Develops digital media plans for client RFPs, live events, and key franchises. Coordinates with pricing, programming, production, marketing, sales, and account management teams to align ideas and assets. Builds approved campaigns in Jupiter, tracks deliverables, incorporates feedback, monitors ad product performance, and communicates recommendations based on client goals and Barstool assets.
Barstool Sports is looking for a Media Planner to join our Revenue Strategy team. This individual will lead in the brainstorm and build of media plans for clients with varying budget levels. The ideal candidate is someone who has exceptional communication skills, is able to work cross-functionally with multiple departments (Sales, Marketing, Account Management, Content) and can manage competing priorities. This role will be extremely impactful in bringing Barstool opportunities to life in the form of detailed media plans; keeping in mind client goals, asset alignment and overall understanding of the Barstool ecosystem.
What You'll Do
- Lead in the ideation and creation of media plans for RFPs, live event tentpoles and key franchises
- Communicate across teams (i.e. Pricing, Programming, Production, Marketing, Sales, Account Management) to ensure there is alignment on pitched ideas and sellable assets
- Monitor and incorporate feedback from the client and/or the internal team for continuous workflow improvement
- Create campaigns in Jupiter for plans once they are approved
- Track deliverables for all owned campaigns, while adhering to turnaround times
- Keep an open dialogue with Sales to understand and react to market feedback as well as ad product performance
- Convey a deep understanding of Barstool assets and articulate a point-of-view on why something is/should be recommended
What You Have
- 2+ years of experience working in digital media preferred, specifically the planning discipline – Publisher, Ad Tech, or Agency
- Firm grasp on how to construct thoughtful and detailed media plans based on client goals in Excel and/or Google Sheets
- Outstanding analytical and problem-solving abilities
- Strong attention to detail while working in a fast-paced environment
- Ability to work efficiently and collaborate cross-functionally
- Exceptional organizational skills
- Ability to work toward long-term goals while delivering short-term wins
- Experienced in Excel (pivot tables, v-lookups)
- Ability to retain large amounts of information including product descriptions, distribution touchpoints and previous performance
- Eager to be a part of a hardworking team; contributing an all hands on deck mentality
Salary Range: 70,000-75,000k
Barstool Sports is a company that will drive the way media is created and consumed for years to come. Working at Barstool Sports means being part of a team that is solutions-oriented, celebrates creativity, and supports one another.
Joining means having access to competitive and valuable benefits and perks, including but not limited to:
- Competitive medical, dental, and vision insurance; Flexible Spending Accounts and Commuter Benefits
- A 4% 401(k) employer match
- Unlimited vacation time, including Summer break in July and Holiday break in December
- Monthly employer contribution towards cell phone reimbursement
- Employee discount to the Barstool Sports store
- Financial wellness benefits through Origin
- A monthly stipend for UberEats
What We Value
- Rep the brand as best you can
- We have lots of different brains, be open to them
- Never change who you are, that's who we hired
- Find the solution, don't be the problem
- Don't be afraid to try something new
- Common Sense. Use it.
- Be there for your audience
- Always think about how you can help
Barstool Sports is for everyone. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Barstool Sports does not accept unsolicited headhunter or agency resumes. Barstool Sports will not pay any third-party agency or company that does not have a signed agreement.
Barstool Sports New York, New York, USA Office
Our office is conveniently located next to Penn Station, providing our office with various dining and public transportation options.
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