Media Planner- Multicultural

Responsibilities

• Collaborate on holistic media and marketing recommendations across paid channels, ensuring cultural relevance and audience precision for US Hispanic consumers.
• Support and contribute to the creation, execution, and ongoing optimization of strategic, integrated media plans, including writing client-ready slides, managing budgets and channel allocations, and developing audience strategies across all media channels.
Research, Insights & Analysis
• Utilize syndicated research and planning tools (e.g., Nielsen, ComScore, MIR-Simmons, Mintel) to analyze audience behavior, media consumption, and market opportunities.
• Evaluate RFPs, make informed recommendations, and apply strategic rationale to support all planning decisions.
• Analyze campaign performance and results, extracting key learnings and translating them into clear, actionable recommendations to strengthen future work.
Client & Partner Collaboration
• Work closely with clients/strategy leads to ensuring media strategies effectively reach the right consumers and support brand and campaign goals.
• Partner with creative, account, investment, and analytics teams to ensure alignment, consistency, and flawless execution.
• Build and maintain strong working relationships with multicultural media partners and vendors, staying current on evolving platforms, offerings, and trends.
Stewardship & Execution
• Manage workflows to ensure work stays on track, internal processes are followed, expectations are clearly communicated, and deadlines are consistently met.
• Maintain accurate monthly budgets in collaboration with team leads and external investment teams, track, and report results to stakeholders.
• Provide oversight and guidance to Associate Media Planner(s), ensuring accuracy and quality before deliverables are submitted.
• Contribute to POVs, and internal knowledge sharing as needed.

Qualifications / Who YOU Are:

• You thrive in a collaborative, team-oriented environment and bring strong time-management skills, allowing you to meet tight deadlines, while managing multiple, simultaneous priorities, with confidence.
• You have an understand of US Hispanic consumer behavior and media habits and you are motivated by the opportunity to influence how brands and consumers interact.
• You are comfortable and demonstrate the ability to turn insights and data into creative, effective media recommendations.
• You enjoy managing projects and processes while taking on new opportunities.
• You collaborate with teammates and partners, and you’re comfortable building strong working relationships across internal teams, clients, and external partners.
• You are a media math guru with a strong understanding of basics (CPMs, GRPs, Reach/Frequency) and performance KPIs (CPA, ROAS).
• You are proficient in Microsoft Office (especially Excel & PowerPoint) and media planning tools such as MediaTools, Simmons, Mintel, and similar platforms.
• You hold 2+ years of experience working as a media assistant or planner, preferably in a multichannel capacity (agency experience preferred).
• ·       Previous experience in the quick-service restaurant (QSR) category is a plus.