Peloton

Peloton is the leading interactive fitness platform globally, with a passionate community of over 6.9 million Members.

Hybrid

View Profile

Jobs//Hybrid//Marketing//

VP, Product Marketing - Peloton Strength

Sorry, this job was removed at 11:05 a.m. (EST) on Friday, August 21, 2020

View 476 Jobs

Find out who's hiring in Greater NYC Area.

See all Marketing jobs in Greater NYC Area

View 476 Jobs

Easy Apply

By clicking Apply Now you agree to share your profile information with the hiring company.

Save job

THE ROLE

Reporting to the SVP, Head of Product Marketing, the VP of Product Marketing for Peloton Strength will be a key leader in our Marketing organization. The VP will function in many ways as the marketing GM for this Strength product line and be responsible for overseeing the go-to-market strategy for this emerging content discipline at Peloton.

RESPONSIBILITES

Act as the marketing GM for Peloton Strength, an emerging Content discipline and completely new & confidential connected fitness category for Peloton Interactive
Responsible for the go-to-market strategy for all Peloton strength products including our product positioning, placement, and promotional strategies; advise/ partner with other stakeholders on product pricing and business roadmap
Lead the marketing roadmap for Strength wholistically; design for the full lifecycle from demand generation through to retention
Oversee large budgets and omnichannel campaigns. The VP will manage our agencies and design and execute large national ad campaigns (TV, digital, podcasting, integrated marketing, OOH, etc..) as well as lead always-on tactics
Partner with our Membership team on the engagement strategy leveraging key channels like social media, email, push, member events, promotions, content marketing, etc...
Oversee a growing team of marketers. Given that Strength is a new division, you will build the team from the bottom up.
Partner with Research to design our consumer, competitive and creative insights roadmap
Have a mastery of all Strength business KPIs including market sizing, daily/ monthly/ quarterly sales, product engagement data, etc...And lead day to day marketing decisions for your division based on performance trends
Have a customer first mindset
Work with sales and revenue teams to build our quarterly and annual forecasts
Partner with creative team to design campaign brand/ visual ID
Pattern with media team to develop, optimize, analyze our our ad campaigns
Partner with Product, Tech and Content on R&D
Partner with international leads and deliver strategic insights, creative assets and other globally relevant elements - designing a scalable global template
Partner with Brand Strategy & Brand Marketing to ensure all efforts flow through the Peloton brand lens/ promise

REQUIREMENTS

12+ yrs experience in the field of marketing, preferably in B2C consumer tech and media
Exceptional leadership capabilities
Experience in effectively managing large budgets
Excellent written and oral skills; ability to present/ pitch ideas and explain complex data sets to a range of stakeholders from leadership, to board members, to cross-functional teammates
A great leader with empathy for others and proven track record in building and developing emerging teams
Deep understanding of how to read business and product KPIs
Track record for leading successful national ad campaigns (global campaign experience a plus)
MBA a plus but not required

ABOUT PELOTON

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.

Headquartered in New York City, with offices, warehouses, and retail showrooms in the US, UK, Germany, and Canada, Peloton is changing the way people get fit. Peloton has been named to many prestigious industry lists, including Fast Company's Most Innovative Companies, CNBC's Disruptor 50, Crain's New York Business' Tech25 and Fast50, as well as TIME's Genius Companies. Visit www.onepeloton.com/careers to learn more about joining our team.

Easy Apply

By clicking Apply Now you agree to share your profile information with the hiring company.

Save job

Email For Later

loading ...

Emailed

By clicking Apply Now you agree to share your profile information with the hiring company.

Gwen Bethel Riley

SVP of Music

Create Meaningful Belonging

Setting standards with game-changing partnerships

Listening to customer feedback, Peloton sought out the most-requested artist on their platform and announced a multi-year partnership with Beyoncé Knowles. The collaborative relationship will positively impact the community, giving students at historically Black colleges and universities free app access. “Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community,” Riley said.

It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our members will love.

Gwen Bethel Riley

SVP of Music

Viresh Rustagi

SVP of Product Software Engineering

Run at the Challenge

Connecting users through passion and talent

At Peloton, Rustagi and his team are passionately focused on innovation. Making that innovation a success, he said, requires “adding value to three main areas: tech, content and accessibility.” For software engineers, a key component to the process is adding features to the social interaction software so the growing member-base can more easily and enjoyably connect with one another.

We will elevate the bar for studio-style workouts and the connected fitness industry that we pioneered back in 2012.

Viresh Rustagi

SVP of Product Software Engineering

What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture

Volunteer in local community

Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.

Partners with nonprofits

Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.

Open door policy

OKR operational model

Team based strategic planning

Pair programming

Open office floor plan

Remote work program

Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Diversity manifesto

Diversity employee resource groups

Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1

Hiring practices that promote diversity

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Peloton employees can contribute up to $2750 annually to their FSA.

Disability insurance

Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.

Dental insurance

Peloton's dental plan covers up to $3000 of expenses.

Vision insurance

Health insurance

Peloton covers up to 90% of premiums for high deductible health plans.

Life insurance

Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.

Pet insurance

Pet insurance is a voluntary employee-paid benefit.

Wellness programs

Team workouts

Peloton team members have free access to the Peloton digital product and can take workouts anytime!

Mental health benefits

Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.

Financial & Retirement

401(K)

In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.

401(K) matching

Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.

Company equity

Employee stock purchase plan

Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.

Child Care & Parental Leave Benefits

Childcare benefits

Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.

Generous parental leave

Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.

Family medical leave

Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.

Adoption Assistance

Peloton reimburses for eligible adoption expenses and 18 week of paid leave.

Vacation & Time Off Benefits

Generous PTO

Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.

Paid volunteer time

Peloton employees receive 16 hours per year of paid volunteer time.

Paid holidays

Paid sick days

Team Members receive 48 hours of sick time up front.

Office Perks

Commuter benefits

Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.

Company-sponsored outings

Free snacks and drinks

Some meals provided

Company-sponsored happy hours

Peloton hosts happy hours in our NYC Penthouse on occasion.

Recreational clubs

Relocation assistance

Peloton offers a comprehensive relocation policy for employees relocating.

Fitness stipend

Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.

Home-office stipend for remote employees

During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.

Onsite gym

Professional Development Benefits

Tuition reimbursement

Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.

Promote from within

Continuing education stipend

Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.

View full list of perks + benefits

Photo Gallery