Media Associate Director (Media Buying / Planning)

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT The Sasha Group 

The Sasha Group is a VaynerX company founded in 2019, infused with entrepreneurial DNA and built by folks with decades of Fortune 500 expertise. We teach, guide, and execute present-day brand building for ambitious businesses of all sizes to unlock meaningful growth. In a world that’s constantly changing, we build brands that win hearts in our vision of a future full of beloved brands.

In addition to marketing services, our education products provide knowledge, tactics, and strategies to business leaders through in-person and virtual events and weekly content delivery. We also offer consulting packages to guide businesses through their journeys with our expertise and network.

In a Nutshell:

The Media Associate Director drives digital media campaign success from strategy to execution. This hybrid role blends planning and hands-on buying, requiring expertise in developing and implementing innovative media strategies, leading a team, and delivering exceptional client results. The Media Associate Director as a key marketing partner to clients, providing strategic guidance, fostering relationships, and ensuring effective media investments.

What You’ll Do:

• Manage the full campaign lifecycle, from initial strategy and client consultation on media approaches, platform nuances, and ad operations (to maximize ROI) to hands-on buying, budget management, and ongoing performance optimization.
• Develop and deliver comprehensive, data-driven media strategies that encompass planning, execution, and optimization across digital platforms to achieve client goals.
• Oversee media plan execution, proactively identifying opportunities to improve campaign performance, troubleshooting issues, and managing ad technology vendors.
• Create deliverables such as quarterly decks and performance recaps, and monitor campaign performance to derive insights and implement data-backed optimizations.
• Provide excellent client service, including proactive communication, strategic guidance, and the cultivation of strong client relationships.
• Oversee a team of Media Analysts and Senior Media Analysts, fostering growth, a collaborative culture, and high-quality work.
• Oversee team performance, deliverables, and workflows, implementing process improvements and optimizing structures to maximize output.
• Collaborate with internal teams (Insights & Strategy, Creative, Project Management, Analytics) to develop omnichannel media strategies.
• Contribute to agency growth by identifying opportunities to offer additional services to existing clients and introduce new clients.
• Maintain relationships with media vendors and develop platform, publisher, and brand partnerships.

What You’ve Got:

• 5+ years of media agency experience managing and executing across digital platforms
• Experience buying and planning across multiple digital media channels with depth in a majority of the following:
• Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
• Fluency with analytics, attribution, and measurement systems (e.g., Google Analytics, MOAT/IAS/DoubleVerify).  
• Strong analytical and problem-solving skills, with the ability to identify opportunities and recommend effective solutions.
• Proficiency in Excel (pivot tables, V-LookUps, macros) and ability to work in-platform.
• Ability to present complex information clearly and concisely, and distill actionable insights.
• Proven ability to provide constructive feedback, advocate for the team, and deliver kind candor.
• Ability to work independently and manage multiple projects simultaneously.
• Demonstrates a collaborative, empathetic, and proactive approach, building strong working relationships and fostering a positive team environment. Understands the importance of listening, valuing diverse perspectives, and supporting colleagues to achieve shared goals.
• Exhibits a drive for continuous learning, improvement, and innovation, readily adapting to new technologies, industry trends, and evolving client needs. Embraces challenges as opportunities for professional development and seeks out ways to enhance skills and knowledge.
• Possesses the ability to solve problems creatively and work effectively across teams, demonstrating strong communication, diplomacy, and conflict-resolution skills. Thrives in a fast-paced environment and contributes to a culture of shared success.