaigns. Metrics will include the time to launch customers, quality launches, launch success metrics and customer satisfaction. Are you up for the challenge?

Associate Customer Success Manager

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Senior Software Engineer

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Product Manager, Platform Integrations

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Customer Success Manager

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As a Customer Success Manager you represent Bluecore by supporting, strategizing and executing with world class ecommerce marketing teams. You will play a critical role in driving value and long-term partnerships with Bluecore by helping to make our clients heroes within their organization. The ideal candidate is a customer-centric analytical thinker who loves identifying opportunities for our partners and is resourceful & tenacious in efforts to bring those to life.