Senior practitioner responsible for architecting multi-currency measurement frameworks across linear, CTV, and digital; embedding measurement into deal structures; managing vendor calibration and pilots; translating audience and outcome data into executive-ready insights; and influencing product and monetization strategy.
About the Role
We are building a unified measurement platform that consolidates audience data, campaign outcomes, and currency-grade delivery metrics across linear broadcast, CTV, and digital. This is not a reporting role—it is a senior practitioner position that will shape how performance is defined, defended, and monetized across our entire portfolio.
The ideal candidate brings the analytical rigor of a measurement expert and the commercial instincts of a media consultant. This person has experience working with agency investment teams, negotiating measurement terms in upfront and scatter deals, and understands where currency methodologies leave impression value on the table.
What You’ll Do
Measurement Strategy & Frameworks
- Architect multi-currency measurement frameworks across linear, CTV, and digital (panel, big data, ACR)
- Define campaign KPIs (reach, frequency, co-viewing, outcomes) with pre/post measurement plans
- Identify and document methodology gaps and build client-facing narratives
- Lead vendor calibration exercises and document performance deltas
Deal Support & Planning Intelligence
- Embed measurement commitments into upfront and scatter deals (guarantees, makegoods, attribution)
- Build delivery trackers, currency comparison models, and scenario analyses
- Develop counter-proposals and measurement negotiation frameworks
- Advise on deal structures with clear risk/benefit analysis
Insight Translation & Communication
- Translate multi-source audience data into executive-ready materials (scorecards, one-sheets, decks)
- Lead research discussions with clients and agencies; defend methodologies and findings
- Deliver campaign and quarterly reports benchmarking performance vs. guarantees
Platform & Vendor Partnership
- Act as SME in product and data discussions influencing measurement tools and dashboards
- Manage third-party measurement vendors (data access, methodology validation, pilots)
- Stay current on measurement trends (identity, attention, outcome-based buying)
What We’re Looking For
Cross-Platform Measurement
- Experience with Nielsen, VideoAmp, iSpot, Comscore, or similar tools
- Ability to compare methodologies and determine appropriate measurement currency
Audience Data & Attribution
- Strong understanding of audience segmentation, co-viewing, reach/frequency, and outcomes (tune-in, brand lift, sales lift)
- Knowledge of identity resolution in a post-cookie environment
Analytical Rigor
- Advanced Excel skills (modeling, aggregation, scenario analysis)
- Comfortable working with raw datasets, not just dashboards
Deal & Plan Literacy
- Ability to translate measurement insights into deal strategy and planning recommendations
- Experience modeling revenue impact of measurement decisions
Consultative Communication
- Skilled at building persuasive, insight-driven narratives
- Comfortable presenting to senior stakeholders and external partners
Vendor & Partner Management
- Experience managing external measurement partners and vendor relationships
Emerging Landscape
- Knowledge of attention metrics, ACR data, streaming measurement, and evolving currency alternatives
Experience & Qualifications
Required
- 8–10+ years in media research, audience analytics, or advertising measurement
- Deep understanding of major measurement currencies
- Experience supporting upfront or scatter deals from a measurement perspective
- Proven ability to build measurement frameworks and models
- Strong communication skills
- Bachelor’s degree in Statistics, Economics, Marketing Analytics, or related field
Preferred
- Background in a media company, broadcast network, streaming platform, or measurement firm
- Familiarity with upfront planning cycles and measurement commitments
- Experience comparing panel vs. big data measurement
- Exposure to Nielsen, VideoAmp, iSpot, Samba TV, or Comscore
- Experience designing measurement pilots or testing new currencies
Why This Role
The media measurement landscape is undergoing a major transformation as streaming and linear converge. Advertisers are demanding better measurement and outcomes. This role sits at the center of that shift—helping define how performance is measured and monetized.
- Define the Standard: Shape how advertisers evaluate performance
- Work With Real Data: Access to advanced datasets across panel, ACR, and census-level viewing
- Commercial Impact: Direct influence on deal structures and revenue outcomes
- Expert Collaboration: Partner with product, engineering, and ad sales teams
Nexstar Media Group, Inc. Monroe, New Jersey, USA Office
Monroe, United States
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