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Peloton
Peloton is the leading interactive fitness platform globally, with a passionate community of over 6.9 million Members.
New York , NY
Hybrid

VP, Product Marketing - Peloton Strength at Peloton (Greater NYC Area, NY)

| Greater NYC Area | Hybrid
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THE ROLE

Reporting to the SVP, Head of Product Marketing, the VP of Product Marketing for Peloton Strength will be a key leader in our Marketing organization.  The VP will function in many ways as the marketing GM for this Strength product line and be responsible for overseeing the go-to-market strategy for this emerging content discipline at Peloton.  

RESPONSIBILITES

  • Act as the marketing GM for Peloton Strength, an emerging Content discipline and completely new & confidential connected fitness category for Peloton Interactive
  • Responsible for the go-to-market strategy for all Peloton strength products including our product positioning, placement, and promotional strategies; advise/ partner with other stakeholders on product pricing and business roadmap
  • Lead the marketing roadmap for Strength wholistically; design for the full lifecycle from demand generation through to retention
  • Oversee large budgets and omnichannel campaigns. The VP will manage our agencies and design and execute large national ad campaigns (TV, digital, podcasting, integrated marketing, OOH, etc..) as well as lead always-on tactics
  • Partner with our Membership team on the engagement strategy leveraging key channels like social media, email, push, member events, promotions, content marketing, etc...
  • Oversee a growing team of marketers. Given that Strength is a new division, you will build the team from the bottom up. 
  • Partner with Research to design our consumer, competitive and creative insights roadmap
  • Have a mastery of all Strength business KPIs including market sizing, daily/ monthly/ quarterly sales, product engagement data, etc...And lead day to day marketing decisions for your division based on performance trends 
  • Have a customer first mindset
  • Work with sales and revenue teams to build our quarterly and annual forecasts
  • Partner with creative team to design campaign brand/ visual ID
  • Pattern with media team to develop, optimize, analyze our our ad campaigns
  • Partner with Product, Tech and Content on R&D
  • Partner with international leads and deliver strategic insights, creative assets and other globally relevant elements - designing a scalable global template 
  • Partner with Brand Strategy & Brand Marketing to ensure all efforts flow through the Peloton brand lens/ promise

REQUIREMENTS

  • 12+ yrs experience in the field of marketing, preferably in B2C consumer tech and media
  • Exceptional leadership capabilities
  • Experience in effectively managing large budgets
  • Excellent written and oral skills; ability to present/ pitch ideas and explain complex data sets to a range of stakeholders from leadership, to board members, to cross-functional teammates
  • A great leader with empathy for others and proven track record in building and developing emerging teams
  • Deep understanding of how to read business and product KPIs
  • Track record for leading successful national ad campaigns (global campaign experience a plus)
  • MBA a plus but not required

ABOUT PELOTON

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.

Headquartered in New York City, with offices, warehouses, and retail showrooms in the US, UK, Germany, and Canada, Peloton is changing the way people get fit. Peloton has been named to many prestigious industry lists, including Fast Company's Most Innovative Companies, CNBC's Disruptor 50, Crain's New York Business' Tech25 and Fast50, as well as TIME's Genius Companies. Visit www.onepeloton.com/careers to learn more about joining our team.

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Where we are

Our headquarters is located in Hudson Yards on Manhattan's West Side, between Hell's Kitchen and Chelsea. This vibrant area is home to incredible cuisine, culture, and community, and is not far from a number of train lines and Citi Bikes.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • LookerAnalytics
    • TableauAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
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What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture
Volunteer in local community
Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.
Partners with Nonprofits
Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Diversity Employee Resource Groups
Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Peloton employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental Benefits
Peloton's dental plan covers up to $3000 of expenses.
Vision Benefits
Health Insurance Benefits
Peloton covers up to 90% of premiums for high deductible health plans.
Life Insurance
Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.
Pet Insurance
Pet insurance is a voluntary employee-paid benefit.
Wellness Programs
Onsite Gym
Team workouts
Peloton team members have free access to the Peloton digital product and can take workouts anytime!
Mental Health Benefits
Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.
Retirement & Stock Options Benefits
401(K)
In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.
401(K) Matching
Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company Equity
Employee Stock Purchase Plan
Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.
Child Care & Parental Leave Benefits
Child Care Benefits
Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.
Generous Parental Leave
Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.
Remote Work Program
Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.
Family Medical Leave
Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.
Adoption Assistance
Peloton reimburses for eligible adoption expenses and 18 week of paid leave.
Vacation & Time Off Benefits
Generous PTO
Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.
Paid Volunteer Time
Peloton employees receive 16 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Team Members receive 48 hours of sick time up front.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Peloton hosts happy hours in our NYC Penthouse on occasion.
Recreational Clubs
Relocation Assistance
Peloton offers a comprehensive relocation policy for employees relocating.
Fitness Subsidies
Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.
Home Office Stipend for Remote Employees
During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.
Professional Development Benefits
Tuition Reimbursement
Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.
Diversity Program
Promote from within
Continuing Education stipend
Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.

An Insider's view of Peloton

What are some social events your company does?

Our team started Pecha-Kucha style presentations to share and celebrate our diverse backgrounds and culture. This includes live demos whenever possible to spotlight unique talents and interests we each hold outside of work. This forum is open to everyone to host and we find that sharing things we are passionate about brings us all closer together.

Francis

VP of Connected Fitness

What makes someone successful on your team?

On the iOS app team, success on a personal level means being willing to help others and also accept help when needed. It means checking your ego at the door and respecting the unique backgrounds and perspectives of your teammates. Successful team members are eager to learn and grow, and they strive to leave things better than they found them.

Dalton

Staff Software Engineer

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