VP of Marketing

| Greater NYC Area
Bluecore is a dynamic retail marketing platform specializing in email and artificial intelligence. Our unique ability to match customer data with real-time insights enables brands to build intelligent, triggered marketing campaigns. More than 400 retail brands, including Staples, Perry Ellis, Teleflora and Best Buy Canada, increase their revenue leveraging our products. As one of the fastest growing companies in the U.S. (as reported by Inc. 250), Bluecore sits in a new class of goals-based technologies that use A.I. to trigger, prioritize, and personalize the content, offer and product recommendations for the world’s largest brands.
We are looking for a strong, nimble, and strategic thought leader to run a marketing department that touches PR, Events, Partner Marketing, Content, Design, and Integrated Planning. This industry veteran should have an incredibly strong background in branding and messaging, and expertise in growing highly skilled specialists in the domains of public relations and thought leadership, customer advocacy, customer marketing, and global field marketing. You will be leading a data-driven, creative, and highly impactful marketing team which sits at the epicenter at the most important lead generation and awareness efforts for Bluecore.

Responsibilities

  • Develop and implement a cohesive, integrated, and strategic marketing plan designed to achieve defined corporate Bluecore goals
  • Forecast hiring needs and recruit world-class marketing talent to build out the team
  • Nurture and develop a highly skilled team of marketers
  • Build, manage, and monitor the annual marketing budget including events, technologies, continued learning, and sponsorships
  • Manage and direct public relations agency, contractors, etc to secure relevant press coverage in industry leading publications
  • Develop customer advocacy and referral programs, including a Bluecore Customer Advisory Board and other touchpoints to understand market needs and readiness
  • Lead all messaging efforts and maintain a current messaging platform that ensures consistency and relevance for Bluecore in the retail technology sector
  • Work in lockstep with the SVP of Sales and VP of Customer Success to align objectives and improve sales processes including messaging, material verticalization, use case development and case studies
  • Measure key marketing metrics with an eye for continuous improvements and efficiencies
  • Develop customer and partner marketing messaging frameworks that educate, grow, and drive joint value across the Bluecore ecosystem
  • Prepare regular reports and presentations on marketing impact for the Management team and Board

Requirements

  • Bachelor’s or Master’s degree in marketing or related discipline; MBA preferred but not required
  • Minimum 10 years of marketing experience at a high growth company in a related industry
  • 5+ years of marketing leadership experience in Sr. Director or above role
  • Strong people leadership capabilities that inspire, manage performance and develop talent
  • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing defined corporate strategies that include lead generation, target market coverage, sentiment, and referenceable customers
  • Experience in building brand awareness and recognition
  • Reputable marketing leader and a highly effective and experienced public speaker
  • Strong communication skills, including press and agency relationships for PR and thought leadership distribution
  • Entrepreneurial and work well in a rapidly changing environment
  • customer-centric and can identify and meet Bluecore’s customer needs using an accessible voice that drives awareness and adoption of Bluecore products, partnerships, and services
  • Experience working cross-functionally to ensure marketing programs are in line with company objectives, and socialized accordingly
  • Metrics driven and have the ability to draw insight from complex marketing data and work closely with business or marketing operation teams or analysts in the past

Benefits

  • Highly competitive compensation package including salary and equity as well as the opportunity to work for one of the fastest growing marketing technology companies
  • Comprehensive medical, dental, and vision insurance
  • 401(k) plan
  • Monthly fitness stipend for a gym membership or fitness classes
  • Monthly public transportation
  • Generous Parental Leave & flexible vacation policy

At Bluecore we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.
 
Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • MemcachedDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google DatastoreDatabases
    • Google BigQueryDatabases
    • Google Cloud SQLDatabases
    • MixpanelAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • SalesforceCRM
    • IntercomEmail
    • MarketoEmail
    • MarketoLead Gen

Location

Located in NYC’s historic FiDi, our dynamic pre-war office emulates our exciting vibe as an industry leader and progressive destination workplace.
How Bluecore employees start influencing business as soon as they arrive
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An Insider's view of Bluecore

What's something quirky about your company?

We are a close-knit team, but as Bluecore grows it can be difficult to get to know peers that we don't work with directly. To make sure we get to know people we participate in #donutcore via slack. It pairs people together to meet for coffee, exploring the neighborhood, or yes even getting a donut!

Tara

HR Business Partner

How do you collaborate with other teams in the company?

As the main conduit of technical information throughout Bluecore, Forward Deployed Engineers collaborate extensively with different teams. Whether with Customer Success, Product, Engineering, or Sales we use our technical mastery of the Bluecore product to help our teams establish long-lasting partnerships built on honesty and quality.

Andrew

Manager, Forward Deployed Engineers

How has your career grown since starting at the company?

I started at Bluecore as an independent contributor and was given the opportunity to become a Director! I was so happy in my role but, couldn't miss the opportunity to extend my reach into the organization and get back to the foundation I had built my career on. Not many organizations foster this type of growth so quickly!

Dana

Director of Customer Success

What unique initiatives do you have that encourage innovation?

Our people team manages Bluecore University, instructor‑led training courses that range in depth from one hour to half day sessions on subjects like Growth Mindset, leadership frameworks, and project management skills. In our Town Halls and quarterly off-sites leadership educates employees on state of the business and focus on innovation.

Laura

SVP of People

What makes someone successful on your team?

A successful member of my team is someone who is coachable and willing to put their heart into it. We reach out to prospective clients to provide a solution that truly works, and it needs to be pitched with passion. Communication is critical! My best reps are the ones that constantly ask for feedback and look for ways to improve their workflow.

Glen

Manager, Sales Development Representatives

What are Bluecore Perks + Benefits

Bluecore Benefits Overview

At Bluecore we offer a comprehensive array of class leading employee benefits and perks, in line with the strong value we place on people and culture.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our flexible spending plans assist employees with out of pocket medical and dependent care expenses, while also offering a pre-tax benefit to lower their tax liability each year.
Disability Insurance
Bluecore provides both long-term and short-term benefit plans, fully paid by the company, in supplement to any state plans that may be in place.
Dental Benefits
We offer a national level PPO dental plan with a vast network of providers and which covers all preventative maintenance and two cleanings each year.
Vision Benefits
We offer a national level vision plan, with options to use an allowance each year towards contacts or frames and lenses, with very low employee cost.
Health Insurance Benefits
We are currently offering a national level health plan, offering an extensive network of providers and provide three different coverage lines to best need the individual needs of employees.
Life Insurance
Each employee is provided a $50,000 Life and AD&D policy, with the option to purchase supplemental coverage at steeply discounted rates.
Wellness Programs
We offer programs to expense back the cost of gym and fitness memberships as well as a data driven weight loss program sponsored by our health insurance provider.
Retirement & Stock Options Benefits
401(K)
Bluecore's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
Company Equity
Employees are offered options at the time of hire and based on performance, giving a sense of ownership in the company.
Performance Bonus
Select positions are eligible for performance based awards in the form of bonuses, which varry by department and position.
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer a generous 12 week parental leave policy for either new parent to spend time with their child.
Flexible Work Schedule
We believe that each employee is most productive at different times, we allow employees and their managers to develop work schedules that align to both the needs of the business and the employee.
Family Medical Leave
We have generous leave policies which work in tandem with federal and state laws to allow employees to care for family as the need arises.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Whether taking a break to tend to personal matters or time away to rest, our PTO vacation time is uncapped.
Generous PTO
Bluecore has an amazing (unlimited) PTO policy that provides our people the flexibility to take the time they need to live a balanced and fulfilling life.
Paid Volunteer Time
As part of our generous PTO plan, we also allow and encourage employees to take time off to volunteer for causes within our community and those which resonate with their interests.
Paid Holidays
In addition to our generous PTO policy we also provide paid time off for all major holidays.
Paid Sick Days
In line with the PTO philosophy paid sick time is granted as needed, un capped and no annual balances.
Perks & Discounts
Casual Dress
Our dress code is flexible, including shorts, t-shirts and other casual attire to change with the weather and allow employees to dress up when needed and down when appropriate.
Commuter Benefits
We allow all employees to expense up to $121 per month to assist with their commuter costs. We also offer a pre tax commuter plan in line with IRS regulations to assist with the tax burden.
Company Outings
We offer multiple company events from holiday parties, trivia nights, team outings and in house social events on a regular basis. In addition to in house food contests to let culinary flags fly.
Free Daily Meals
We provide free daily catered lunches in addition to a fully stocked kitchen with snacks and breakfast items.
Stocked Kitchen
Our kitchen provides a wide assortment of beverages, snacks, fruits, breakfast items and other surprise treats on a weekly basis.
Happy Hours
We just launched monthly interdepartmental happy hours for the summer-- a great opportunity for our employees to get to know each other in a casual environment!
Recreational Clubs
As hard as we work we know that relaxation and self care are critical to happiness and success. We host regular board game nights, soccer club, and tennis outings to name a few
Fitness Subsidies
We offer programs to expense back the cost of gym and fitness memberships.
Professional Development Benefits
Job Training & Conferences
Bluecore University is our in-house training program dedicated to advancing our teams. Courses range in depth and are on subjects like Growth Mindset, social styles, and leadership frameworks.

Additional Perks + Benefits

What makes Bluecore extra special is the comprehensive nature of our benefits. Our company is not only focused on professional development but on physical and mental well being as well. Bluecore truly cares about the whole employee.

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